Job Summary
Imprivata’s Digital Marketing Manager, International is responsible for developing, executing, and optimizing digital marketing strategies that grow international awareness, engagement, and pipeline. This role will improve Imprivata’s discoverability and performance across traditional search, answer engines, and generative AI experiences through SEO, AEO, GEO, paid media, website optimization, content distribution, and marketing analytics. Reporting to the Senior Director, International Marketing, this role will partner closely with colleagues in revenue marketing, North America digital marketing, web, social media, content, marketing operations, product marketing and agency partners to deliver measurable programs that support Imprivata’s international growth objectives.
Duties and Responsibilities
- Develop and optimize international digital marketing strategies across SEO, paid search, paid social, display, retargeting, content syndication, web, and emerging digital channels to drive demand and pipeline growth.
- Lead global SEO, AEO, and GEO initiatives to improve visibility across traditional search, AI-powered search experiences, answer engines, and generative discovery platforms.
- Partner with regional marketing teams to execute localized campaigns, landing pages, keyword strategies, messaging, and conversion paths aligned to market needs.
- Manage international paid media planning, budget allocation, execution, optimization, and performance reporting against pipeline and business objectives.
- Serve as the primary contact for digital marketing agencies and vendors, providing strategic direction, budget oversight, and KPI management.
- Conduct technical, on-page, off-page, and content audits while implementing SEO, AEO, and GEO best practices to improve site health, rankings, authority, and conversions.
- Leverage analytics, marketing technology, and reporting platforms to monitor performance, identify opportunities, and drive continuous optimization.
- Collaborate with Marketing Operations, Content Marketing, and Product Marketing to ensure accurate tracking, attribution, lead management, and alignment with buyer journeys and regional priorities.
- Analyze and communicate campaign performance, insights, risks, and recommendations while staying current on digital marketing trends, search algorithm changes, AI search behavior, privacy regulations, and UX/CRO best practices.
- Other duties as assigned and required.
Required Qualifications
- Bachelor’s degree in marketing, communications, business, computer science, or a related discipline; equivalent experience may be considered.
- 5+ years of digital marketing experience in a B2B corporate or agency environment, with demonstrated experience supporting international or multi-region campaigns. Experience in France, Germany, Australia and the UK a definite plus.
- Proven experience developing and executing SEO, AEO, and GEO strategies, including technical SEO, content optimization, structured data, keyword research, and performance measurement.
- Hands-on experience managing multi-channel paid digital campaigns across search, social, display, retargeting, programmatic advertising, and content syndication platforms.
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights, optimization strategies, and measurable business results.
- Proficiency with digital marketing, analytics, and reporting platforms, including Google Analytics, Google Search Console, Salesforce, marketing automation tools, and enterprise SEO platforms.
- Experience working within CMS environments and managing website content, landing pages, conversion paths, and user experience optimization.
- Demonstrated success managing agency partners, budgets, project timelines, campaign execution, and stakeholder expectations.
- Strong understanding of campaign tracking, attribution, lead management processes, and marketing performance reporting, with excellent communication skills for both technical and non-technical audiences.
- Ability to manage multiple priorities in a fast-paced environment; experience in B2B technology, SaaS, cybersecurity, healthcare technology, or identity management preferred. Digital marketing certifications and additional language proficiency (German or French) are a plus.
At Imprivata, we have a top-notch work environment, developmental opportunities, a competitive total rewards package, and the desire to have fun. If you have the skills and qualifications as we have described above, we want to hear from you!
Imprivata provides equal employment opportunities, regardless of race, religion, age, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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Skills Required
- Bachelor's degree in marketing, communications, business, computer science, or related discipline (or equivalent experience)
- 5+ years of digital marketing experience in B2B corporate or agency environments supporting international or multi-region campaigns
- Proven experience developing and executing SEO, AEO, and GEO strategies including technical SEO, content optimization, structured data, and keyword research
- Hands-on experience managing multi-channel paid digital campaigns across search, social, display, retargeting, programmatic advertising, and content syndication
- Proficiency with digital marketing, analytics, and reporting platforms (Google Analytics, Google Search Console, Salesforce, marketing automation tools, enterprise SEO platforms)
- Experience working within CMS environments and managing website content, landing pages, and conversion paths
- Strong analytical and problem-solving skills with ability to translate data into actionable insights and optimizations
- Demonstrated success managing agency partners, budgets, project timelines, campaign execution, and stakeholder expectations
- Strong understanding of campaign tracking, attribution, lead management processes, and marketing performance reporting
- Experience in B2B technology, SaaS, cybersecurity, healthcare technology, or identity management
- Digital marketing certifications
- Additional language proficiency (German or French)
What the Team is Saying
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Imprivata Compensation & Benefits Highlights
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Healthcare Strength — Health coverage includes employer funding of half of the medical plan deductible via HSA or HRA, plus dental, vision, an EAP, and wellness reimbursements. Disability, life insurance, and optional pet insurance broaden the medical and wellness safety net.
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Parental & Family Support — Fully paid parental leave for birthing parents is paired with paid bonding leave for adoptive, foster, and non‑birthing parents. A Care.com membership and coverage for domestic partners and dependents extend everyday family support.
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Leave & Time Off Breadth — A flexible time‑off policy with no fixed vacation bank supports taking time away as needed. Paid holidays and broader PTO practices emphasize flexibility over strict accruals.
Imprivata Insights
What We Do
For more than two decades, Imprivata has been redefining how life- and mission-critical industries secure and manage digital identities. We empower healthcare and enterprise organizations to enable fast, compliant, and secure access to technology—allowing clinicians and staff to stay focused on what matters most: patient care and operational excellence. Our digital identity platform is purpose-built for complex environments where every second counts and security can never take a back seat. From authentication and access management to device, application, and identity governance, Imprivata provides a unified approach that balances usability with protection. Trusted by the world’s leading healthcare systems and enterprises in over 45 countries, we deliver solutions that improve efficiency, safeguard data, and drive digital transformation. At Imprivata, our commitment goes beyond technology—we partner closely with our customers to ensure their success, every step of the way.
Why Work With Us
At Imprivata, every voice matters. We’re a global team driven by innovation, compassion, and collaboration. Together, we live our values—Raise the Bar, Own the Outcome, Stay Nimble, and Win Together—while making a real impact on healthcare, technology, and the communities we serve.
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Imprivata Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Imprivata offers a flexible hybrid work model with three in-office days and two remote. Collaboration is key, and schedules are coordinated with managers to balance flexibility and connection.
