Top Senior Marketing Jobs in Baton Rouge, LA

Lead strategic client relationships and oversee integrated performance marketing campaigns across paid search, social, display, video, streaming, and programmatic. Translate analytics into actionable recommendations, manage account financials, mentor teams, drive growth and new business, and collaborate across media, analytics, ad ops, and digital teams. Travel up to 20%.

Own the enterprise product marketing narrative, messaging, content, sales enablement, and go-to-market materials. Research enterprise buying committees, develop segment-specific positioning, support ABM campaigns, create case studies and sales assets, produce ROI and TCO content, and train sales teams. Partner closely with Sales, Solutions Engineering, Customer Success, Marketing, Analyst Relations, and other cross-functional teams to align messaging and support complex enterprise deals.

Lead product marketing for Turing’s Frontier AI business by developing positioning, messaging, launch plans, technical content, customer research, competitive intelligence, and sales enablement. Partner with AI researchers, Sales, and Customer Success to translate complex AI capabilities into compelling value propositions, support product adoption, and inform roadmap decisions through customer and market insights.

Lead partner marketing with consulting and systems integrators to drive joint GTM plans, co-marketing programs, repeatable partner collateral, customer stories, partner communications, and measurable pipeline growth.

Lead strategy and orchestration for new-logo demand programs and account-based marketing. Define target accounts, campaign architecture, channel roles, seller activation, and measurement. Partner with Sales, Product Marketing, and Ops to prioritize accounts and verticals, optimize portfolio performance, and translate campaign results into pipeline and investment decisions.

Own go-to-market strategy and execution for Commercial and Mid-Market segments. Develop segment positioning, ABM programs, integrated campaigns, and field engagement initiatives that drive pipeline and revenue. Partner with sales, product marketing, revenue operations, and marketing teams to align priorities, personalize buyer experiences, measure outcomes, and optimize campaigns using AI, automation, and data.

Own go-to-market strategy and execution for Outreach’s Global Strategic segment. Develop segment positioning, ABM programs, target account strategies, integrated campaigns, and personalized buying experiences. Partner with sales, product marketing, field marketing, and revenue operations to accelerate pipeline and revenue. Measure and optimize campaign performance using data, AI, and automation while delivering segment insights and resources to field teams.

The Senior Product Marketing Manager will develop messaging and go-to-market strategies for MinIO's partnership with Databricks, focusing on AIStor integration, cross-organizational communication, and co-marketing initiatives.

Leads a creative pod of strategists, designers, editors, and ACDs while owning team development, retention, staffing, performance management, and client delivery. Provides executive-level creative strategy, handles escalations, oversees quality assurance, supports high-priority execution, and drives client retention and expansion. Owns the evolution of the creative service through innovation, AI adoption, training, and collaboration with R&D and platform partners. Requires extensive agency, creative, leadership, presentation, and multi-channel campaign experience.

Lead lifecycle acquisition and retention marketing programs across the customer journey, from strategy and segmentation through campaign execution, testing, QA, and reporting. Manage automated journeys, A/B testing roadmaps, customer journey mapping, and cross-functional collaboration. Analyze campaign performance, communicate insights and ROI to stakeholders, and optimize engagement and revenue through behavior-driven communications.

Leads product positioning, messaging, competitive intelligence, sales enablement, content development, product launches, and go-to-market strategy for cybersecurity solutions. Translates complex security capabilities into customer-focused narratives, trains sales and partner teams, develops multimedia and marketing content, supports analyst and market-facing activities, and collaborates with Product, Engineering, Sales, Customer Success, and Marketing teams.

Executes and optimizes B2B demand-generation campaigns across email, paid, organic, partner, webinar, conference, and trade-show channels. Manages HubSpot campaigns, landing pages, workflows, and email sends; supports brand, product, partner, and event marketing. Tracks campaign performance and ROI, manages vendors and budgets, and collaborates cross-functionally with sales, partnerships, customer success, and leadership. Requires occasional travel of approximately 10–25%.

Own and build Jump’s paid and organic performance marketing engine across search, social, display, video, SEO, AI visibility, and CRO. Manage strategy, hands-on optimization, testing, attribution, Salesforce reporting, budget allocation, and agency relationships. Drive pipeline efficiency, improve conversion and ROAS, test new channels, and build scalable programs and team capabilities.

The Senior Director of Brand and Product Marketing will lead branding, product marketing strategies, and oversee creative content while managing teams and partnerships to strengthen Ting's market position.

Lead positioning, go-to-market, and advisor enablement for UHNW and complex asset philanthropic strategies. Create scalable playbooks, advisor-facing materials, and thought leadership; partner cross-functionally to identify market trends, drive growth initiatives, and leverage AI to personalize and scale advisor engagement.

Lead product marketing for PolyAI's voice assistant products: define messaging and positioning, drive go-to-market strategy and enablement, build competitive intelligence, develop personas and sales collateral, run customer and market research, support revenue enablement, scale and lead the product marketing team, and act as an external spokesperson.

The Senior Director, Global Marketing will lead marketing strategies across field, events, partner, and customer marketing, focusing on pipeline and revenue growth while managing a global team.

Lead partner marketing planning and activation across AWS and partners: onboard and ready partners for co-sell, develop target account lists and campaigns, enable assets and playbooks, coordinate joint outreach and events, drive qualified leads into the co-sell process, and provide a single point of coordination to scale repeatable partner marketing execution.

Lead product marketing for AIStor: define positioning and messaging, build launch and solutions content, enable sales with competitive battlecards and technical assets, and coordinate cross-functionally to drive pipeline for enterprise AI storage.

Develop technical marketing narratives for EV charging hardware, energy management software, and fleet solutions. Create white papers, solution briefs, competitive analyses, architecture diagrams, integration guides, demos, and sales enablement materials. Collaborate with product management, engineering, and solutions teams to support product launches, customer briefings, events, and partner engagement. Maintain accurate technical content, strengthen product differentiation, and use AI tools to scale content creation and research.

Own and scale customer advocacy and engagement programs, including reference networks, lifecycle touchpoints, customer stories, case studies, testimonials, and milestone announcements. Partner with Customer Success, Sales, Product Marketing, and leadership to identify customer success stories, build a roster of advocates, support references and events, and measure effects on retention, advocacy, and pipeline.

Develop and execute marketing strategy for Databricks’ venture-backed startup segment. Own positioning, messaging, content, demand generation, account-based, partner, developer, and field programs that drive pipeline, adoption, consumption, and revenue. Build relationships with venture firms, accelerators, founders, developers, customers, and strategic partners. Improve product-led conversion from trials and technical evaluations to committed production spend, while enabling sales teams and strengthening technical credibility through content, communities, and events.

Manages the B2B marketing technology stack, including Pardot, Salesforce, GA4, 6sense, ZoomInfo, Webflow, and DataGroomr. Responsibilities include platform administration, automation, lead scoring, integrations, data hygiene, attribution tracking, privacy compliance, segmentation, reporting audits, vendor governance, and troubleshooting sync issues. The role also evaluates and operationalizes AI-powered marketing workflows, documents processes, and serves as the primary systems expert for cross-functional teams.

Leads integrated full-funnel marketing strategies for B2B clients, including positioning, ICP definition, go-to-market planning, demand generation, campaign integration, SEO, AEO, and AI-driven discovery. Owns client strategy, workshops, performance measurement, conversion optimization, and executive reporting. Collaborates with SEO, paid media, content, product, development, and project teams to connect marketing activity with pipeline, MQL, CAC, ROAS, and broader business outcomes.

Drive profitable acquisition and growth of paid subscribers through paid advertising, channel and creative testing, conversion optimization, experimentation, and subscription economics analysis. The role owns marketing campaigns end to end, partners with Product and Engineering on funnels and instrumentation, and scales subscription programs using aggregate measurement and privacy-respecting advertising practices.