Job Summary
The International Growth Marketing Manager will lead paid advertising strategy and execution across priority international markets. This role will develop localized campaigns that increase awareness, account engagement, qualified leads, and pipeline.
The role will also support international ABM programs and partner closely with the Global SEO Manager to prioritize international SEO opportunities and coordinate localized execution.
Duties and Responsibilities
- Own international paid advertising strategy, planning, execution, and optimization.
- Develop regional media plans, including market prioritization, audience targeting, channel mix, budget allocation, and campaign sequencing.
- Manage paid search, paid social, display, retargeting, and programmatic.
- Localize campaign messaging, creative, landing pages, and audience strategies for international markets.
- Support international ABM strategy by helping prioritize target accounts, industries, audiences, and markets.
- Partner with the Global SEO Manager to identify international SEO priorities and support localized execution across campaigns, content, and landing pages.
- Manage international advertising budgets and provide spend recommendations based on performance and opportunity.
- Monitor campaign performance, including engagement, conversion, cost per lead, pipeline, and ROI.
- Provide international reporting, insights, and recommendations to improve campaign effectiveness and pipeline contribution.
- Partner with Marketing Operations to ensure accurate tracking, attribution, lead routing, and reporting.
- Manage external agencies and media partners supporting international programs.
- Other duties as assigned and required.
Required Qualifications
- 5+ years of experience in paid media, demand generation, growth marketing, or international marketing.
- Experience managing paid advertising across multiple international markets.
- Strong knowledge of Google Ads, LinkedIn, programmatic, retargeting, and account-based advertising.
- Experience with ABM, audience targeting, campaign localization, and budget optimization.
- Strong analytical skills and experience connecting advertising performance to pipeline and revenue.
- Experience in B2B technology, SaaS, cybersecurity, or healthcare technology preferred.
- Familiarity with Demandbase, Salesforce, marketing automation, SEO, and advertising analytics platforms is a plus.
At Imprivata, we have a top-notch work environment, developmental opportunities, a competitive total rewards package, and the desire to have fun. If you have the skills and qualifications as we have described above, we want to hear from you!
Imprivata provides equal employment opportunities, regardless of race, religion, age, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
#LI-Hybrid #LI-LI-1
Skills Required
- 5+ years of experience in paid media, demand generation, growth marketing, or international marketing
- Experience managing paid advertising across multiple international markets
- Strong knowledge of Google Ads, LinkedIn, programmatic, retargeting, and account-based advertising
- Experience with ABM, audience targeting, campaign localization, and budget optimization
- Strong analytical skills and experience connecting advertising performance to pipeline and revenue
- Experience in B2B technology, SaaS, cybersecurity, or healthcare technology
- Familiarity with Demandbase, Salesforce, marketing automation, SEO, and advertising analytics platforms
What the Team is Saying
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Imprivata Compensation & Benefits Highlights
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Healthcare Strength — Medical coverage includes company funding of half the deductible via HSA/HRA alongside medical, dental, and vision options; feedback suggests healthcare is one of the stronger aspects of the package.
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Leave & Time Off Breadth — A flexible time-off policy is promoted rather than a fixed vacation bank, and feedback suggests this flexibility supports work-life balance in many teams.
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Parental & Family Support — Paid parental leave and caregiver resources via Care.com, plus dependent and domestic-partner coverage, indicate a family-oriented set of benefits that goes beyond basic insurance.
Imprivata Insights
What We Do
For more than two decades, Imprivata has been redefining how life- and mission-critical industries secure and manage digital identities. We empower healthcare and enterprise organizations to enable fast, compliant, and secure access to technology—allowing clinicians and staff to stay focused on what matters most: patient care and operational excellence. Our digital identity platform is purpose-built for complex environments where every second counts and security can never take a back seat. From authentication and access management to device, application, and identity governance, Imprivata provides a unified approach that balances usability with protection. Trusted by the world’s leading healthcare systems and enterprises in over 45 countries, we deliver solutions that improve efficiency, safeguard data, and drive digital transformation. At Imprivata, our commitment goes beyond technology—we partner closely with our customers to ensure their success, every step of the way.
Why Work With Us
At Imprivata, every voice matters. We’re a global team driven by innovation, compassion, and collaboration. Together, we live our values—Raise the Bar, Own the Outcome, Stay Nimble, and Win Together—while making a real impact on healthcare, technology, and the communities we serve.
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Imprivata Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Imprivata offers a flexible hybrid work model with three in-office days and two remote. Collaboration is key, and schedules are coordinated with managers to balance flexibility and connection.
