Top Senior Marketing Jobs in Des Moines, IA

Develop and execute buyer-focused content strategy for Lineup and FatTail, including articles, reports, POVs, case studies, video scripts, and presentations. Use competitive intelligence, customer research, and product expertise to identify differentiated content opportunities. Serve as the subject matter expert for Content Marketing, maintain alignment with Product Marketing, and collaborate with Marketing and Design to deliver polished assets that support demand generation.

Own a portfolio of consumer services marketing accounts, leading growth strategy, client relationships, QBRs, retention, renewals, and expansion. Diagnose lead-generation constraints across audience, messaging, channels, geography, and measurement. Coordinate paid media, SEO, local, and creative teams; align marketing with client sales outcomes; improve lead quality and acquisition economics; manage MRR growth; and coach analysts and specialists.

Own the market strategy, positioning, messaging, pricing, packaging, segmentation, and go-to-market plans for Attendance Plus. Research chronic absenteeism, district buying dynamics, competitors, and customer needs to guide product and business decisions. Lead launches, measure adoption, conduct win-loss analysis, enable Sales and Customer Success with messaging and competitive tools, and align cross-functional stakeholders. Travel to industry events and conferences approximately 20% of the time.

Owns a portfolio of 4–6 consumer goods accounts, leading data-backed growth strategy across DTC, Amazon, retail, paid media, SEO, content, influencer, and creative channels. The role manages senior client relationships, QBRs, retention, renewals, account expansion, and MRR growth while coordinating cross-functional teams. Responsibilities also include diagnosing growth constraints, challenging client assumptions, using proprietary analytics tools, coaching analysts and specialists, and managing 1–2 direct reports.

Own B2C growth strategy and execution across paid acquisition, lifecycle marketing, ambassador and referral programs, organic channels, partnerships, and events. Manage Meta and Google campaigns, budgets, CAC and ROAS, develop segment-specific messaging, optimize conversion funnels, and track trial and subscriber performance. Partner with product, content, lifecycle, and community teams while managing vendors and building scalable growth programs for healthcare student audiences.

The Senior Product Marketing Manager will oversee outbound dialer campaigns, crafting messaging, launching products, creating sales content, and driving customer engagement and collaboration across teams.

As VP Product Marketing, you will own product positioning, enhance sales outcomes, drive customer advocacy, execute GTM strategies, and build a marketing team.

Lead partner co-marketing strategy and execution for strategic alliances. Build joint go-to-market plans, activate co-branded campaigns, track partner-sourced pipeline and metrics, develop partner marketing playbooks and assets, and collaborate cross-functionally with BD, Brand, Field Marketing, Product, and Sales to drive partner-influenced revenue and program growth.

Own and scale Hatch's partner program end-to-end: launch integrations, run co-marketing/co-sell campaigns, enable partners with collateral, coordinate partner events, create repeatable playbooks, maintain partner relationships, and track/optimize partner-driven pipeline and referral ROI.

Lead integrated marketing and audience experience across Brand, Product, Revenue, Content, Field, and Customer marketing. Translate strategy into unified campaigns, KPIs, and frameworks; manage agencies and cross-functional teams; design multi-channel campaigns and events; own audience segmentation, measurement, and optimization to drive awareness, pipeline, and advocacy.

The Senior Social Media Marketing Strategist will lead the agency's social media strategies for various clients, guiding marketing decisions and influencing business growth through trusted client relationships and innovative approaches.

Lead end-to-end marketing for a category-defining AI enterprise platform: GTM strategy, demand generation, ABM, positioning, content, events, marketing ops, and team building to drive high-ACV pipeline and revenue influence.

Lead marketing strategy and operations as VP of Growth Marketing. Build go-to-market playbooks, drive full-funnel growth, and design product marketing initiatives for partnership success.

Lead strategy, execution, and performance management for paid digital channels (Paid Social, Search, Affiliates). Own budgets, tooling, and channel testing; analyze performance, optimize toward KPIs, partner with Creative, Analytics, MarTech, AdTech and external partners, and scale data-driven acquisition tactics.

Lead creative strategy across multiple high-volume performance marketing accounts, translate ad and campaign metrics into insight-driven briefs, build and run testing frameworks, apply channel-specific tactics (paid social, OOH/DOOH, programmatic), present recommendations to clients, partner with creative teams, and champion AI workflows to iterate creative performance.

Create clear technical narratives and content (solution briefs, whitepapers, blogs, presentations) that explain multi-platform solutions across cloud, AI, and cybersecurity. Own partner solution stories, align messaging across product, alliances, and field teams, enable sales and partners, support events and briefings, and translate architecture-level concepts into business value for technical and executive audiences.

The Account Director manages influencer marketing programs, overseeing strategy, execution, and client relationships while ensuring successful campaigns and team development.

The Technical Marketing Lead will design campaigns, create technical content, and align product strategies with marketing efforts to drive adoption.

Drive product positioning, messaging, launches, and sales enablement for Tailscale. Conduct customer research, competitive analysis, and create collateral, demos, and enablement to generate pipeline and support revenue teams.

Own and build Ceresti’s marketing function across brand positioning, B2B demand generation, digital infrastructure, content, sales enablement, DTC strategy, conferences, partnerships, and field marketing. Lead a small team, manage agencies, generate measurable pipeline, support executive thought leadership, and partner with sales, clinical, product, and executive leadership. The role requires healthcare marketing expertise, strong HubSpot and digital marketing fluency, startup experience, creative execution, and team-building leadership.

Supports affiliate and partnership marketing campaigns for global brands, managing recruitment, optimization, tracking, launches, publisher communication, client relationships, reporting, and presentations. Analyzes campaign data to identify trends and improve performance, leads publisher calls, resolves client issues, and coordinates project timelines and deliverables. The role requires strong communication, attention to detail, analytical ability, and proficiency with spreadsheets, Excel, PowerPoint, and affiliate management platforms.

Lead and execute Navigate's integrated growth marketing strategy across enterprise employers, brokers, and consultants. Build and run account-based and influence-led growth motions, design experiments, partner with Sales and Revenue Operations to create pipeline, measure impact, and scale repeatable plays. Manage and develop a small team, align cross-functional stakeholders, and use data and AI to optimize campaigns and drive measurable revenue outcomes.

Owns Protocol’s growth infrastructure, sales pipeline, forecasting, CRM, marketing automation, content, branding, campaigns, and external messaging. Builds financial and operational models, manages the sales cycle, develops marketing programs, supports executive initiatives, prepares leadership materials, and improves scalable processes across growth and operations. This hands-on role partners with senior leadership to execute go-to-market priorities in a fast-growing healthcare services company.

Lead brand initiatives across the organization, including digital asset management governance, employee brand engagement, brand education, naming projects, trademark coordination, and brand governance. Manage project plans, creative assets, stakeholder reviews, approvals, training, communications, and process improvements while partnering with marketing, creative, communications, legal, and business teams.

Own regional demand generation and territory marketing programs that build pipeline for field sales and partner channels. Design multi-touch campaigns across email, direct mail, digital, and localized content; develop co-marketing and partner activation programs; manage campaign calendars; coordinate with sales and channel teams; and track MQLs, SQLs, referrals, pipeline contribution, CRM tagging, handoffs, and closed-loop reporting. The role requires up to 30% travel.