Top Senior Marketing Jobs in Baton Rouge, LA

Manage a portfolio of 10+ corporate and consumer websites, driving CMS improvements, content governance, UX/CRO/SEO optimization, analytics-driven enhancements, cross-functional project delivery, and day-to-day site operations to support B2B and B2C objectives.

Develop and execute community outreach and engagement strategies for data center markets. Build stakeholder relationships, design community investment and partnership programs, coordinate cross-functional teams for permitting and issue mitigation, represent the company in public forums, and measure/report program outcomes and community sentiment.

Lead execution of ServiceTitan's State of the Trades and Titan Tailgate programs: produce thought-leadership content, coordinate data and distribution, plan regional field activations, manage vendors and logistics, align with Sales/Brand, and report on pipeline and program impact.

The Director oversees U.S. marketing for Neuroscience, driving brand strategy, market assessments, and lifecycle management, collaborating across teams to ensure successful commercialization and strategic growth.

Leads strategy and end-to-end execution for major trade shows, conferences, brand events, and corporate activations. Manages event objectives, booth design, messaging, vendors, budgets, assets, swag inventory, and cross-functional coordination. Partners with field marketing, sales, demand generation, creative teams, and agencies. Measures attendance, lead quality, pipeline contribution, and ROMI to optimize future programs.

Develop and execute go-to-market plans for Reputation’s platform, including high-velocity product launches, sales enablement, product collateral, messaging, competitive analysis, and market research. Serve as a subject matter expert for sales, marketing, and customer success teams, translate product features and customer insights into differentiated value propositions, and collaborate with Product Management to influence the product roadmap.

Build and lead Forerunner’s product marketing function, owning positioning, messaging, personas, product launches, sales enablement, and market intelligence. Translate technical products into compelling value stories for government and regulated-industry buyers, support acquisition through customer expansion, train sales teams, and influence product and go-to-market strategy through customer and prospect insights.

Own Ashby’s marketing operations foundation across campaign tracking, attribution, automation, dashboards, reporting, data governance, segmentation, privacy compliance, and marketing technology. Partner with Marketing, Revenue Operations, and Business Systems to implement initiatives, improve pipeline and CAC measurement, maintain data integrity, document processes, train users, and evaluate tools. This is a hands-on individual contributor role requiring technical systems ownership, analytical problem-solving, and strategic KPI development.

Own marketing operations for a multi-product portfolio: implement tracking and attribution in HubSpot, build dashboards and reports, design marketing automation, manage data governance and compliance (GDPR/CCPA), collaborate cross-functionally with RevOps, and recommend/evaluate marketing technologies.

Plans and executes B2B marketing campaigns across email, social, paid advertising, content, PR, and internal communications. Creates content, manages vendors and budgets, updates the website, supports digital and in-person events, tracks and optimizes campaign performance, contributes to marketing strategy, and mentors junior team members.

Own go-to-market strategy, positioning, messaging, launches, and sales enablement for Zoom’s workforce management, quality management, and AI Expert Assist solutions. Create customer-facing content, develop personas and ideal customer profiles, conduct market research, gather customer insights, and collaborate across product, sales, marketing, and enablement teams to drive adoption and pipeline growth in contact center markets.

Own and implement marketing strategies, budgets, campaigns, and content programs aligned with commercial and sales goals for the Workday Services Practice. Lead multichannel activities including email, automation, webinars, social media, SEO, digital advertising, and events. Measure ROI, generate leads, build partner relationships, and report results. Manage, coach, and develop marketing staff while collaborating with sales, internal stakeholders, and technology partners.

Leads GE HealthCare’s US and Canada oncology portfolio marketing strategy, growth initiatives, integrated campaigns, demand generation, content, trade shows, and commercial activation. Partners with product, marketing, and commercial teams to develop customer-centric value propositions, messaging, and regional marketing plans. Tracks KPIs, optimizes performance, trains commercial teams, and drives adoption and market presence for oncology innovations.

Develop and maintain technical product and solution content, partner materials, competitive intelligence, sales enablement tools, messaging, and campaign support. Collaborate with Product Management, Engineering, Sales, Marketing, and technology partners to translate complex enterprise infrastructure, AI, storage, and high-performance computing concepts into compelling materials for technical and business audiences. Independently manage multiple projects, coordinate reviews, and support go-to-market initiatives.

Leads B2B content strategy, sales enablement, and content operations to support revenue growth and partner engagement. Creates case studies, white papers, presentations, collateral, website content, and thought leadership materials. Maintains enablement libraries, coordinates cross-functional production, supports events and partner initiatives, and measures content performance. Translates complex technical concepts into compelling business messaging while managing multiple priorities, timelines, and stakeholder reviews.

Own and build WorldStrides’ events and partner marketing programs from the ground up. Lead the annual events strategy, logistics, budgets, vendors, onsite execution, lead nurturing, and ROI measurement. Develop strategic partnerships with education associations, school districts, and complementary brands, creating co-branded campaigns and joint events. Manage partner contracts, onboarding, enablement, and performance reviews while driving qualified leads, MQLs, and pipeline.

Own WorldStrides’ organic social strategy and content calendar across major platforms, build its influencer program, and develop authentic student and educator content. Responsibilities include creator identification, contracting, briefing, partnership negotiation, FTC compliance, community engagement, social SEO, short-form video coordination, content repurposing, KPI reporting, and A/B testing. The manager will grow audience engagement, activate 20+ creators, and improve brand sentiment and share of voice.

Executes partner lifecycle marketing programs spanning recruitment, onboarding, activation, engagement, retention, and growth. Manages nurture campaigns, communications, segmentation, events, enablement, and partner programs. Coordinates campaigns through marketing automation, CRM, and PRM platforms while tracking lifecycle, pipeline, and revenue metrics. Uses performance data to optimize partner journeys, improve program participation, accelerate partner productivity, and support partner-sourced growth.

Own Nebulock’s B2B content marketing engine across blogs, white papers, ebooks, webinars, social media, and product-focused assets. Manage the editorial calendar, collaborate with cybersecurity subject matter experts, translate positioning for executive and technical audiences, support integrated campaigns, and use SEO and performance measurement to increase brand authority, organic visibility, and pipeline impact.

The Senior Manager develops omnichannel campaigns, designs audiences and customer journeys, builds supervised marketing automations, and maintains marketing technology standards. The role partners with Salesforce and Databricks teams on customer data, governs campaign taxonomy and tracking, reports performance, evaluates and migrates marketing tools, and coaches partner teams. It also requires validating SQL, HTML, and AI-generated marketing operations output while applying privacy, consent, deliverability, and data-sensitivity standards in a consumer lending environment.

Own Frame Security’s growth marketing engine, including paid acquisition, SEO, website conversion, email, social, content distribution, analytics, and experimentation. Partner with founders on messaging, positioning, launches, and go-to-market strategy. Build demand-generation programs from scratch, optimize marketing performance, establish dashboards, and drive pipeline, revenue contribution, organic growth, and lead conversion.

Build ElevenLabs’ North American partner marketing function from the ground up. Develop joint go-to-market programs with hyperscalers, systems integrators, and technology partners; manage co-branded campaigns, events, MDF budgets, partner enablement, cloud marketplace and co-sell programs. Establish playbooks, build trusted partner relationships, and measure partner-sourced and partner-influenced pipeline. The role operates remotely across North America and may expand into broader alliances marketing or B2B marketing leadership.

Build an industry marketing motion from scratch: develop GTM strategies, craft messaging and value props, create collateral and enablement, collaborate cross-functionally, conduct competitive analysis, and measure/iterate on performance to drive awareness, demand, and adoption.

Lead growth marketing for CoLab's Top 100 major accounts to drive expansion and new-business pipeline. Build and test account-specific plays, coordinate cross-functional campaigns (events, webinars, digital, content), partner closely with Sales and Customer Success, and scale repeatable programs targeting senior stakeholders.

Lead integrated digital marketing campaigns to drive product discovery, trial activations, and self-serve purchases. Build full-funnel demand generation programs using marketing automation, ABM, personalization, and CRO. Partner cross-functionally, create conversion-focused content, and implement measurement frameworks for ongoing testing and optimization to improve traffic, engagement, and revenue.