Top Senior Marketing Jobs in Baton Rouge, LA

Execute integrated B2B growth marketing campaigns across email, nurture, webinars, paid media, retargeting, ABM, and digital channels. Operate marketing automation and MarTech platforms, coordinate campaign deployment and lead routing, monitor funnel and pipeline performance, optimize audiences and channels, and prepare attribution reports and dashboards. Collaborate with Product Marketing, Sales, Marketing Operations, Sales Operations, content, and communications teams to drive engagement, conversions, and measurable pipeline impact.

Leads global performance marketing across North America, Europe, and APAC, owning a multimillion-dollar paid media budget and growth outcomes. Responsibilities include channel strategy, budget allocation, campaign optimization, creative testing, analytics, attribution, marketing mix modeling, incrementality testing, and performance reporting. Manages and develops a performance marketing team, partners cross-functionally, monitors platform trends, and identifies new acquisition opportunities while balancing short-term efficiency with long-term brand growth.

Leads global integrated marketing campaigns and always-on content for the Littmann Stethoscope brand. Develops campaign and influencer strategies, coordinates regional localization, and executes programs across digital, social, email, web, events, sales enablement, and traditional channels. Establishes KPIs, dashboards, and measurement frameworks; analyzes performance, consumer insights, and ROI to optimize campaigns and investments. Partners with marketing, sales, digital teams, agencies, and cross-functional stakeholders worldwide.

Own go-to-market for Trackforce product portfolio: develop positioning and messaging, lead end-to-end product launches, enable Sales and Customer Success with assets and training, track adoption and launch KPIs (including Pendo), and run voice-of-customer research to inform Product and GTM strategy.

Lead conceptual and design-focused creative work for B2B brands, campaigns, advertisements, and account-based marketing. Partner with multidisciplinary teams, guide projects from ideation through execution, present and sell ideas to clients, simplify complex offerings, and uphold high creative standards. The role involves shaping creative direction, building client relationships, mentoring collaborators, and developing distinctive visual-verbal concepts across platforms.

Leads marketing insights and planning, unifying consumer, competitive, market, and dealer data into actionable strategies. Oversees segmentation, KPI dashboards, long-range and annual planning, budgeting, business cases, CDP requirements, and AI-enabled automation. Serves as chief of staff and advisor to the CMO, presents to executives and the board, and builds and mentors a multi-layered insights and analytics team.

Leads consumer research and segmentation, selecting qualitative, quantitative, or secondary methods to generate efficient insights. Translates customer needs and behaviors into marketing strategy, CDP requirements, and growth and retention initiatives. Presents actionable recommendations to executive audiences, manages research vendors, panels, and budgets, applies AI to accelerate insight generation, and builds a high-performing consumer insights team.

Own product positioning, messaging, and go-to-market strategy for EdSights’ product lines. Lead feature and product launches, competitive research, integrated campaigns, content development, and sales and customer experience enablement. Partner cross-functionally with Product, Growth Marketing, Sales, CX, and executives to translate market insights into roadmap input, strengthen adoption, and drive pipeline and revenue impact.

The Senior Growth Marketing Specialist drives multi-channel campaigns to create pipelines, enhance customer engagement, and optimize marketing performance, focusing on ABM, digital marketing, and marketing automation.

Lead SVOD product marketing strategy and execution across DIRECTV platforms. Own multi-million-dollar revenue, manage partner relationships, lead and develop a SVOD marketing team, and collaborate with Product, Finance, Analytics, and Content to drive acquisition, retention, and churn reduction through data-driven campaigns and executive communication.

Lead product marketing, GTM strategy, enablement, and design for an AI-powered B2B SaaS portfolio. Own positioning, launches, pricing, buyer and competitor insight, enablement programs and content, cross-functional GTM planning, and drive AI adoption and measurement across product marketing and GTM teams.

Lead product marketing strategy for Picus’s cybersecurity platform, including positioning, messaging, competitive intelligence, analyst relations, sales enablement, ICP and persona development, and product launch execution. Partner with Product Management, Sales, Technical Marketing, Growth Marketing, and company leadership to strengthen market presence, communicate technical value, support roadmap alignment, and drive global adoption.

Leads product marketing strategy for Picus’s cybersecurity platform, including positioning, messaging, competitive intelligence, analyst relations, ICP and persona development, sales enablement, and product launch execution. Partners with Product Management, Sales, Technical Marketing, Growth Marketing, and company leadership to communicate complex cybersecurity capabilities, strengthen market presence, influence go-to-market strategy, and drive adoption globally.

Support GTM readiness and product launches by translating market and customer insights into positioning, messaging, enablement assets, and sales tools. Partner with Product, Sales, and Marketing to inform roadmap priorities, maintain messaging across channels, drive sales enablement, and execute industry visibility and event activities for assigned products.

Lead audience growth and attendee experience for Masters of Scale Summit and other events. Own marketing strategy, campaign execution, HubSpot operations, registration systems, partner outreach, attendee communications, and reporting to drive registration and optimize conversion.

Leads Viral Nation’s content marketing strategy and execution as a demand-generation engine. Owns editorial planning, content-to-conversion pathways, distribution, brand governance, attribution, KPI reporting, and optimization across B2B and B2C audiences. Manages content employees and freelance resources, partners with sales and marketing teams, and uses data, testing, and AI-assisted workflows to generate qualified leads, influence pipeline, and improve content ROI.

The Senior Growth Marketer will lead Brisk's growth strategy, experimenting with creative ideas and building scalable marketing systems to drive teacher engagement and product adoption.

Lead marketing strategy and execution for Rejuvime Medical, manage social media and interns, oversee content across digital and traditional channels, plan campaigns and events, track performance and budget, coordinate podcast and community outreach, and ensure consistent brand messaging.

Lead strategy and execution for sales and marketing to drive new client revenue and growth. Build and develop the Sales & Marketing team, own messaging and positioning, run demand generation and pipeline development, optimize marketing spend, monitor competitive landscape, and collaborate cross-functionally to meet revenue, lead generation, and CAC targets.

The Director of Social Media Marketing will lead Starface's social strategy across platforms, manage content, and enhance brand engagement through insights and collaboration.

Lead marketing strategy and execution for the RSMeans business and contractor customer lifecycle. Develop audience strategies, messaging, content, campaigns, and integrated programs that drive acquisition, adoption, engagement, retention, revenue growth, and customer value. Partner with Product, Sales, and Customer Success, monitor business performance, lead contractor outreach, and manage a direct report.

Lead and develop a team supporting advisor marketing programs, platform adoption, documentation, and process improvements. Own SOPs, playbooks, vendor/platform relationships, training, and AI-enabled workflow innovation. Drive operational consistency, measure performance, and partner cross-functionally to scale resources and improve advisor marketing effectiveness.

Lead product marketing strategy to define ICPs, positioning, messaging, value frameworks, competitive narrative, and lifecycle storytelling. Partner cross-functionally to inform roadmap, pricing, packaging, launches, and value realization across Product, Sales, Marketing, and Customer Success.

Lead Oyster’s company-wide editorial and category narrative across marketing, executives, product, people, legal, and customer-facing teams. Build AI-first systems for research, brand voice, fact-checking, source verification, repurposing, evaluation, and governance. Direct thought leadership, executive publishing, original employment research, and multimedia activation. Connect content decisions to growth, trust, influence, and pipeline while mobilizing stakeholders, freelancers, agencies, and experts without formal authority.

Lead content strategy and execution to drive demand and pipeline. Build and mentor a content team, implement SEO and attribution frameworks, run tests, and optimize distribution across owned, paid, and earned channels to convert content into measurable MQLs/SQLs and pipeline.