Top Senior Marketing Jobs in Louisville, KY

Build Mimica’s product marketing function and own product positioning, messaging, go-to-market strategy, launches, market research, customer narratives, sales enablement, and marketing collateral. Partner closely with Product, Sales, Content, Demand Generation, and other teams to translate technically complex AI and enterprise software capabilities into compelling stories for varied industries, personas, use cases, and customer segments.

Manage high-volume pre- and post-sales marketing deliverables, translating AI, data, identity, and platform capabilities into client narratives, proposals, presentations, and enablement materials. Partner cross-functionally on product marketing, positioning, sales training, field marketing, events, and thought leadership. Develop scalable collateral libraries and explore AI-powered tools and workflows to improve marketing and sales efficiency.

Own enterprise partnership lifecycle marketing across journey architecture, segmentation, creative strategy, execution, experimentation, reporting, and optimization. Build scalable journey templates, creative frameworks, QA processes, KPI dashboards, and reporting standards from scratch. Serve as a Customer Success point of contact, lead partner launch workstreams, diagnose performance issues, present recommendations, and use AI to accelerate marketing workflows while applying sound judgment.

Leads omni-channel shopper marketing, retail media, merchandising, influencer, and promotional programs across major national retail accounts. Partners with sales teams on joint business planning, line reviews, budgets exceeding $1 million, and trade ROI optimization. Advises on digital advertising, content optimization, retailer media tactics, and influencer campaigns. Manages agencies and vendors, supports product launches, and mentors retail marketing team members.

Lead partner marketing programs for standards organizations, content publishers, resellers, and channel partners. Develop co-branded campaigns, enablement materials, webinars, events, messaging, and product launch activities. Collaborate with Sales, Product Marketing, Partner Management, and regional teams to drive partner engagement, pipeline, revenue, and global campaign execution. Track performance, ROI, sourced pipeline, MDF usage, and partner activation while supporting co-selling and account-based marketing initiatives.

Leads global channel marketing programs supporting distributors, resellers, and strategic partners. Responsibilities include partner segmentation, tiering, MDF programs, incentives, go-to-market initiatives, demand generation, campaign development, enablement, performance measurement, and ROI optimization. The role collaborates globally with Sales, Marketing, Operations, and regional teams to increase partner engagement, pipeline, and revenue while scaling the channel marketing function.

Own the content marketing and editorial engine for Material Security’s cybersecurity category. Lead the blog, web content, research reports, executive thought leadership, and original workspace security research. Write and edit technical content, develop content-led campaigns, optimize content for SEO and AI search engines, and partner with product marketing, threat researchers, engineers, founders, and demand generation. Measure pipeline influence, citations, engagement, and content performance.

Own Fusable’s digital marketing strategy across SEO, AEO, website conversion optimization, lifecycle and nurture programs, organic social, and experimentation. Lead buyer-journey improvements from discovery through conversion, use analytics to identify opportunities and test hypotheses, and connect digital activity to qualified conversions, pipeline, and revenue. Collaborate with Growth, Content, Creative, Sales, Product Marketing, and Marketing Operations to optimize digital experiences and measurable business outcomes.

Manage B2B customer marketing programs spanning communications, lifecycle engagement, advocacy, customer advisory boards, user groups, case studies, references, and customer storytelling. Partner cross-functionally with Customer Success, Sales, Product Marketing, Field Marketing, Communications, and Events to support retention, expansion, and customer engagement. Measure program performance, improve scalable processes, and use AI tools to enhance content creation and execution.

Leads Linktree’s monetization product marketing strategy across subscriptions, add-ons, pricing, packaging, positioning, and go-to-market initiatives. Partners with Product, Growth, Finance, Data, Design, and executives to shape revenue strategy, customer segmentation, competitive research, value messaging, launch readiness, and in-product upgrade experiences. Establishes scalable monetization frameworks, influences product investment decisions, mentors product marketers, and guides customer-facing communications throughout the lifecycle.

Own go-to-market strategy, positioning, messaging, sales enablement, competitive intelligence, product marketing materials, and customer feedback loops across an AI fundraising product portfolio. Partner closely with product, sales, and marketing teams to clarify customer personas, support launches, train sales, and build the product marketing function in a fast-moving startup.

Leads global partner marketing programs that drive pipeline, account activation, co-sell revenue, and marketing ROI. Responsibilities include developing partner demand-generation campaigns, ABM and joint account strategies, executive engagement programs, solution messaging, GTM kits, and scalable processes. The role coordinates global and regional teams, tracks partner pipeline and program performance, standardizes campaign execution, and optimizes repeatable marketing plays across GSIs, MSPs, channel partners, technology alliances, and cloud marketplaces.

Develops and leads integrated email, SMS/RCS, social, and digital marketing campaigns for lead generation, retention, loyalty, and revenue growth. Manages segmentation, personalization, automation, CRM integrations, campaign tracking, and performance reporting. Partners with marketing, ecommerce, product, and business-unit teams to create brand-building programs and promotions. Oversees marketing automation platforms and data synchronization across Salesforce and Magento while using analytics to identify growth opportunities.

Leads global marketing analytics connecting campaign performance, market intelligence, pipeline attribution, and revenue outcomes. Builds Power BI and Salesforce dashboards, analyzes multi-channel campaigns, conducts market sizing and competitive intelligence, and automates recurring reporting. Develops segmentation and attribution frameworks, improves data quality, and translates complex findings into recommendations for marketing and commercial leaders. Partners cross-functionally on planning, forecasting, budgeting, and strategic investment decisions.

Own product marketing for Sentra’s AI Data Readiness platform, including positioning, messaging, competitive intelligence, product launches, go-to-market execution, sales enablement, content, and thought leadership. Translate complex data security and AI technologies into differentiated customer value, collaborate with Product, Sales, Customer Success, and Marketing, and provide insights that improve customer engagement and business decisions.

Owns product marketing for AI-native legal and contract automation services. Leads market expertise, positioning, messaging, go-to-market planning, launches, sales enablement, pricing and packaging, revenue programs, competitive analysis, and buyer journey optimization. Partners cross-functionally with Product, Sales, Marketing, Services, and Enablement to influence roadmap decisions, drive adoption and revenue, and support customer expansion across private equity and legal buyer segments.

Own product marketing for a portfolio of B2B SaaS products, including positioning, messaging, market strategy, full-funnel demand programs, product launches, sales and partner enablement, and customer expansion initiatives. Translate technical capabilities into compelling value propositions, lead cross-functional go-to-market execution, use customer and competitive intelligence to guide decisions, and measure impact across pipeline, trials, conversion, adoption, and revenue. Apply AI tools to improve product marketing efficiency and scale.

Lead and scale marketing across consultancy and product studio: define positioning, run digital/social/content campaigns, implement lead-gen systems, manage internal and external teams, integrate AI and martech, track KPIs and ROI, and evolve brand voice and messaging.

Own and scale the company’s paid acquisition engine across Meta campaigns, call and webinar funnels, landing pages, VSLs, lead forms, tracking, attribution, and CRM integration. Develop ad and funnel strategy, manage six-figure monthly spend, lead testing and creative development, monitor acquisition metrics, partner with Sales to improve lead quality and close rates, and document scalable playbooks and SOPs.

Own the company’s paid acquisition strategy across Meta campaigns, call and webinar funnels, landing pages, VSLs, tracking, attribution, and follow-up. Partner with sales to improve lead quality, show rates, close rates, and CAC. Lead creative testing, reporting, campaign scaling, and SOP development while building the foundation for a future marketing team.

Own and optimize paid search, SEO, and supporting digital marketing channels. Manage Google and Microsoft Ads budgets, improve conversion tracking and attribution, conduct SEO and keyword research, create marketing copy, maintain website content, analyze performance, and recommend data-driven actions to increase qualified enquiries and enrolments.

Manages the firm’s marketing technology stack, including CRM, experience management, websites, CMS, analytics, email marketing, and automation platforms. Responsibilities include system administration, configuration, troubleshooting, integrations, reporting, data stewardship, implementation support, user training, adoption, SEO, compliance, and continuous optimization. The role supervises marketing technology administrators and collaborates with marketing, business development, IT, vendors, and attorneys to improve technology effectiveness and data-driven decision-making.

Lead integrated, multi-channel marketing campaigns across multiple education business units. Develop campaign strategies, manage agency and stakeholder collaboration, oversee timelines, deliverables, and budgets, and optimize performance using analytics and experimentation. Partner with sales to improve enablement, pipeline, conversion rates, and revenue contribution while maintaining brand consistency and scalable campaign processes.

Leads global paid search, account-based display advertising, and content syndication programs to generate qualified B2B demand and pipeline. Manages campaign strategy, optimization, budgets, vendors, analytics, dashboards, and ROI reporting. Partners with marketing, sales, creative, web, and operations teams to improve targeting, conversion rates, lead quality, and revenue impact using platforms such as Ryze AI and 6Sense.

Own the global email marketing program from strategy and content creation through automation, execution, optimization, and reporting. Build nurture, upsell, launch, webinar, promotional, newsletter, and sales communications campaigns. Manage Marketo-Salesforce integration, segmentation, personalization, testing, compliance, and revenue attribution. Collaborate cross-functionally with marketing, sales, product, customer success, e-commerce, and analytics teams while improving workflows and adapting to shifting priorities.