Top Senior Marketing Jobs in Des Moines, IA

Lead product marketing for Juniper Square's real assets segment: define positioning, build persona playbooks, enable Sales with collateral and competitive battlecards, run voice-of-customer research and win/loss analysis, embed AI tooling into messaging workflows, and partner cross-functionally with Sales, Demand Gen, Product, and Customer Marketing to drive pipeline and deal outcomes.

Provides strategic advisory support for marketing operations optimization, process improvement, marketing technology evaluation and implementation, data governance, quality assurance, training, and change management. The role drives cross-functional collaboration, maintains marketing operations best practices, improves team efficiency, and supports adoption of new processes and technologies.

Lead global marketing function, focusing on demand generation, brand messaging, and marketing analytics. Drive campaigns and manage a marketing team using AI tools.

The Strategic Marketing Manager will develop and own the marketing strategy for business growth, lead demand generation, and oversee product marketing efforts to boost pipeline and revenue.

Lead the creative learning system for growth: centralize cross-channel insights, scale production (studio, UGC, whitelisting), build testing frameworks and reporting, translate ad learnings into site, funnel, and product recommendations, and align Growth, Brand, and Product teams to institutionalize winning creative.

As the Vice President of Marketing, you will drive growth by developing and executing the Go-To-Market strategy, running growth experiments, and shaping brand identity in a B2B SaaS environment.

Lead product marketing for premium content, proprietary data, and Tegus Expert Call Services. Own positioning, messaging, launches, GTM strategy, and sales enablement. Partner with Product, Sales, Customer Success, and Competitive Intelligence to drive awareness, adoption, pipeline, and expansion. Build and grow a high-performing PMM team, run market/customer research, translate complex capabilities into role-based value props, and create sales assets and operating rhythms to connect GTM with product.

Lead product marketing for a technical B2B SaaS FinOps platform: define positioning and messaging, own go-to-market for launches, create content and sales enablement, analyze competitors, engage customers and analysts, and drive adoption and pipeline while building the function from the ground up.

Design and execute lifecycle marketing strategies and journeys to recruit providers, drive patient signups and sessions, and activate partners. Own campaign setup, testing, analytics, and reporting. Build and QA dynamic email/SMS templates with templating logic and HTML/CSS. Partner with Product and Engineering to define event tracking, APIs, and webhook integrations. Manage marketing automation platform configuration (Iterable/HubSpot) and scale MarTech while ensuring HIPAA compliance.

Lead patient-focused product marketing: own patient research and segmentation, positioning and messaging, lifecycle and onboarding experiences, go-to-market for product and service launches, and measurement (A/B tests, funnel metrics). Bridge product and patient insight to inform roadmap, partner with growth, brand, clinical and operations, and ensure compliant, trust-preserving patient communications that improve activation, retention, and conversion.

The Head of Growth Marketing manages the Demand Generation team, owns customer acquisition across various digital channels, and drives product-led growth. They collaborate with product teams to enhance activation and monetization while optimizing customer acquisition costs and revenue strategies.

Own product positioning and go-to-market strategy for YipitData’s AI and big data products serving public investors. Define customer segments and messaging, lead product launches, conduct competitive intelligence, support pricing and packaging, and create sales enablement materials. Partner with Product, Revenue, and Insights teams to shape the roadmap and drive adoption. Establish GTM success metrics, monitor performance, and improve strategies across data feeds, software, and AI-powered investor solutions.

Lead creation and governance of Marchay's luxury travel editorial content. Rewrite and organize destination guides, itineraries, hotel and restaurant descriptions, and concierge resources. Build editorial standards, manage calendars, write newsletters and features, collaborate with advisors and engineers to integrate content into an AI platform, and support partnerships and social presence.

The Head of Paid Media will design and execute B2B paid media campaigns, manage budgets, optimize lead quality, and collaborate across teams to drive growth and brand awareness.

Develop the product marketing strategy and narrative for a digital platform serving investment bankers. Create positioning, persona-based messaging, executive decks, one-pagers, demos, internal communications, and video direction. Translate complex AI and workflow capabilities into compelling adoption materials, synthesize competitive insights, define launch and pilot strategies, and align Product, Design, Engineering, AI, and leadership around a consistent story.

Own and grow affiliate marketing programs for consumer brand clients, covering strategy, forecasting, partner recruitment, campaign execution, platform administration, reporting, commissions, and communications. Translate performance data into growth recommendations, lead affiliate education and process development, support pitches and agency expansion, and partner with clients, analytics, production, and leadership. Mentor junior staff and serve as the agency’s affiliate marketing subject matter expert.

Lead SMB and self-serve demand generation across paid media, website strategy, SEO, AEO, lifecycle marketing, and AI-driven growth initiatives. Manage a team of channel experts, optimize acquisition and activation with Growth Product, define measurement and attribution strategies, collaborate with Sales and Support, and build scalable programs that drive revenue and customer growth.

Own marketing for Quilt’s Certified Partner network, including partner campaigns, promotions, training, newsletters, social channels, marketing assets, and product adoption campaigns. Collaborate with Partner Success, Sales, and Product to increase partner engagement, homeowner leads, installs, and software adoption. Manage execution independently while measuring channel performance and optimizing content and campaigns for partner growth.

Own go-to-market strategy, positioning, messaging, and cross-channel creative investment for Ethos’s consumer insurance product portfolio. Partner with product, brand, creative, and performance marketing teams to develop briefs, analyze creative performance, allocate investment, define KPIs, and drive measurable growth. Build AI-enabled workflows that combine creative judgment with performance data, while owning Brand & Creative OKRs and aligning teams around business outcomes.

Develop and execute buyer-focused content strategy for Lineup and FatTail, including articles, reports, POVs, case studies, video scripts, and presentations. Use competitive intelligence, customer research, and product expertise to identify differentiated content opportunities. Serve as the subject matter expert for Content Marketing, maintain alignment with Product Marketing, and collaborate with Marketing and Design to deliver polished assets that support demand generation.

Own a portfolio of consumer services marketing accounts, leading growth strategy, client relationships, QBRs, retention, renewals, and expansion. Diagnose lead-generation constraints across audience, messaging, channels, geography, and measurement. Coordinate paid media, SEO, local, and creative teams; align marketing with client sales outcomes; improve lead quality and acquisition economics; manage MRR growth; and coach analysts and specialists.

Own the market strategy, positioning, messaging, pricing, packaging, segmentation, and go-to-market plans for Attendance Plus. Research chronic absenteeism, district buying dynamics, competitors, and customer needs to guide product and business decisions. Lead launches, measure adoption, conduct win-loss analysis, enable Sales and Customer Success with messaging and competitive tools, and align cross-functional stakeholders. Travel to industry events and conferences approximately 20% of the time.

Owns a portfolio of 4–6 consumer goods accounts, leading data-backed growth strategy across DTC, Amazon, retail, paid media, SEO, content, influencer, and creative channels. The role manages senior client relationships, QBRs, retention, renewals, account expansion, and MRR growth while coordinating cross-functional teams. Responsibilities also include diagnosing growth constraints, challenging client assumptions, using proprietary analytics tools, coaching analysts and specialists, and managing 1–2 direct reports.

Own B2C growth strategy and execution across paid acquisition, lifecycle marketing, ambassador and referral programs, organic channels, partnerships, and events. Manage Meta and Google campaigns, budgets, CAC and ROAS, develop segment-specific messaging, optimize conversion funnels, and track trial and subscriber performance. Partner with product, content, lifecycle, and community teams while managing vendors and building scalable growth programs for healthcare student audiences.

The Senior Product Marketing Manager will oversee outbound dialer campaigns, crafting messaging, launching products, creating sales content, and driving customer engagement and collaboration across teams.