Senior Strategic Communications Manager

Posted 39 Minutes Ago
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New York, NY, USA
Hybrid
131K-169K Annually
Senior level
HR Tech • Payments • Professional Services • Software
Our mission is to help entrepreneurs and businesses grow with confidence.
The Role
Leads PR, media relations, and executive thought leadership initiatives. Secures traditional and emerging media placements, develops communications strategies, creates press materials, supports executive events and social content, manages PR agencies and media tools, and reports on communications impact. Partners cross-functionally to create newsworthy ideas, strengthen brand narratives, and support product launches and major company moments.
Summary Generated by Built In
Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

The Role

Justworks is seeking a Senior Strategic Communications Manager to drive PR and executive thought leadership initiatives. 


In this role, you’ll develop the PR/media relations and executive thought leadership strategies with the Senior Manager, Strategic Communications. You’ll also help manage day-to-day management of Justworks’ PR agency, develop press-ready materials, and pitch reporters, podcast hosts, and Substack writers to push Justworks’ narrative forward in the media, at events, and on executive social channels. You’ll support executives across Tech, Benefits, Payments, HR/People, Global Solutions, and AI with speaking engagements, social media, and press opportunities. 


We’re seeking a collaborative, creative, confident leader who is comfortable with ambiguity, leans into clarity, moves with velocity, and is eager to influence our brand’s external perception. 


What You’ll Do

  • Secure Media Placements in Traditional & New Media: Both in partnership with our PR agency and pitching your contacts, you will be responsible for building brand awareness across print, online, podcast, Substack, broadcast media. Build press briefers, support media training for executives, and staff interviews/press events.
  • Partner on PR/Thought Leadership Strategy: Work with the Senior Manager, Strat Comms to develop creative comms plans to launch new products, amplify major tentpole moments, and create cultural moments rooted in actionable insights to secure top-tier placements that support AEO and carry our key messages..

Help Develop Big Ideas that Create News: Partner across Comms, Product, PMM, research & insights, Sales, Creative & Design, and Brand to ensure a PR/thought leadership lens is always placed on initiatives, and to present bold ideas that cut through the noise of the current media landscape. Support Executive Thought Leadership at Events: Identify opportunities, pitch abstracts/topics, develop talk tracks, and staff (when necessary) to help expand Justworks’ thought leadership bench and build consistent messaging pull-through among our executive team. Help Manage Executive Thought Leadership via Social: Develop content for ~5 Justworks executives to help ensure a sustainable and compelling content cadence to support executive thought leadership at events and in the media. Oversee PR/Media Relations Tools: Act as the point of contact for MuckRack and Meltwater to manage media lists, coverage reports, competitor insights. Own PR/Media Relations/Thought Leadership Reporting: Develop bi-weekly and quarterly reports that connect back to Strat Comms, Marketing, and company-wide goals, demonstrating Strat Comms’ impact. 

Qualifications 

  • 5+ years of experience leading PR/media relations and thought leadership experience in B2B SaaS, including 2+ years of working in-house/brand-side with executive teams.
  • Proven ownership of PR/media relations results, including top tier placements and strong contacts across traditional and new media. 
  • Strong business acumen and ability to understand how PR/media relations/thought leadership work connects to the company’s goals. 
  • Extremely good judgement, with the ability to hold multiple perspectives, assess risk, and provide counsel to executives. 
  • Cross-functional leadership skills, and the proven ability to build relationships across the organization to get projects across the finish line, support relevant initiatives, and mine for relevant stories to tell.
  • Comfortable with experimentation and willing to think outside the box to get the best results.
  • Excellent verbal and written communication, including the ability to turn complex topics into clear narratives, attention to detail, and appreciation for the Oxford comma.
  • Solution-oriented. Takes ownership of problems from diagnosis through resolution.

The base wage range for this position based in our New York City Office is targeted at $131,000.00 - $169,000.00 per year.

#Hybrid #LI-DW1

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location.  Salary ranges for positions based in other locations may differ based on the cost of labor in that location. 

For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks. 

Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at [email protected]. Your comfort and success matter to us, and we're here to ensure an inclusive experience.

Our DEIB Report 

Skills Required

  • 5+ years of experience leading PR, media relations, and thought leadership in B2B SaaS
  • 2+ years of in-house or brand-side experience working with executive teams
  • Proven ownership of PR and media relations results, including top-tier placements
  • Strong contacts across traditional and new media
  • Strong business acumen and understanding of how communications work supports company goals
  • Excellent judgment, risk assessment, and ability to counsel executives
  • Cross-functional leadership and relationship-building skills
  • Ability to experiment and develop creative communications approaches
  • Excellent verbal and written communication skills
  • Ability to turn complex topics into clear narratives with strong attention to detail
  • Solution-oriented approach and ownership from diagnosis through resolution

What the Team is Saying

Maya Saeed
Diego Baston
Julia D’Amico
Tricia Russo
Kathy Bui
  Mariana Palacios
Olivia Persons
Olivia Persons
Deekshita "DK" Amaravadi
  Jen Fox

Justworks Compensation & Benefits Highlights

  • Healthcare Strength — Health insurance is described as comprehensive, with medical, dental, and vision options from national and regional carriers and, in some cases, fully paid or affordable plans. Certain offerings extend to mental health services, primary care access, and health advocacy, though deductibles vary by plan.
  • Leave & Time Off Breadth — Paid time off and parental leave stand out, with flexible or unlimited PTO and a published 16 weeks of paid parental leave. While PTO usage can depend on team norms, the formal time-off policies are broad.
  • Wellbeing & Lifestyle Benefits — Wellbeing resources are wide-ranging, including Talkspace mental-health services, One Medical, fitness perks, and fertility or family-building support. Supplemental protections like life and disability insurance and HSA/FSA options are available on select plans.

Justworks Insights

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The Company
HQ: New York, NY
1,165 Employees
Year Founded: 2012

What We Do

Justworks is a cloud-based software platform that takes the busyness out of growing a business and alleviates the unknown. We've combined a simple platform and exceptional 24/7 customer service to help entrepreneurs and businesses grow with confidence by giving them access to corporate-level benefits, automated payroll, HR tools, and compliance support— all in one place.

Why Work With Us

We're building a world in which starting, running, and joining a growing business is an accessible option for all. If you want to work in an entrepreneurial environment, build something meaningful, and have fun while doing it, join us.

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Justworks Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Hybrid roles are based in NYC, Mexico City, London, Tampa, or Toronto, and some roles are fully remote.

Typical time on-site: 2 days a week
Company Office Image
HQNew York, NY
MX
London, GB
Company Office Image
Tampa, FL
Toronto, Ontario
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