Jobs at Upway

Lead the six-person Ops and Demand engineering team, overseeing hiring, coaching, planning, delivery quality, and career development. Partner with Product Managers, operations leaders, platform engineers, and staff engineers to prioritize and deliver tools for logistics, inventory, customer service, reconditioning, and Shopify commerce. Contribute to engineering strategy, architecture, organizational design, budgeting, and future team growth while maintaining sufficient technical depth to review designs and guide decisions.

Owns Upway’s full US marketing strategy and growth across brand, demand and supply generation, CRM, partnerships, content, SEO, social, influencers, events, and local activations. The role manages a 7-figure budget, leads the local marketing team, optimizes acquisition and ROI, develops the US brand, establishes performance KPIs, and collaborates with global, product, technology, and leadership teams.

Own Upway’s US organic social channels, CRM content, SEO/GEO initiatives, and website content. Create, publish, and optimize platform-specific content across social, video, email, SMS, blogs, and web pages. Monitor trends, collaborate with creators and cross-functional teams, support marketing campaigns, and build scalable content processes that improve engagement, brand growth, and business performance.

Owns people operations and office management for the DACH organization, including German payroll coordination, employment contracts, onboarding and offboarding, HR compliance, employee records, office services, suppliers, events, budgets, and process improvements. Acts as a key contact for Berlin office and warehouse staff while partnering with leadership and external providers.

Support Upway’s launch and growth in Denmark by driving website traffic, building brand awareness in Danish e-bike culture, developing local partnerships, and sharing customer insights with the broader marketing team. The role offers significant ownership in a new market and requires creativity, independence, Danish and English fluency, and interest in marketing, sustainability, or urban mobility.

Lead DACH strategy and planning, partnering with the General Manager on priorities, targets, market insights, and growth initiatives. Support commercial and marketing decisions across campaigns, deals, and channel mix; own category management strategies; and manage cross-functional projects spanning Commercial, Operations, and Marketing. Translate data analysis into actionable pricing, category, and operational decisions that improve revenue and profitability.

Own a major Dutch bicycle region by acquiring, onboarding, and managing independent retailers and regional chains. Drive daily adoption of Upway’s trade-in solution, purchase excess stock and demo bikes, negotiate favorable terms, and build long-term partner relationships. Support deployment of additional services such as pickup, dropoff, maintenance, and B2B sales. The role requires extensive regional travel, strong sales and negotiation skills, analytical territory planning, native Dutch, professional English, and enthusiasm for e-bikes.

Supports daily inbound, workshop, and shipping operations at an eBike refurbishment center. Responsibilities include maintaining dashboards, analyzing operational KPIs, identifying process improvements, coordinating with logistics partners and European sites, and assisting with shift planning, material orders, and team meetings. The intern owns improvement projects involving workflows, floor space, spare parts, and cross-site operations.

Manage spare-parts inventory for e-bike repairs by recording stock movements, conducting inventories, supplying parts to mechanics, placing orders, contacting suppliers, and tracking deliveries. The role also supports additional operational projects and requires strong organization, teamwork, German and English fluency, bicycle knowledge, and on-site availability in Düsseldorf.

Own a Dutch bicycle region by acquiring, negotiating with, onboarding, and activating independent bike shops and regional chains. Manage partner relationships, drive daily use of Upway’s trade-in platform, purchase excess stock, and help deploy additional services such as pickup, drop-off, maintenance, and B2B sales. The role requires extensive regional travel, strong hunting and negotiation abilities, analytical route planning, native Dutch, professional English, and enthusiasm for bicycles.

Analyze and improve operational workflows, identify data-driven optimization opportunities, design processes and dashboards, maintain data quality, and manage and train warehouse technicians. Collaborate with Tech, Finance, and Marketing teams to support operational efficiency, customer experience, and company growth.

Run on-site full production days (4–5/month) to film, capture multi-angle coverage, and edit long-form (5–15 min) YouTube episodes and repurposed shorts. Collaborate with host and marketing to structure episodes, direct on set, optimize pacing and retention, and develop channel formats and visual consistency.

Own Upway’s leasing strategy and commercial performance across Germany, Austria, and Switzerland. Build and manage strategic enterprise partnerships, negotiate complex agreements, optimize purchasing, sell-through, and profitability, and improve leasing processes spanning invoicing, data, logistics, and warehousing. Identify AI and automation opportunities to increase operational efficiency and scalability while maintaining high standards for quality, service, and execution.

Lead end-to-end product design across supply, operations, and e-commerce. Run user research, produce production-ready pixel-perfect designs, evolve cross-product design systems, prototype rapidly (including using AI), collaborate with PMs and engineers, and shape long-term product vision.

Own B2B sourcing and sales in Germany: build and scale partnerships with retailers, leasing companies, manufacturers; purchase excess stock and trade-ins; negotiate favorable purchasing terms; optimize procurement processes and regional playbooks. Frequent travel to strengthen partner relationships and ensure consistent product quality.

Lead end-to-end performance marketing for Europe: build strategy across SEA, paid social and affiliates; launch and optimize campaigns (bids, keywords, creatives, landing pages); implement tracking and attribution; build dashboards; and allocate multi-million euro budgets to maximize customer acquisition and revenue.

Own and optimize warehouse operations for refurbishing and delivering e-bikes: lead mechanics and associates, design processes, manage suppliers, build dashboards, analyze data to improve customer experience and financial efficiency, and support fast-paced expansion.

Lead and own operations for Upway's Stuttgart UpCenter: manage managers, associates and mechanics; set targets and P&L; design processes, dashboards and tools; analyze data to optimize flow and financial efficiency while supporting rapid growth.

Build and run the treasury and financing function: forecast cash needs, manage banking relationships, define financing strategy, optimize multi-currency cash reserves, and support founders on finance projects.

Create high-quality, human-written SEO content about e-bikes, producing consistent long-form articles (guides, comparisons, lifestyle) that match search intent, educate readers, and drive conversions. Collaborate with the SEO and marketing team to set priorities, align structure and messaging, and continuously improve content performance. No AI-generated articles; authentic bike expertise and engaging storytelling required.