With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world’s leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.
Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market.
At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us.
Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.
Vice President, Growth & Demand Generation
What You Will Be DoingThe Customer Marketing Programs Manager will help build and execute ChargePoint’s customer marketing initiatives to strengthen customer relationships, support retention and expansion efforts, and elevate customer success stories across the business. This role is responsible for customer communications, lifecycle engagement programs, advocacy initiatives, and customer storytelling. Working closely with Customer Success, Sales, Product Marketing, Field Marketing, and Communications/PR, you will create programs that keep customers informed and engaged, support expansion opportunities, and make customer proof points accessible across the organization. The role requires balancing strategy and execution while developing scalable processes that improve customer engagement and business outcomes.
What You Will Bring to ChargePoint- Own and execute customer communications, including recurring customer newsletters, product updates, customer success stories, event communications, and customer-facing announcements.
- Partner with Communications/PR to align customer messaging with earnings communications, product launches, press releases, and corporate milestones.
- Drive customer engagement before, during, and after ChargePoint events, industry conferences, and partner activations.
- Support the creation and management of Customer Advisory Boards and strategic customer engagement forums.
- Develop and execute lifecycle marketing programs supporting onboarding, adoption, renewal, retention, and expansion goals.
- Partner with Customer Success and Sales to identify upsell, cross-sell, and customer expansion opportunities across hardware, software, and services offerings.
- Create targeted campaigns and promotions that reinforce customer value and support growth objectives.
- Develop and maintain a repeatable “User Group in a Box” program that enables Field, Sales, and Partner teams to conduct customer user groups effectively.
- Build and maintain a customer reference library with clear governance, approval status, usage guidelines, and segmentation.
- Lead customer case study development from concept through production and distribution.
- Partner with Product Marketing to translate customer outcomes into compelling customer success stories and proof points.
- Enable Sales, Marketing, Communications/PR, and Events teams to access and leverage customer references, testimonials, videos, and speaking opportunities.
- Use engagement metrics and business insights to assess effectiveness and recommend program improvements.
- Leverage AI tools such as Claude, Canva, and similar platforms to improve content creation, analysis, and program execution.
- Collaborate effectively across Customer Success, Sales, Product Marketing, Field Marketing, and Communications/PR teams.
- Minimum 5 years of experience in B2B customer marketing, lifecycle marketing, customer advocacy, or related marketing functions.
- Bachelor's degree or equivalent practical experience.
- Experience building customer marketing, lifecycle, retention, or advocacy programs.
- Experience executing scalable marketing programs and measuring performance.
- Strong written and verbal communication skills.
- Experience working effectively across multiple cross-functional teams.
- Ability to operate independently in fast-paced and evolving environments.
- Experience using AI tools for content development, analysis, and program execution.
- Ability to use engagement data and business insights to inform recommendations and decisions.
- Proven ability to create customer case studies, testimonials, customer videos, or related advocacy content.
- Strong project and program management skills.
- Data-oriented approach to measuring and improving program outcomes
- Experience in infrastructure, technology, energy, or related industries.
US Remote
The base salary range for this role is $125,217 – $165,600 per year. In addition, this position is eligible for annual merit-based RSU grants. The company offers a comprehensive benefits package including health, dental, and vision insurance; 401(k); paid time off; parental leave; life and disability insurance; and wellness resources.
Compensation may be adjusted based on work location.
We are committed to an inclusive and diverse team. ChargePoint is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.
If there is a match between your experiences/skills and the Company needs, we will contact you directly.
ChargePoint is committed to fostering an inclusive workplace that welcomes and supports all qualified individuals. In alignment with this commitment, we ensure that persons with disabilities are provided with reasonable accommodations throughout the employment process.
If you need a reasonable accommodation to participate in the application or interview process, to perform essential job functions, or to access any other benefits and privileges of employment, please contact us at [email protected].
ChargePoint is an equal opportunity employer.
Applicants only - Recruiting agencies do not contact.
Skills Required
- Minimum 5 years of experience in B2B customer marketing, lifecycle marketing, customer advocacy, or related marketing functions
- Bachelor's degree or equivalent practical experience
- Experience building customer marketing, lifecycle, retention, or advocacy programs
- Experience executing scalable marketing programs and measuring performance
- Strong written and verbal communication skills
- Experience working effectively across multiple cross-functional teams
- Ability to operate independently in fast-paced and evolving environments
- Experience using AI tools for content development, analysis, and program execution
- Ability to use engagement data and business insights to inform recommendations and decisions
- Proven ability to create customer case studies, testimonials, customer videos, or related advocacy content
- Strong project and program management skills
- Data-oriented approach to measuring and improving program outcomes
- Experience in infrastructure, technology, energy, or related industries
ChargePoint Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ChargePoint and has not been reviewed or approved by ChargePoint.
-
Healthcare Strength — Health coverage is presented as comprehensive, with full medical, dental, and vision plus programs like EAP, life/AD&D, disability, and tax‑advantaged FSAs/HSAs. This core coverage serves as a strong foundation even when other elements feel mixed.
-
Equity Value & Accessibility — Employees can participate in an ESPP and may receive discretionary equity awards, and commentary highlights equity as a meaningful part of total compensation. In a stock‑centric pay mix, this can provide upside for those who value equity exposure.
-
Wellbeing & Lifestyle Benefits — On‑site EV charging, stocked kitchens, pet‑friendly offices, and fitness amenities are called out as everyday perks. These lifestyle benefits align with the company’s mission and can enhance the day‑to‑day experience for office‑based staff.
ChargePoint Insights
Similar Jobs
.png)
What We Do
Electric mobility is the smart choice. We make it the easy one, too. So easy that someone plugs into our network every 2 seconds. Since 2007, we’ve focused solely on building the best electric vehicle (EV) charging experience for everyone involved in the shift to electric. Join us in shaping the future of mobility. If you'd like to learn more about what it's like to build the new fueling network, check out our Engineering Blog: www.chargepoint.com/engineering
