Top Senior Marketing Jobs in Baton Rouge, LA

Lead search-focused performance marketing and user acquisition across Apple Search Ads and Google ecosystems. Own campaign strategy, optimization, budgeting, forecasting, experimentation, creative A/B testing, and full-funnel growth across search, YouTube, and Performance Max. Analyze CPI, CPA, ROAS, LTV, retention, attribution, and user behavior while partnering with creative and analytics teams. Use AI to improve workflows and marketing effectiveness.

Own Vanta’s AI product marketing strategy, including narrative, positioning, messaging, roadmap alignment, launches, event content, customer and analyst communications, and sales and customer-success enablement. Partner closely with Product and Engineering to translate technical AI capabilities into compelling, accurate market stories, influence roadmap decisions, and drive adoption. Lead keynote-level narratives, customer testimonials, objection handling, launch measurement, and scalable go-to-market processes.

Owns analyst and consultant relations, industry PR, named-account marketing, product positioning, marketing technology, and performance measurement for a relationship-driven fintech business. The role manages executive communications, customer advocacy, events activation, agency partners, budget, and the Events Manager. It also integrates AI into marketing strategy and workflows while partnering closely with Sales, Product, Client Partnership, and executive leadership.

Manage digital marketing strategies focusing on SEO and Google Ads. Utilize Zoho tools for campaign management and analyze performance data.

Freelance SME to review, validate, and refine a four-course Coursera specialization on marketing measurement and experimentation. Responsibilities include outline and script reviews, on-platform QA in Coursera staging, ensuring Meta-product accuracy, verifying experiment setups, drafting copy, and optionally creating screencasts. Project capped at ~80 hours and requires hands-on Meta platform access.

Leads commercialization and product marketing for pricing, profitability, and transaction-enablement products. Develops positioning, messaging, go-to-market strategies, launch plans, customer communications, and sales enablement. Conducts customer and competitive research, analyzes adoption and performance data, defines success metrics, and recommends optimization strategies. Partners with Product, Pricing, Sales, Analytics, and Customer Success teams to increase customer engagement, product adoption, and revenue growth.

Own retention and lifecycle marketing across email, SMS, on-site personalization, retargeting, loyalty, referrals, and customer experience touchpoints. Lead strategy, execution, testing, segmentation, triggered communications, personalization, and cross-functional launches. Partner with data, platform, creative, brand, and customer experience teams to improve list growth, conversion, churn, lifetime value, acquisition, and repeat revenue.

Develops positioning, messaging, launch strategies, and growth initiatives for auto insurance products. Uses market research, customer feedback, competitive analysis, and business insights to guide marketing decisions. Partners with product, sales, customer experience, brand, creative, media, and research teams to execute campaigns across distribution channels. Manages cross-functional projects, prepares leadership presentations and campaign recaps, and drives measurable business outcomes.

The Partner Marketing Lead will develop and execute partnership marketing strategies and integrated campaigns for Bright Harbor, focusing on disaster recovery and collaborating with various stakeholders to create impactful narratives.

Lead partner-focused go-to-market programs to drive pipeline, revenue, and adoption through AWS, WWT, and strategic partners. Create partner-ready positioning, enablement, competitive intelligence, and co-marketing campaigns. Build scalable enablement and partner portal content, align cross-functionally with Product, Sales, and Marketing, and serve as product marketing owner for strategic partnerships.

Lead product marketing for developer-focused AI tooling: craft sales narratives, enablement assets, and content that translate technical capabilities into business value. Partner with sales, engage customers and partners, run webinars, attend events, and accelerate pipeline through targeted plays and positioning for developer and platform engineering audiences.

Own ChartHop's marketing and revenue operations by consolidating HubSpot as a single CRM source of truth. Build data governance, lead lifecycle and routing, campaign operations, attribution, full-funnel analytics, and executive dashboards. Support HubSpot-Salesforce migration, enable sales reporting, surface conversion trends by persona/industry, and drive automation and AI-enabled workflow improvements. Partner with sales leadership to improve funnel efficiency and operationalize metrics for growth.

Lead strategy and execution of lifecycle marketing across email, SMS, push, and in-product messaging. Analyze customer journeys and subscription datasets to identify drop-offs and growth opportunities. Build, launch, and optimize automated onboarding, activation, engagement, retention, win‑back, and referral programs. Translate complex genomic insights into clear customer messaging, run experiments and A/B tests, and partner with Product, Data, and Engineering to improve tracking, data quality, and infrastructure.

Own and scale full-funnel performance marketing and ABM for enterprise buyers: run paid campaigns (LinkedIn, Google, industry channels), build attribution and pipeline reporting, run experimentation, optimize website/landing conversions, support events, and maintain the martech stack to drive measurable pipeline and ROI.

Work with research and engineering teams to design realistic marketing tasks, create reference solutions, and evaluate AI/LLM outputs with structured rubrics. Maintain evaluation guidelines, ensure dataset quality, and collaborate with SMEs to improve AI model performance on marketing challenges.

Design evaluation rubrics and scoring frameworks for marketing deliverables, assess AI-generated and human-created marketing work with evidence-based judgments, provide written justifications, and iterate with stakeholders to improve consistency and scoring quality.

Own messaging, positioning, and enablement for the venture capital segment. Build VC personas and playbooks, support Sales with collateral and deal strategy, run voice-of-customer and competitive research, and apply AI tooling to accelerate content and insights. Partner cross-functionally with Sales, Demand Gen, Product, and Customer Marketing to drive VC pipeline and wins.

Lead product marketing for Juniper Square's real assets segment: define positioning, build persona playbooks, enable Sales with collateral and competitive battlecards, run voice-of-customer research and win/loss analysis, embed AI tooling into messaging workflows, and partner cross-functionally with Sales, Demand Gen, Product, and Customer Marketing to drive pipeline and deal outcomes.

Lead strategy and execution of customer engagement and advocacy programs across online communities, user groups, nurture campaigns and integrations. Drive community growth, moderation governance, stakeholder alignment, cross-functional campaign activation, data-driven insights to improve adoption, reduce churn, and demonstrate business value.

Lead regional marketing strategy, campaign portfolio, events, partner MDF, and GTM activation for an assigned sub-region. Oversee planning, budget, measurement, cross-functional alignment, and people leadership while driving field adoption and performance reporting.

Lead a team of 2-3 marketing operations professionals to own end-to-end lead management, including lead scoring, funnel design, nurturing, and marketing automation. Drive cross-functional initiatives with marketing, sales, and ops, optimize HubSpot and Salesforce workflows, establish governance, and influence senior stakeholders to scale processes in a high-growth B2B environment.

Lead product marketing for the Consumer Experience portfolio: own positioning and messaging, execute go-to-market plans, enable sales with assets and training, maintain AI-structured messaging, engage clients and run advisory board to drive pipeline, adoption, and revenue.

Lead global marketing strategy and commercial execution for Reverse Osmosis across industrial, municipal, desalination, and drinking water markets. Drive portfolio roadmap, innovation, channel architecture, go-to-market models, and cross-functional alignment. Manage global marketing teams, monitor commercial KPIs, and optimize pricing, margin, and pipeline to deliver sustainable growth.

Provides strategic advisory support for marketing operations optimization, process improvement, marketing technology evaluation and implementation, data governance, quality assurance, training, and change management. The role drives cross-functional collaboration, maintains marketing operations best practices, improves team efficiency, and supports adoption of new processes and technologies.

Lead go-to-market and revenue generation from zero to initial paying customers. Own positioning, messaging, channel strategy, content, SEO, partnerships, launch execution, and funnel conversion for multiple service lines. Build repeatable acquisition and upsell engine, run experiments, and optimize conversion across signup-to-paid journeys while working directly with the founder. Equity-only founding role, remote-friendly with preference for Kansas City.