The Role
Own a Dutch bicycle region by acquiring, negotiating with, onboarding, and activating independent bike shops and regional chains. Manage partner relationships, drive daily use of Upway’s trade-in platform, purchase excess stock, and help deploy additional services such as pickup, drop-off, maintenance, and B2B sales. The role requires extensive regional travel, strong hunting and negotiation abilities, analytical route planning, native Dutch, professional English, and enthusiasm for bicycles.
Summary Generated by Built In
Upway is growing rapidly in the Netherlands and we are looking for an SMB Partnerships Manager to join the B2B team and scale our retailer network across the Netherlands. Your mission is central to Upway’s growth: winning new retail partners, activating them successfully, and driving continuous usage of our trade-in solution as a daily sales tool.
You will work closely with independent bike shops and regional chains, becoming their trusted partner for all sourcing topics. You are responsible for turning signed partners into active partners and for securing high-quality e-bikes at the best conditions through trade-ins, demo bikes, and excess stock.
Your missions:
- Regional Ownership: Take full responsibility for a major bicycle region in your area, managing all business relationships end-to-end.
- Hunt, Close and Onboard New Retail Partners: Identify, prospect and onboard independent bike shops and regional chains in your territory. Your goal is to turn cold prospects into active partners who use Upway’s trade-in tool daily.
- Stock Purchasing: Identify and purchase excess stock from partners to expand our product offering.
- Build Long-Term Trust: The bike industry is built on relationships. You will need to be an available and reliable stakeholder, and just as comfortable talking technical specs with a mechanic as you are negotiating contracts with a business owner.
- Negotiations: Secure the most favorable purchasing conditions for Upway through effective and strategic negotiations.
- Deploy Additional Services: Leverage your network of existing trusted partners to support the deployment of new services as we turn the trade-in platform into a fully-fledged B2B ecosystem (including pickup, dropoff, maintenance, B2B sales…)
What you will need:
- Experience: 2-5 years in B2B Sales, Business Development or Purchasing. Experience in the cycling industry is a plus, but we value "Sales DNA" (FMCG, SaaS, Field Sales) above all else.
- Hunter Mindset: You are not afraid to push open doors. You enjoy the thrill of closing a new deal and don't take "no" for an answer easily.
- Road Warrior: You are energized by being in the field. You are willing to travel 60-80% of the time within your region to strengthen partner relationships.
- Analytical Hustle: You use data to prioritize your targets and optimize your routes.
- Negotiation: Proven track record of securing favorable terms through strong negotiation skills.
- A genuine passion for life on two wheels: Our partners are true enthusiasts, and so are we. Your authentic excitement for bikes will be the key to unlocking conversations, building trust, and establishing yourself as a relevant peer in the industry.
- Languages: Native level in Dutch is a must and professional proficiency in English (for internal reporting).
Main responsability
Your missions:
- Regional Ownership: Take full responsibility for a major bicycle region in your area, managing all business relationships end-to-end.
- Hunt, Close and Onboard New Retail Partners: Identify, prospect and onboard independent bike shops and regional chains in your territory. Your goal is to turn cold prospects into active partners who use Upway’s trade-in tool daily.
- Stock Purchasing: Identify and purchase excess stock from partners to expand our product offering.
- Build Long-Term Trust: The bike industry is built on relationships. You will need to be an available and reliable stakeholder, and just as comfortable talking technical specs with a mechanic as you are negotiating contracts with a business owner.
- Negotiations: Secure the most favorable purchasing conditions for Upway through effective and strategic negotiations.
- Deploy Additional Services: Leverage your network of existing trusted partners to support the deployment of new services as we turn the trade-in platform into a fully-fledged B2B ecosystem (including pickup, dropoff, maintenance, B2B sales…)
Skills, knowledge, and expertise
What you will need:
- Experience: 2-5 years in B2B Sales, Business Development or Purchasing. Experience in the cycling industry is a plus, but we value "Sales DNA" (FMCG, SaaS, Field Sales) above all else.
- Hunter Mindset: You are not afraid to push open doors. You enjoy the thrill of closing a new deal and don't take "no" for an answer easily.
- Road Warrior: You are energized by being in the field. You are willing to travel 60-80% of the time within your region to strengthen partner relationships.
- Analytical Hustle: You use data to prioritize your targets and optimize your routes.
- Negotiation: Proven track record of securing favorable terms through strong negotiation skills.
- A genuine passion for life on two wheels: Our partners are true enthusiasts, and so are we. Your authentic excitement for bikes will be the key to unlocking conversations, building trust, and establishing yourself as a relevant peer in the industry.
- Languages: Native level in Dutch and professional proficiency in English (for internal reporting).
Benefits
Upway is an-stage startup supported by renowned investment funds such as Sequoia Capital and Global Founders Capital (Rocket Internet). We have an exceptional team of talented employees who thrive in a fast-paced environment and are committed to the mission of making electromobility accessible to all while having a positive impact on the world. At Upway, we believe every employee should share in our growth journey. That’s why we include stock options as part of your compensation package.
Why Join Upway?
Why Join Upway?
- Impact & Ownership: You are directly contributing to the decarbonization of mobility by giving thousands of e-bikes a second life.
- Autonomy: You are the owner of your territory. We give you the tools, but you build the strategy.
- Growth: Join a Series C scale-up backed by top-tier investors (Sequoia, Exor) during our hyper-growth phase in Europe.
- Competitive Package: Attractive salary plus equity participation.
About
At Upway, we are making electric mobility accessible to everyone. We are looking for high intelligence, high energy and high integrity people to join us on an exciting journey and reshape mobility with us.Our mission is to make e-bikes the norm, redefining how the world moves. As the global leading platform for certified pre-owned and refurbished e-bikes, we proudly serve customers across nine countries, including France, Germany and the US.We are an international company and operate from Paris, Antwerp, Berlin, Dusseldorf, Los Angeles, Amsterdam and New York. In just three years, we achieved a fast paced growth, ambitious expansion and secured $120M+ from leading investors, including Sequoia, Exor Seed, Korelya Capital & GFC.
Skills Required
- 2–5 years of experience in B2B sales, business development, or purchasing
- Experience acquiring, closing, and onboarding business partners
- Strong hunter mindset and proven ability to close new deals
- Willingness to travel 60–80% within the assigned region
- Analytical ability to prioritize targets and optimize routes
- Proven negotiation skills and experience securing favorable terms
- Native-level Dutch
- Professional proficiency in English
- Passion for bicycles and e-bike mobility
- Experience in the cycling industry
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The Company
What We Do
Upway is a leading international marketplace for certified pre-owned electric bikes. Founded in 2021, the company specializes in the refurbishment and resale of e-bikes, aiming to make sustainable electric mobility accessible and affordable. Upway operates an extensive circular mobility network, partnering with retailers and individuals to recondition bikes and provide them with a one-year warranty across multiple countries, including the US and Europe.
