With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world’s leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.
Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market.
At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us.
Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.
Vice President, Growth & Demand Generation
What You Will Be DoingChargePoint is seeking a Senior Manager, Channel Marketing to lead the development and execution of global partner marketing programs that drive pipeline growth and revenue through distributors, resellers, and strategic partners. This role is responsible for scaling and optimizing the channel marketing function, developing partner programs and go-to-market initiatives, managing partner investments and engagement strategies, and establishing measurement practices that improve business performance. The successful candidate will work closely with Channel Sales, Marketing, Operations, and regional teams to increase partner participation, drive demand generation, and expand revenue opportunities across the partner ecosystem. This role balances strategic planning with hands-on execution and will help shape the future direction of ChargePoint's channel marketing efforts.
What You Will Bring to ChargePoint- Lead the development and execution of partner marketing programs that support partner, pipeline, and revenue growth objectives.
- Develop and manage partner segmentation, tiering, MDF programs, incentives, investment criteria, and program benefits.
- Create scalable go-to-market and demand generation initiatives that enable distributors, resellers, and strategic partners to build pipeline and generate revenue.
- Establish and maintain measurement frameworks to evaluate partner marketing performance, pipeline contribution, revenue impact, and return on investment.
- Develop partner-facing campaigns, content, tools, and enablement resources that support effective marketing and selling of ChargePoint solutions.
- Use performance insights and data analysis to optimize programs, improve partner engagement, and increase program effectiveness.
- Collaborate closely with Channel Sales, Marketing, Operations, and regional teams to drive program adoption and execution globally.
- Provide leadership and direction for channel marketing initiatives and support the growth of the function as the partner ecosystem expands.
- 10+ years of B2B marketing experience.
- Significant experience in channel, partner, or ecosystem marketing.
- Experience building, scaling, or enhancing partner marketing programs.
- Deep understanding of distributor, reseller, and indirect go-to-market models.
- Demonstrated success developing partner marketing programs that contribute to measurable pipeline and revenue growth.
- Experience developing MDF programs, partner incentives, tiering frameworks, and partner investment strategies.
- Proven ability to collaborate across Sales, Marketing, and Operations teams in a global environment.
- Experience establishing KPIs, performance measurement systems, and reporting frameworks for partner marketing programs.
- Strong analytical skills with the ability to evaluate program performance and make data-driven recommendations.
- Strong strategic, analytical, and operational leadership skills.
- Ability to influence stakeholders across functions and regions.
- Strong communication and organizational skills.
- Experience in EV charging, energy, electrical infrastructure, technology, or other complex B2B markets.
US Remote
The base salary range for this role is $152,173 – $201,250 per year. In addition, this position is eligible for annual merit-based RSU grants. The company offers a comprehensive benefits package including health, dental, and vision insurance; 401(k); paid time off; parental leave; life and disability insurance; and wellness resources.
Compensation may be adjusted based on work location.
We are committed to an inclusive and diverse team. ChargePoint is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.
If there is a match between your experiences/skills and the Company needs, we will contact you directly.
ChargePoint is committed to fostering an inclusive workplace that welcomes and supports all qualified individuals. In alignment with this commitment, we ensure that persons with disabilities are provided with reasonable accommodations throughout the employment process.
If you need a reasonable accommodation to participate in the application or interview process, to perform essential job functions, or to access any other benefits and privileges of employment, please contact us at [email protected].
ChargePoint is an equal opportunity employer.
Applicants only - Recruiting agencies do not contact.
Skills Required
- 10+ years of B2B marketing experience
- Significant experience in channel, partner, or ecosystem marketing
- Experience building, scaling, or enhancing partner marketing programs
- Deep understanding of distributor, reseller, and indirect go-to-market models
- Demonstrated success developing partner marketing programs that contribute to measurable pipeline and revenue growth
- Experience developing MDF programs, partner incentives, tiering frameworks, and partner investment strategies
- Proven ability to collaborate across Sales, Marketing, and Operations teams in a global environment
- Experience establishing KPIs, performance measurement systems, and reporting frameworks for partner marketing programs
- Strong analytical skills with the ability to evaluate program performance and make data-driven recommendations
- Strong strategic, analytical, and operational leadership skills
- Ability to influence stakeholders across functions and regions
- Strong communication and organizational skills
- Experience in EV charging, energy, electrical infrastructure, technology, or other complex B2B markets
ChargePoint Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ChargePoint and has not been reviewed or approved by ChargePoint.
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Healthcare Strength — Health coverage is presented as comprehensive, with full medical, dental, and vision plus programs like EAP, life/AD&D, disability, and tax‑advantaged FSAs/HSAs. This core coverage serves as a strong foundation even when other elements feel mixed.
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Equity Value & Accessibility — Employees can participate in an ESPP and may receive discretionary equity awards, and commentary highlights equity as a meaningful part of total compensation. In a stock‑centric pay mix, this can provide upside for those who value equity exposure.
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Wellbeing & Lifestyle Benefits — On‑site EV charging, stocked kitchens, pet‑friendly offices, and fitness amenities are called out as everyday perks. These lifestyle benefits align with the company’s mission and can enhance the day‑to‑day experience for office‑based staff.
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What We Do
Electric mobility is the smart choice. We make it the easy one, too. So easy that someone plugs into our network every 2 seconds. Since 2007, we’ve focused solely on building the best electric vehicle (EV) charging experience for everyone involved in the shift to electric. Join us in shaping the future of mobility. If you'd like to learn more about what it's like to build the new fueling network, check out our Engineering Blog: www.chargepoint.com/engineering
