Senior Copywriter

You are a conceptual creative who understands that great brand work begins with a great idea and is brought to life through exceptional craft. You excel at turning business objectives, customer insights, and brand strategy into integrated campaign concepts that work across every channel and touchpoint. You are equally comfortable shaping a creative brief alongside Strategy as you are writing a manifesto, a film script, or a single line that defines a campaign.

You are an uncommon combination of big-picture thinker and meticulous writer. You approach every project with 360-degree campaign thinking, building ideas that are flexible enough to live across film, social, digital, out-of-home, web, and live experiences, and focused enough to remain clear and recognizable in each one. Copy is your craft, and you hold it to a high standard.

As Senior Copywriter, you will contribute to anything and everything that represents the Justworks brand. Projects range from brand campaigns and product films to conceptual website copy and fully realized brand experiences. You will lead projects from strategy through final copy, and you will collaborate closely with filmmakers, strategists, designers, animators, and producers to bring your creative vision to life.

Campaign Concepting & Creative Leadership

• Develop original, integrated campaign concepts that translate brand strategy into distinctive, memorable creative work.
• Lead projects from initial brief through concept development, production, and launch, maintaining the integrity of the idea throughout.
• Create campaign lines, headline systems, and creative platforms that teams across Marketing can build from.
• Present and defend creative work to senior stakeholders, articulating the strategic rationale behind each idea.
  

Strategy & Creative Development

• Partner with Brand Strategy to sharpen insights, define audiences, and shape creative briefs.
• Explore and develop multiple creative territories, and recommend the strongest direction based on strategy and business objectives.
• Translate Justworks' positioning and brand narrative into creative work that resonates with small and medium-sized business owners.
  

Copywriting Across Channels

• Write across a broad range of formats, including manifestos, film and video scripts, voiceover, social, digital, out-of-home, website copy, and experiential.
• Produce both long-form and short-form copy with consistent quality, clarity, and voice.
• Write for the ear as well as the page, ensuring copy performs when read aloud, timed to an edit, or animated on screen.
• Uphold and elevate the Justworks brand voice across every piece of work.
  

Collaboration & Production

• Collaborate with directors, editors, animators, designers, and producers to bring concepts to life across film, motion, and live experiences.
• Write treatments and scripts that inspire production partners and give them a clear creative direction.
• Participate in shoots, edits, and creative reviews to ensure the final work reflects the original idea.
• Partner with Brand Experience, Product Marketing, Growth Marketing, Content, Social, and Communications to extend campaigns across channels.
  

Creative Innovation

• Explore emerging formats, platforms, and technologies that create new opportunities for brand storytelling.
• Use AI tools to expand creative exploration and accelerate ideation, while applying strong editorial judgment to the final work.
• Bring new ideas and perspectives to the creative team, raising the bar for conceptual and written craft.

As a Senior Copywriter, your success is measured by the strength of your ideas, the quality of your craft, and your ability to lead creative work from concept to completion. In this role, your foundational knowledge, skills, abilities, and personal attributes are anchored in the following:

• Conceptual thinking – develops original ideas that are rooted in strategy and built to work across channels
• Craft excellence – writes with precision, clarity, and a distinctive voice across every format
• Integrated campaign thinking – builds ideas that hold together across film, social, digital, web, out-of-home, and experiential
• Project leadership – guides creative work from strategy through production with clarity and accountability
• Collaboration – works closely with creative and production partners, and makes the work stronger through shared vision
• Presentation and influence – presents creative work persuasively and builds confidence with senior stakeholders
• Judgment and resilience – knows when to protect an idea and when to evolve it in response to feedback
• AI fluency – understands how AI tools can support creative exploration, and applies human judgment where it matters most
  

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

• Camaraderie – Day to day you can be seen working together toward a higher purpose. You like to have fun. You're an active listener, treat people respectfully, and have a strong desire to know and help others.
• Openness – Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You're curious, ask open questions, and are receptive to thoughts and feedback from others.
• Grit – You demonstrate grit by having the courage to commit and persevere. You're committed and earnest and dive in to get the job done with a positive attitude.
• Integrity – Simply put, do what you say and say what you'll do. You're honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
• Simplicity – Be like Einstein: "Everything should be made as simple as possible, but no simpler."

• 7–10 years of copywriting experience at an agency or in-house creative team
• A portfolio of integrated, multi-channel campaigns, with clear examples of ideas you originated
• Demonstrated range across brand campaigns, product storytelling, website copy, and experiential work
• Experience leading projects through strategy and creative development, not solely execution
• Film and motion experience, including close collaboration with directors, editors, and animators from script to final cut
• Exceptional long-form and short-form writing skills, with a strong ear for cadence and voice
• Strong presentation skills and the ability to sell in and steward creative work through stakeholder review
• Experience working with external production companies, agencies, and creative partners
• Comfort with ambiguity and evolving priorities in a fast-moving, high-growth environment
• Familiarity with AI tools in the creative process, or a strong learning orientation
• Experience in B2B or SMB-facing brands is a plus

The base wage range for this position based in our New York City Office is targeted at $131,000.00 to $169,000.00 per year.

#Hybrid #LI-DW1