Top Senior Marketing Jobs in Lincoln, NE

Own product marketing at Vividly, building the function from the ground up. Responsibilities include coordinating product release communications, customer education, go-to-market launches, sales enablement, competitive positioning, feature adoption metrics, upsell campaigns, and a structured product advocacy program. The role translates complex SaaS functionality into compelling business value for CPG finance and sales buyers while collaborating across product, customer success, sales, marketing, and revenue operations.

Develop and execute B2B marketing content supporting partner programs, product launches, integrated campaigns, and security-focused audiences. Create blogs, emails, landing pages, customer stories, webinars, solution briefs, videos, sales collateral, and enablement assets. Collaborate with product marketing, channel, demand generation, sales, regional teams, designers, and agencies. Identify content opportunities, manage editorial planning, interview subject matter experts and customers, and repurpose content across channels.

Develops technical marketing content, enablement programs, certifications, workshops, training, solution guides, competitive assets, and hands-on learning experiences for customers, partners, sales teams, and customer success. Partners with Product Marketing, Product Management, and research teams to translate cybersecurity products and capabilities into practical resources, support launches, and improve education based on stakeholder feedback.

Lead competitive intelligence and market research across Outreach's AI and revenue platform portfolio. Translate market, customer, and competitor insights into differentiated positioning, battlecards, enablement, and strategic recommendations to influence GTM strategy, product decisions, and executive priorities. Represent Outreach externally and drive cross-functional initiatives that improve win rates and competitive positioning.

Leads integrated, cross-channel marketing strategy and execution across digital, email, web, events, partner, ABM, paid, and lifecycle channels. Owns the marketing calendar, campaign operations, audience-specific programs, KPIs, budget, vendors, and performance optimization. Partners with marketing, sales, product, and design teams to drive pipeline and brand growth. Serves as a strategic partner to the CMO, prepares executive updates, leads special projects, and manages and develops marketing talent.

Leads global performance marketing across North America, Europe, and APAC, owning a multimillion-dollar paid media budget and growth outcomes. Responsibilities include channel strategy, budget allocation, campaign optimization, creative testing, analytics, attribution, marketing mix modeling, incrementality testing, and performance reporting. Manages and develops a performance marketing team, partners cross-functionally, monitors platform trends, and identifies new acquisition opportunities while balancing short-term efficiency with long-term brand growth.

Own go-to-market for Trackforce product portfolio: develop positioning and messaging, lead end-to-end product launches, enable Sales and Customer Success with assets and training, track adoption and launch KPIs (including Pendo), and run voice-of-customer research to inform Product and GTM strategy.

Lead conceptual and design-focused creative work for B2B brands, campaigns, advertisements, and account-based marketing. Partner with multidisciplinary teams, guide projects from ideation through execution, present and sell ideas to clients, simplify complex offerings, and uphold high creative standards. The role involves shaping creative direction, building client relationships, mentoring collaborators, and developing distinctive visual-verbal concepts across platforms.

Leads consumer research and segmentation, selecting qualitative, quantitative, or secondary methods to generate efficient insights. Translates customer needs and behaviors into marketing strategy, CDP requirements, and growth and retention initiatives. Presents actionable recommendations to executive audiences, manages research vendors, panels, and budgets, applies AI to accelerate insight generation, and builds a high-performing consumer insights team.

Own product positioning, messaging, and go-to-market strategy for EdSights’ product lines. Lead feature and product launches, competitive research, integrated campaigns, content development, and sales and customer experience enablement. Partner cross-functionally with Product, Growth Marketing, Sales, CX, and executives to translate market insights into roadmap input, strengthen adoption, and drive pipeline and revenue impact.

Leads product marketing strategy for Picus’s cybersecurity platform, including positioning, messaging, competitive intelligence, analyst relations, ICP and persona development, sales enablement, and product launch execution. Partners with Product Management, Sales, Technical Marketing, Growth Marketing, and company leadership to communicate complex cybersecurity capabilities, strengthen market presence, influence go-to-market strategy, and drive adoption globally.

Leads Viral Nation’s content marketing strategy and execution as a demand-generation engine. Owns editorial planning, content-to-conversion pathways, distribution, brand governance, attribution, KPI reporting, and optimization across B2B and B2C audiences. Manages content employees and freelance resources, partners with sales and marketing teams, and uses data, testing, and AI-assisted workflows to generate qualified leads, influence pipeline, and improve content ROI.

Develop and execute go-to-market plans for Reputation’s platform, including high-velocity product launches, sales enablement, product collateral, messaging, competitive analysis, and market research. Serve as a subject matter expert for sales, marketing, and customer success teams, translate product features and customer insights into differentiated value propositions, and collaborate with Product Management to influence the product roadmap.

Build and lead Forerunner’s product marketing function, owning positioning, messaging, personas, product launches, sales enablement, and market intelligence. Translate technical products into compelling value stories for government and regulated-industry buyers, support acquisition through customer expansion, train sales teams, and influence product and go-to-market strategy through customer and prospect insights.

Plans, launches, and optimizes paid social, LinkedIn, ABM, and email campaigns to generate qualified leads and pipeline from restaurant accounts. Manages campaign budgets, targeting, nurture journeys, automation, testing, and performance reporting. Partners with Sales and Marketing teams on account targeting, messaging, and coordinated outreach while optimizing campaigns for ROI and demo conversions.

Lead product positioning, go-to-market launches, lifecycle marketing, and content for Chowbus’s POS, software, financial services, and AI products. Develop messaging, customer campaigns, CRM workflows, sales enablement materials, and product education. Partner with Product, Engineering, Sales, Customer Success, and Marketing teams to improve adoption, retention, expansion, and renewals through research, competitive analysis, and performance testing.

Own Chowbus’s digital marketing presence across SEO, website/CMS management, analytics, reporting, and paid search. Develop SEO strategy, manage website pages and conversion tests, build performance dashboards, define the digital funnel, maintain lead data quality, and manage Google Ads budgets and optimization. Partner with content, design, Sales, RevOps, Product, and campaign teams to increase qualified traffic, demo requests, conversions, and marketing efficiency.

Leads GE HealthCare’s US and Canada oncology portfolio marketing strategy, growth initiatives, integrated campaigns, demand generation, content, trade shows, and commercial activation. Partners with product, marketing, and commercial teams to develop customer-centric value propositions, messaging, and regional marketing plans. Tracks KPIs, optimizes performance, trains commercial teams, and drives adoption and market presence for oncology innovations.

Develop and maintain technical product and solution content, partner materials, competitive intelligence, sales enablement tools, messaging, and campaign support. Collaborate with Product Management, Engineering, Sales, Marketing, and technology partners to translate complex enterprise infrastructure, AI, storage, and high-performance computing concepts into compelling materials for technical and business audiences. Independently manage multiple projects, coordinate reviews, and support go-to-market initiatives.

The Marketing Manager will expand Reviews.org’s organic reach beyond SEO through video, email, syndication, and content distribution. They will develop new revenue streams, establish KPIs, measure performance, and determine which initiatives to scale. The role sets the brand marketing roadmap, leads a cross-functional team, builds new channels from the ground up, partners with editorial, product, compliance, and analytics, and balances near-term results with long-term growth opportunities.

Leads B2B content strategy, sales enablement, and content operations to support revenue growth and partner engagement. Creates case studies, white papers, presentations, collateral, website content, and thought leadership materials. Maintains enablement libraries, coordinates cross-functional production, supports events and partner initiatives, and measures content performance. Translates complex technical concepts into compelling business messaging while managing multiple priorities, timelines, and stakeholder reviews.

Own and build WorldStrides’ events and partner marketing programs from the ground up. Lead the annual events strategy, logistics, budgets, vendors, onsite execution, lead nurturing, and ROI measurement. Develop strategic partnerships with education associations, school districts, and complementary brands, creating co-branded campaigns and joint events. Manage partner contracts, onboarding, enablement, and performance reviews while driving qualified leads, MQLs, and pipeline.

Own WorldStrides’ organic social strategy and content calendar across major platforms, build its influencer program, and develop authentic student and educator content. Responsibilities include creator identification, contracting, briefing, partnership negotiation, FTC compliance, community engagement, social SEO, short-form video coordination, content repurposing, KPI reporting, and A/B testing. The manager will grow audience engagement, activate 20+ creators, and improve brand sentiment and share of voice.

Executes partner lifecycle marketing programs spanning recruitment, onboarding, activation, engagement, retention, and growth. Manages nurture campaigns, communications, segmentation, events, enablement, and partner programs. Coordinates campaigns through marketing automation, CRM, and PRM platforms while tracking lifecycle, pipeline, and revenue metrics. Uses performance data to optimize partner journeys, improve program participation, accelerate partner productivity, and support partner-sourced growth.

The Senior Manager develops omnichannel campaigns, designs audiences and customer journeys, builds supervised marketing automations, and maintains marketing technology standards. The role partners with Salesforce and Databricks teams on customer data, governs campaign taxonomy and tracking, reports performance, evaluates and migrates marketing tools, and coaches partner teams. It also requires validating SQL, HTML, and AI-generated marketing operations output while applying privacy, consent, deliverability, and data-sensitivity standards in a consumer lending environment.