Jobs at CHAGEE

Own CHAGEE USA’s social and creator marketing strategy, content ecosystem, community engagement, and channel performance. Lead editorial planning, creative development, creator relationships, cultural programming, integrated campaigns, agency partners, budgets, and measurement. The role combines strategic leadership with hands-on social content creation and execution across launches, evergreen storytelling, and teahouse experiences.

Oversees accounting operations, financial close, reporting, retail revenue and expense controls, fixed assets, lease accounting, inventory reconciliation, treasury, tax compliance, audits, and internal controls. Partners with regional and group finance teams to improve processes, automate accounting activities, provide financial analysis, and ensure regulatory compliance across multinational operations.

Supports the APAC Legal and Compliance team by managing corporate secretarial activities, board meetings, statutory filings, legal documents, precedents, training materials, calendars, external counsel relationships, legal spending, and general administration. The role requires careful handling of time-critical and sensitive work, strong organization, communication skills, and proficiency with Microsoft Office.

Drives APAC DTC app user growth by owning MAU targets across acquisition, activation, and retention. Develops localized growth strategies, scales successful playbooks across markets, builds metrics dashboards, and optimizes performance through A/B testing and data analysis. Partners with marketing, IT, and operations teams while leading country teams and coordinating across multicultural APAC markets.

Manage APAC corporate secretarial functions, schedule and run board meetings, maintain statutory filings, prepare and review legal documents and templates, liaise with external counsel and service providers, manage legal spend and purchase orders, support drafting and training materials, maintain calendars, and perform general legal administration.

Drive and execute regional culture initiatives by translating values into actionable behaviors, materials, and toolkits. Coordinate rollouts with country teams, create internal content and onboarding materials, collect feedback through surveys/pulses, track progress, and recommend improvements to ensure consistent, scalable culture adoption across markets.

Manage APAC communications and public affairs: draft and localize press materials, coordinate regional PR calendars and media outreach, support launches and events, monitor/report performance, assist issue management and government relations, coordinate stakeholder mapping, and travel to markets as required.

Plan, execute, and optimize in-app cross-market campaigns across APAC. Coordinate with product, design, marketing, BI and local teams, monitor participation/conversion/retention metrics, generate performance reports, gather user feedback, and manage budgets and resources to improve campaign outcomes.

Prepare monthly APAC P&L consolidation, track and analyze regional G&A expenses, explain variances, coordinate with country finance teams and HQ, support budgeting/forecasting, and improve reporting processes.

Perform creative design tasks including concept development, visual assets, layouts, and revisions. Collaborate with stakeholders to meet branding and project requirements and deliver polished design deliverables on schedule.

Serve as strategic marketing partner for assigned APAC markets: advise on campaign planning and execution, monitor and optimise performance, align cross-functional teams, share regional best practices, and prepare consolidated performance reports with recommendations.

Plan and execute in-store and local marketing for store openings and ongoing operations: design menu boards and POS, manage merchandising and budgets, coordinate agencies and landlords, analyze campaign performance, support new product trials and consumer research to inform product development.

Support brand and creative execution by creating and adapting visual assets for digital and offline channels, assisting campaign artwork resizing and localization, preparing in‑store and print‑ready materials, maintaining brand consistency, and collaborating with cross‑functional teams to deliver assets on time.

Lead master franchising strategy and partner selection for new market entry. Structure and negotiate master franchise agreements, conduct market feasibility and financial modeling, define market entry roadmaps with KPIs, coordinate cross-functional launch activities, onboard and enable franchisees, and monitor compliance and performance while advising senior leadership.

Support end-to-end coordination and localization of APAC marketing campaigns: manage timelines and assets, liaise with local and regional teams, track performance with Excel, gather market feedback, contribute ideas, and own small campaign workstreams.

Lead APAC DTC user growth by designing localized acquisition, activation, and retention strategies, scaling successful playbooks across markets, running A/B tests and dashboards, and managing cross-functional and country teams to meet MAU targets.

Design, deliver, and manage onboarding and ongoing training for store employees; create instructional materials and e-learning; facilitate sessions; track LMS completion and training effectiveness; partner with operations, HR, and insights to close skill gaps and ensure compliance with food safety and health standards.

Lead regional operations by developing and implementing operational strategies, managing daily project operations (personnel, budgets, processes), coordinating across departments, driving efficiency improvements, advising on strategic decisions, and monitoring industry trends. Role includes regional travel.

Design and optimize membership tiers, benefits, and point systems for SEA. Drive member acquisition, retention, repurchase, and churn prevention with data-driven strategies, A/B testing, and growth-hacking. Localize for SEA and integrate online membership benefits with offline retail (OMO) to maximize customer lifetime value.

Develop and execute APAC employer branding strategy; create multimedia content and campaigns for social platforms; manage careers page; run employee advocacy and engagement programs; partner with HR/TA/Operations/Marketing; research talent market insights and track campaign ROI.