Top Senior Marketing Jobs in Louisville, KY

Own Fusable’s digital marketing strategy across SEO, AEO, website conversion optimization, lifecycle and nurture programs, organic social, and experimentation. Lead buyer-journey improvements from discovery through conversion, use analytics to identify opportunities and test hypotheses, and connect digital activity to qualified conversions, pipeline, and revenue. Collaborate with Growth, Content, Creative, Sales, Product Marketing, and Marketing Operations to optimize digital experiences and measurable business outcomes.

Leads Linktree’s monetization product marketing strategy across subscriptions, add-ons, pricing, packaging, positioning, and go-to-market initiatives. Partners with Product, Growth, Finance, Data, Design, and executives to shape revenue strategy, customer segmentation, competitive research, value messaging, launch readiness, and in-product upgrade experiences. Establishes scalable monetization frameworks, influences product investment decisions, mentors product marketers, and guides customer-facing communications throughout the lifecycle.

Own go-to-market strategy, positioning, messaging, sales enablement, competitive intelligence, product marketing materials, and customer feedback loops across an AI fundraising product portfolio. Partner closely with product, sales, and marketing teams to clarify customer personas, support launches, train sales, and build the product marketing function in a fast-moving startup.

Leads global partner marketing programs that drive pipeline, account activation, co-sell revenue, and marketing ROI. Responsibilities include developing partner demand-generation campaigns, ABM and joint account strategies, executive engagement programs, solution messaging, GTM kits, and scalable processes. The role coordinates global and regional teams, tracks partner pipeline and program performance, standardizes campaign execution, and optimizes repeatable marketing plays across GSIs, MSPs, channel partners, technology alliances, and cloud marketplaces.

Develops and leads integrated email, SMS/RCS, social, and digital marketing campaigns for lead generation, retention, loyalty, and revenue growth. Manages segmentation, personalization, automation, CRM integrations, campaign tracking, and performance reporting. Partners with marketing, ecommerce, product, and business-unit teams to create brand-building programs and promotions. Oversees marketing automation platforms and data synchronization across Salesforce and Magento while using analytics to identify growth opportunities.

Leads global marketing analytics connecting campaign performance, market intelligence, pipeline attribution, and revenue outcomes. Builds Power BI and Salesforce dashboards, analyzes multi-channel campaigns, conducts market sizing and competitive intelligence, and automates recurring reporting. Develops segmentation and attribution frameworks, improves data quality, and translates complex findings into recommendations for marketing and commercial leaders. Partners cross-functionally on planning, forecasting, budgeting, and strategic investment decisions.

Own product marketing for Sentra’s AI Data Readiness platform, including positioning, messaging, competitive intelligence, product launches, go-to-market execution, sales enablement, content, and thought leadership. Translate complex data security and AI technologies into differentiated customer value, collaborate with Product, Sales, Customer Success, and Marketing, and provide insights that improve customer engagement and business decisions.

Owns product marketing for AI-native legal and contract automation services. Leads market expertise, positioning, messaging, go-to-market planning, launches, sales enablement, pricing and packaging, revenue programs, competitive analysis, and buyer journey optimization. Partners cross-functionally with Product, Sales, Marketing, Services, and Enablement to influence roadmap decisions, drive adoption and revenue, and support customer expansion across private equity and legal buyer segments.

Own product marketing for a portfolio of B2B SaaS products, including positioning, messaging, market strategy, full-funnel demand programs, product launches, sales and partner enablement, and customer expansion initiatives. Translate technical capabilities into compelling value propositions, lead cross-functional go-to-market execution, use customer and competitive intelligence to guide decisions, and measure impact across pipeline, trials, conversion, adoption, and revenue. Apply AI tools to improve product marketing efficiency and scale.

Own and scale the company’s paid acquisition engine across Meta campaigns, call and webinar funnels, landing pages, VSLs, lead forms, tracking, attribution, and CRM integration. Develop ad and funnel strategy, manage six-figure monthly spend, lead testing and creative development, monitor acquisition metrics, partner with Sales to improve lead quality and close rates, and document scalable playbooks and SOPs.

Own the company’s paid acquisition strategy across Meta campaigns, call and webinar funnels, landing pages, VSLs, tracking, attribution, and follow-up. Partner with sales to improve lead quality, show rates, close rates, and CAC. Lead creative testing, reporting, campaign scaling, and SOP development while building the foundation for a future marketing team.

Own and optimize paid search, SEO, and supporting digital marketing channels. Manage Google and Microsoft Ads budgets, improve conversion tracking and attribution, conduct SEO and keyword research, create marketing copy, maintain website content, analyze performance, and recommend data-driven actions to increase qualified enquiries and enrolments.

Manages the firm’s marketing technology stack, including CRM, experience management, websites, CMS, analytics, email marketing, and automation platforms. Responsibilities include system administration, configuration, troubleshooting, integrations, reporting, data stewardship, implementation support, user training, adoption, SEO, compliance, and continuous optimization. The role supervises marketing technology administrators and collaborates with marketing, business development, IT, vendors, and attorneys to improve technology effectiveness and data-driven decision-making.

Leads global paid search, account-based display advertising, and content syndication programs to generate qualified B2B demand and pipeline. Manages campaign strategy, optimization, budgets, vendors, analytics, dashboards, and ROI reporting. Partners with marketing, sales, creative, web, and operations teams to improve targeting, conversion rates, lead quality, and revenue impact using platforms such as Ryze AI and 6Sense.

Own the global email marketing program from strategy and content creation through automation, execution, optimization, and reporting. Build nurture, upsell, launch, webinar, promotional, newsletter, and sales communications campaigns. Manage Marketo-Salesforce integration, segmentation, personalization, testing, compliance, and revenue attribution. Collaborate cross-functionally with marketing, sales, product, customer success, e-commerce, and analytics teams while improving workflows and adapting to shifting priorities.

Lead Garu’s digital marketing strategy to acquire users and nurture customers. Responsibilities include developing B2B SaaS marketing strategies, managing content programs, running demand generation campaigns, optimizing marketing automation workflows, overseeing community and advocacy initiatives, analyzing campaign performance, and collaborating with product teams on feature launches.

Leads LillyDirect’s forward-looking Consumer and HCP marketing strategy, growth investments, content briefing, innovation pipeline, competitive intelligence, and partnership alignment. Sets goals, KPIs, budgets, and testing strategies; advises senior leadership on investment priorities and scales successful marketing initiatives. Manages and develops marketing talent while fostering an inclusive, high-performing culture.

Leads new patient acquisition and full-funnel DTC growth across offline and partner channels, including podcasts, radio, TV, direct mail, and affiliates. Builds testing and optimization programs, manages acquisition budgets and agency relationships, improves funnel conversion, and collaborates with Product, Clinical, and Operations teams to support patient trust and satisfaction.

Own integrated demand generation and account-based marketing programs to create qualified B2B pipeline. Develop audience segmentation, campaign strategy, channel mix, personalization, and sales activation across 1:1, 1:few, and 1:many motions. Partner with Sales, SDRs, Product Marketing, Marketing Operations, and partners to execute campaigns, measure pipeline impact, and optimize performance using data, intent signals, AI, and marketing technology.

Own full-funnel B2B growth campaigns that generate qualified pipeline and revenue in an industrial SaaS environment. Build and launch campaigns in HubSpot across email, paid media, web, events, and sales outreach. Manage segmentation, workflows, attribution, reporting, and optimization while partnering with Sales, RevOps, Product Marketing, Content, and Design. Use Salesforce and HubSpot data to align marketing and sales, monitor funnel KPIs, and improve campaign performance through testing and analysis.

Leads the company’s marketing strategy, team, budget, brand, demand generation, content, thought leadership, events, digital presence, and AI-first marketing initiatives. Owns pipeline generation, marketing KPIs, attribution, dashboards, campaign optimization, and ROI reporting while partnering with sales and executive leadership. Oversees Salesforce and Pardot workflows, LinkedIn programs, employer branding, conferences, and integrated campaigns to drive measurable revenue growth.

Leads product marketing for Linktree’s monetization ecosystem, including subscriptions, pricing, packaging, positioning, and go-to-market strategy. Partners with Product, Growth, Finance, Design, and executives to influence revenue strategy, customer segmentation, experimentation, launches, campaigns, and in-product conversion experiences. Develops scalable frameworks, messaging, and operating models while mentoring product marketers and influencing cross-functional stakeholders without direct authority.

Owns AI product marketing strategy, positioning, customer research, competitive analysis, experimentation, and go-to-market launches. The role coordinates cross-functional product launch activities, monitors performance, refines marketing approaches, and equips Sales and Customer Success with messaging and enablement. It also mentors junior marketers and uses analytics, customer feedback, and AI tools to drive acquisition, engagement, revenue, and product adoption.

Lead global product marketing for pricing, packaging, and monetization initiatives. Develop positioning, value propositions, sales narratives, battlecards, and executive communications while partnering with Product, Finance, Sales, Marketing, and Strategy. Analyze customer, competitive, product, and financial data; use AI tools to evaluate commercial performance and design pricing experiments. Influence senior stakeholders and support sales enablement for complex B2B SaaS products.

Leads integrated, lifecycle, customer journey, partner, and cross-channel marketing programs from strategy through execution and measurement. Develops campaigns across email, paid and digital media, social, websites, direct mail, and partner channels. Uses customer insights and performance data to optimize engagement, retention, renewal, cross-sell, and loyalty. Collaborates with cross-functional teams, agencies, and partners while managing timelines, KPIs, reporting, and executive presentations.