Jobs at Upway

Analyze and improve operational workflows, identify data-driven optimization opportunities, design processes and dashboards, maintain data quality, and manage and train warehouse technicians. Collaborate with Tech, Finance, and Marketing teams to support operational efficiency, customer experience, and company growth.

Run on-site full production days (4–5/month) to film, capture multi-angle coverage, and edit long-form (5–15 min) YouTube episodes and repurposed shorts. Collaborate with host and marketing to structure episodes, direct on set, optimize pacing and retention, and develop channel formats and visual consistency.

Own Upway’s leasing strategy and commercial performance across Germany, Austria, and Switzerland. Build and manage strategic enterprise partnerships, negotiate complex agreements, optimize purchasing, sell-through, and profitability, and improve leasing processes spanning invoicing, data, logistics, and warehousing. Identify AI and automation opportunities to increase operational efficiency and scalability while maintaining high standards for quality, service, and execution.

Lead and grow the Stuttgart e-bike workshop: manage and train mechanics, oversee inspection, repair and quality control across many e-bike models, prepare bikes for delivery, improve repair processes and workshop operations, and contribute hardware/software expertise.

Lead end-to-end product design across supply, operations, and e-commerce. Run user research, produce production-ready pixel-perfect designs, evolve cross-product design systems, prototype rapidly (including using AI), collaborate with PMs and engineers, and shape long-term product vision.

Own the full partner lifecycle for the Pacific Northwest: prospect, close, onboard, and manage retail, OEM, and independent shop partnerships to source and negotiate second‑hand e-bike inventory. Drive high-volume outbound outreach, represent the brand in-market, travel to meet partners, collaborate with ops/marketing/product, and deliver against aggressive regional revenue and sourcing targets.

Manage end-to-end customer receipts and supplier invoices across multi-entity ledgers, review bank payments, reconcile fixed assets and inventory, ensure compliance with local GAAP and group rules, prepare VAT and other tax returns, and document financial processes to support international scaling.

Own B2B sourcing and sales in Germany: build and scale partnerships with retailers, leasing companies, manufacturers; purchase excess stock and trade-ins; negotiate favorable purchasing terms; optimize procurement processes and regional playbooks. Frequent travel to strengthen partner relationships and ensure consistent product quality.

Lead and scale a large e-bike workshop (>100 mechanics), manage inspection, repair and quality-control processes for diverse e-bike models, hire and develop mechanics, optimize workshop workflows, and ensure bikes are delivery-ready with high technical and visual standards.

Lead end-to-end performance marketing for Europe: build strategy across SEA, paid social and affiliates; launch and optimize campaigns (bids, keywords, creatives, landing pages); implement tracking and attribution; build dashboards; and allocate multi-million euro budgets to maximize customer acquisition and revenue.

Own and optimize warehouse operations for refurbishing and delivering e-bikes: lead mechanics and associates, design processes, manage suppliers, build dashboards, analyze data to improve customer experience and financial efficiency, and support fast-paced expansion.

Lead and grow a large e-bike workshop team (>100 mechanics). Oversee inspection, repair, quality control, and preparation of diverse e-bike types. Improve workshop processes, manage operational delivery, and provide hands-on technical leadership in bicycle and e-bike hardware/software.

Lead and own operations for Upway's Stuttgart UpCenter: manage managers, associates and mechanics; set targets and P&L; design processes, dashboards and tools; analyze data to optimize flow and financial efficiency while supporting rapid growth.

Build and run the treasury and financing function: forecast cash needs, manage banking relationships, define financing strategy, optimize multi-currency cash reserves, and support founders on finance projects.

Create high-quality, human-written SEO content about e-bikes, producing consistent long-form articles (guides, comparisons, lifestyle) that match search intent, educate readers, and drive conversions. Collaborate with the SEO and marketing team to set priorities, align structure and messaging, and continuously improve content performance. No AI-generated articles; authentic bike expertise and engaging storytelling required.

Produce short-form, conversion-driven UGC (TikTok/Reels/paid ads) on-site at Upway UpCenters in NY or LA. Create consistent weekly videos that turn real customer scenarios into simple, compelling content to drive e-bike sellers, iterate on hooks and messaging based on performance.

Lead and scale Upways People function as a leadership team member: build pragmatic HR foundations, own end-to-end talent acquisition, manage employee relations and compliance (France/multi-country), enable managers, deploy HR systems, and drive people analytics and operational processes to support fast growth and international expansion.

Freelance SEO content writer producing human-written long-form articles (guides, comparisons, lifestyle) about e-bike culture. Collaborate with SEO and marketing to craft search-intent driven, conversion-focused content with strong storytelling and editorial quality. Must be a US-based bike enthusiast.

Lead and build a B2B sourcing team to secure high-quality second‑hand e-bikes from professional partners across France and Southern Europe. Define sourcing strategy, manage partner portfolios and KPIs, deploy partner services, and design scalable sales processes and CRM workflows. Coach the team, drive performance, and travel extensively to support field operations and partner relationships.

Own US growth performance across paid media, SEO, and analytics. Manage end-to-end paid search/social campaigns, testing, budgeting, attribution (GA4/GTM), dashboards, and SEO/content experiments to drive profitable customer acquisition.