Designs and optimizes data-driven audience targeting and measurement for marketing channels. Builds reusable audience datasets, measurement views, quality controls, alerts, and anomaly detection to improve campaign execution and reduce operational risk. Partners with marketing, sales, product, and technology teams to define requirements, implement governed artificial intelligence capabilities, quantify automation impact, and communicate actionable insights. Mentors junior analysts and supports scalable, controlled marketing transformation.

Lead client-facing analytics implementations across Google Analytics 4, Adobe Analytics, and tag management systems. Responsibilities include designing measurement strategies, auditing digital ecosystems, managing tagging and consent platforms, developing data governance and privacy solutions, analyzing performance, aligning KPIs with business goals, presenting insights, supporting proposals, and improving internal analytics standards. Preferred experience includes server-side tagging, data clean rooms, customer data platforms, experimentation, CRM systems, and ETL tooling.

Inovalon seeks candidates to join their Talent Community, emphasizing data-driven solutions to enhance healthcare outcomes and economics.