Senior Product Marketing Manager

Posted Yesterday
Be an Early Applicant
3 Locations
Hybrid
165K-200K Annually
Senior level
Other • Travel
The Role
Own product marketing strategy for Canary’s hospitality technology portfolio, including product launches, pricing and packaging, positioning, messaging, storytelling, webinars, and sales enablement. Analyze customer, product, pricing, and sales data to improve conversions and commercial outcomes. Partner cross-functionally with Product, Sales, Marketing, Finance, Customer Success, and executives to develop go-to-market plans and customer insights.
Summary Generated by Built In
About Us

Think about your last hotel stay. Did you skip the front desk line with mobile check-in? Message the staff for extra pillows? Order a late-night snack with a tap on your phone? Then you’ve likely run into Canary in the wild.

Canary Technologies is the leading agentic AI platform for hotel and guest management, powering the digital infrastructure for more than 20,000 hotels in 125+ countries. The world's most renowned hospitality brands, including Marriott International, Four Seasons and Wyndham Hotels & Resorts, partner with us to increase revenue, improve operations and elevate the guest experience.

We’ve executed the largest deployment of autonomous AI systems in hospitality, building technology that fundamentally redefines how guests and hotels interact. It’s made us one of the top-funded hotel technology companies in the world, with nearly $200M raised to date.

Canary has been recognized as a 2024 and 2025 Deloitte Technology Fast 500™ company, Inc. 5000 fastest-growing company, and swept the 2026 HotelTechAwards, including Best Place to Work, #1 Guest Experience Platform, and the Hotelier’s Choice Award. We’re scaling our team to bring innovation to life faster than ever.

We're growing quickly, and we're looking for people who are passionate about their work, want to grow with us and are ready to take on more responsibility along the way. We value rigor and velocity in equal measure: high standards, fast pace, real ownership. If that's the environment you're looking for, this is the place for you.

Come join us! Let’s shape the future of hospitality together.

 

About the Role

We're looking for a Senior Product Marketing Manager who operates at the intersection of strategic thinking and polished execution. You'll own product areas and strategic go-to-market initiatives end to end, working in close collaboration with Sales, Product, Marketing, and Customer Support teams.

You can build a messaging framework and then write the one-pager that makes it feel obvious to a skeptical buyer. You’ve developed pricing and packaging for new products based on data analytics and first principles. You've built and delivered webinars and presentations that people actually attend and remember. You know what "good" looks like at every altitude — from a competitive positioning brief to a leave-behind a sales rep hands across a conference table.

This is a highly cross-functional and strategic role that blends storytelling, market insight, go-to-market strategy and execution to fuel growth and improve conversions.


What You’ll Do

  • Product Launches: Define the go-to-market strategy for new products and coordinate cross-functionally to execute product launches. Own pipeline generation, conversations, deal velocity, and revenue outcomes for new product launches.
  • Pricing and Packaging: Lead pricing strategy and packaging architecture for your assigned product areas, in close partnership with Product Marketing leadership, Product Managers, and Sales team. You'll translate business goals and buyer behavior into pricing structures that are easy to sell, hard to walk away from, and financially sound.
  • Platform and Product Positioning: Develop the positioning frameworks that define how Canary's products compete and how they fit together. Ground your positioning in real buyer psychology and the competitive landscape. Hold the standard for messaging quality across marketing and sales activities for your product areas.
  • Narrative Development and Storytelling: Own the stories Canary tells externally about the products in your portfolio. This means executive keynote narratives, analyst briefings, launch messaging, and more. Possess and maintain a high bar for written, visual, and verbal storytelling.
  • Analytics and Commercial Impact: Analyze sales and product data to generate insights as well as action plans to improve sales performance. Identify customer metrics that convey the benefits of your solutions and proliferate success stories through well designed and executed campaigns, in partnership with Growth and Content Marketing teams.
  • Cross-Functional Influence: Work across product, sales, finance, customer success, and executive leadership to align on strategy, put plans into action, and learn from outcomes. Master executing cross-functionally with influence rather than direct authority.
  • Customer Insights: Generate insights from customer conversations that influence how to improve conversions, shapes product strategy, and inspires content and asset development for your suite of solutions.

What We’re Looking For

  • +8 years of product marketing experience in a B2B SaaS and/or AI environment
  • Experience developing effective and commercially sound pricing and packaging for a multi-product SaaS portfolio
  • A portfolio of external storytelling you're proud of: webinars, executive presentations, launch narratives, or analyst content that drove real outcomes
  • Strong analytical ability — you can work with pricing models, win/loss data, and market research to build a credible point of view, then translate that into external messaging without losing nuance
  • High agency and ability to navigate ambiguity. You take ownership of defining high-leverage initiatives, you develop the approach, and you put it into action.
  • Proven track record in product positioning. You've taken complex or technical products to market and made them resonate with non-technical buyers
  • Experience in hospitality tech, travel, or vertical SaaS is a meaningful differentiator — Canary's buyers are a specific kind of operator and the learning curve is real
  • A genuine high quality bar — for your own work, for the assets that tout your product areas, and for the team around you
  • Preferred: Management consulting or related experience, MBA preferred.

Compensation

    Target cash compensation ranges from $165,000 - $200,000, including a fixed annual salary and a performance-based bonus paid monthly.

    This role also includes a stock option grant, subject to board approval.

    Actual compensation will be commensurate with the candidate's skill level, experience, and specific work location.

Perks & Benefits

We work hard to make Canary a fun, rewarding, and high-energy place to work. Here’s how we take care of our flock:

Time Off

  • Unlimited PTO: Take the time you need to truly rest and recharge.
  • Holidays + Canary Days: Standard holidays plus monthly company-wide days off for a guaranteed long weekend.
  • Birthday Holiday: A dedicated day off to celebrate you!

Travel & Office Flexibility

  • Office Exchange: A travel stipend to visit the team in person at our SF, NY, or Dallas hubs.
  • Canary Hotel Experience: Staying at a Canary hotel? We’ve got you covered with a credit toward your stay.
  • Preferred Hotels Discount: Enjoy a minimum 30% off the best available rate at select partner hotels globally.

Growth & Community

  • Self Improvement Club: A monthly budget to help you smash your personal goals.
  • Professional Development: Level up your career with a dedicated learning stipend to fuel your skills and cross-functional connection.
  • Referral Program: Help us grow the flock and score a cash bonus for successful hires.
 
Canary Technologies is an equal opportunity employer. We recruit, employ, train, compensate and promote talent regardless of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information or any other protected characteristic.
 

Skills Required

  • 8+ years of product marketing experience in a B2B SaaS and/or AI environment
  • Experience developing commercially sound pricing and packaging for a multi-product SaaS portfolio
  • Portfolio of external storytelling, such as webinars, executive presentations, launch narratives, or analyst content that drove measurable outcomes
  • Strong analytical ability, including experience with pricing models, win/loss data, and market research
  • Ability to navigate ambiguity and independently define and execute high-leverage initiatives
  • Proven track record in product positioning for complex or technical products
  • Experience collaborating cross-functionally with Product, Sales, Marketing, Finance, Customer Success, and executive leadership
  • Experience in hospitality technology, travel, or vertical SaaS
  • Management consulting or related experience
  • MBA

Canary Technologies Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Canary Technologies and has not been reviewed or approved by Canary Technologies.

  • Wellbeing & Lifestyle Benefits Company materials highlight travel stipends, hotel stay credits, stocked kitchens, and programs like a Self-Improvement Club and professional development budgets, indicating lifestyle-oriented perks beyond core coverage. Regular team events and hospitality-related discounts further reinforce a focus on day-to-day wellbeing.
  • Leave & Time Off Breadth Unlimited vacation and sick/public holidays are advertised alongside monthly company-wide “Canary Days” and a paid birthday holiday. This combination signals broad formal opportunities to unplug and recharge.
  • Flexible Benefits Flexible working hours and remote options are emphasized across job and benefits listings. These arrangements are paired with travel support for visits to company hubs, aligning benefits with distributed work patterns.

Canary Technologies Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: San Francisco, CA
33 Employees
Year Founded: 2018

What We Do

Canary Technologies is a leader in hospitality technology that provides hoteliers with easy, intuitive, and secure solutions to help hotels provide an ideal guest experience.

Similar Jobs

Immersive Logo Immersive

Senior Product Marketing Manager

Enterprise Web • HR Tech • Information Technology • Software • Cybersecurity
Remote or Hybrid
United States
330 Employees
135K-160K Annually

GlobalFoundries Logo GlobalFoundries

Senior Product Marketing Manager

Semiconductor • Manufacturing
In-Office
3 Locations
12676 Employees
118K-239K Annually
In-Office or Remote
Austin, TX, USA
729 Employees

Striveworks Logo Striveworks

Product Marketing Manager

Artificial Intelligence • Big Data • Computer Vision • Information Technology • Machine Learning • Analytics • Defense
Easy Apply
Remote or Hybrid
2 Locations
83 Employees
145K-195K Annually

Similar Companies Hiring

Fora Thumbnail
Agency • On-Demand • Professional Services • Sales • Software • Travel • Hospitality
New York, NY
250 Employees
Rosendin Thumbnail
Other • Manufacturing
San Jose, CA
6219 Employees
OmniCable Thumbnail
Other
Houston, Texas
815 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account