Top Senior Data & Analytics Jobs in Madison, WI

The Senior Data Analyst will analyze digital marketing campaigns, leverage data sources for business decisions, and communicate insights effectively to improve performance and support Media Partners.

Design, build, and maintain scalable data lakehouse platforms and ELT pipelines. Improve engineering practices, develop automation/tooling, monitor performance, reduce costs, and support platform modernization across Azure and cloud data technologies.

Lead end-to-end digital analytics across websites, products, and campaigns: implement and govern event and conversion tracking, ensure data integrity, build dashboards, connect campaign and CRM data to full-funnel outcomes, generate actionable insights, and support AI-enabled reporting and experimentation to improve conversion and user experience.

Support definition, validation, testing, and stabilization of mission-critical data integrations and interfaces across source systems, staging, transformation layers, and reporting platforms. Perform source-to-target validation, reconciliations, interface testing, cutover readiness, production stabilization, issue triage, and documentation to ensure accurate federal financial reporting.

Senior BI/reporting role focused on LTSS & Dual Eligible programs. Develop ETL pipelines, complex reports, and interactive Power BI/Tableau dashboards; perform advanced data modeling, analysis, and governance to drive operational and clinical improvements.

Lead GTM analytics for Sales Operations: build and maintain dashboards, run SQL analyses on pipeline/booking/territory/productivity, improve Salesforce data quality, document metrics, support forecasting and ad-hoc GTM analysis, and leverage AI tools to automate and accelerate insights for GTM leadership.

Lead data-driven initiatives to analyze complex datasets, build dashboards, present insights to leadership, and drive continuous improvement projects to improve operational performance and inform strategic decisions.

Serve as the technical authority for the Enterprise Data Platform, defining enterprise data architecture, canonical data and semantic models, externalization and API principles, and AI/knowledge-graph ready designs. Lead solution architecture, govern semantic layers and Collibra integration, chair architecture reviews, shape technology roadmap, and partner with platform and trust teams to ensure consistent, governed data products across delivery teams.

Lead a team to develop data strategy and insights across multiple business functions, driving analytics evolution and ensuring data quality and governance.

The Senior Analytics Engineer will build and maintain data foundations for corporate reporting, translating business requirements into data models, ensuring consistent metric definitions and investigating data discrepancies for reliable reporting.