22 Marketing Companies Helping Brands Dominate Their Industries
While 2020 may be chiefly defined by the pandemic and social unrest, it could be argued the year also played a tremendous part in pushing us further into the digital age. With social-distancing still in place, people have found new ways to connect. Video app TikTok has served as a much-needed, creative distraction for many, while platforms like Zoom have made virtual happy hours possible.
With so many people conducting their lives online, the need for improved social commerce has become greater than ever. According to Forbes, experts predict that social media platforms will become the main channels for online purchases in the future. Because of this, many brands have found new ways to engage with consumers. For example, American Eagle launched a virtual store on Snapchat over the past holiday season, which brought in nearly $2 million in sales.
While the digital realm continues to transform marketing, brands are forced to keep up with ever-evolving trends. With the help of marketing technology, brands now have the chance to improve their online campaigns, take control of social media, and even gain access to actionable insights.
Given the complexity of modern marketing, it takes some serious expertise to thrive in this space. Yet, there are many marketing companies across the country that are up to the challenge. Blending together technology with creativity, these marketing leaders have what it takes to help brands dominate their industries and outshine the competition.
Here’s our pick of 22 of the nation’s top marketing companies you should watch this year.
Marketing Companies You Should Know
- JW Player
- Metric Theory
- Wunderman Thompson
What they offer: JW Player produces intelligent digital video products that allow creators and organizations to connect and engage with audiences at unprecedented levels. Featuring high quality and consistent video streaming capabilities, industry-leading ad support and various engagement products that serve users with the most relevant content from a creator’s library, JW Player offers many possibilities for companies and their audiences alike.
Who they work with: Heart, Viacom, BBC and Eurosport.
What they offer: NextRoll is a marketing tech company on a mission to “accelerate growth for companies, big and small.” Their e-commerce marketing platform, AdRoll, helps direct-to-consumer brands connect, automate, and measure the entire customer journey. Powered by AI, the platform boasts capabilities such as channel contribution analysis, advanced targeting, product recommendations, and consent management.
Who they work with: Freshly, IBM Cloud Video, Digital Guardian, and Adfinitas.
What they offer: Sendoso is dedicated to helping companies more closely engage with their customers and buyers. Their specialties include account-based marketing, field marketing and virtual events, customer experience, and sales development. Sendoso also offers demand generation services to help brands build awareness and engage prospects throughout the funnel.
Who they work with: Terminus, Lacework, ExtraHop, and Snowflake.
What they offer: Khoros delivers customer engagement software designed to help brands improve digital customer experiences. Their AI-powered platform allows companies to connect with customers in their preferred channels, including social media and email, so they can create communities that drive loyalty, increase spend, and amplify their brands. Additionally, Khoros grants companies access to actionable insights, social media campaign management, and brand quality control.
Who they work with: DoorDash, Intel, USPS, and Airbnb.
What they offer: Civis Analytics helps its clients use data to identify, attract, and engage customers, constituents, and citizens. The company’s platform can be used to track brand performance, build person-level predictive analytics, identify new opportunities for growth, and gauge campaign effectiveness. Civis Analytics also helps brands leverage data-driven message testing.
Who they work with: Discovery, Human Rights Campaign, Pampered Chef, and the Lyric Opera of Chicago.
What they offer: DialogTech uses AI to help companies understand how calls with customers impact the customer journey. Their platform allows teams to analyze, attribute, and optimize phone conversations, which ultimately helps companies improve ROI, increase sales conversions, and deliver more personalized customer experiences. DialogTech integrates with a wide range of applications including Yext, Optimizely, and Marketo.
Who they work with: ATI Physical Therapy, Sylvan Learning, Kenshoo, and MMG Fusion.
What they offer: ActiveCampaign’s customer experience automation platform is designed to help growing businesses connect with their customers. Using the company’s software, teams can automate email follow-ups, locate engaged contacts, improve targeting, and map out automations in a single view to make adjustments and gain better results. ActiveCampaign also specializes in email marketing, CRM and sales automation.
Who they work with: Koia, Hipcooks, Floret, and Whole30.
What they offer: Smartly.io is a marketing tech company that enables brands to automate every step of their social advertising. Through their platform, companies can manage campaigns and access reporting across their advertising accounts. Additionally, Smartly.io grants brands access to original creative concepts and transforms their existing assets into branded, short-form content.
Who they work with: Spotify, FanDuel, Uber, and Klook.
What they offer: Braze is on a mission to “forge human connections between brands and consumers.” The company’s platform allows brands to improve campaign optimization, customer lifecycle engagement, cross-channel personalization, and data streaming and management. Braze integrates with a broad range of technologies such as Segment, Fivetran, and AccuWeather.
Who they work with: Canva, Delivery Hero, IBM, and Sephora.
What they offer: EZ Texting’s marketing platform enables businesses to reach and engage with their mobile audiences. Businesses can use their platform to send customers texts containing coupons and vouchers, in-store promotions, event notifications, appointment reminders, emergency alerts, and more. EZ Texting aims to help companies amplify their brands, gain more customers and generate faster response times.
Who they work with: Aeroflow, Axia Home Loans, Domino’s, and Fidelis Freight.
What they offer: Pushnami is dedicated to helping brands send the right message at the right time. Powered by machine learning, the company’s omnichannel subscriber engagement and messaging platform enables businesses to send messages as browser-based and mobile app push notifications and emails. Pushnami also offers automated and customized content creation.
Who they work with: Fluent, Mobile Edge, Wewe Media, and LeatherUp.
What they offer: Metric Theory is a marketing agency that helps brands improve their digital advertising strategies. Their specialties include search engine marketing, shopping feed management, paid social, promotion management, and merchant center monitoring. Metric Theory also offers programmatic advertising, Amazon marketing, video ads, and mobile advertising.
Who they work with: Personal Capital, Carvana, Workday, and FabFitFun.
What they offer: Adswerve leverages data discovery to help brands develop insightful marketing strategies. Their solutions include campaign management and optimization, data governance, audience creation and monetization strategy, and campaign and attribution reporting analyses. Additionally, Adswerve helps companies harness the power of the Google Marketing Platform and Cloud.
Who they work with: Starbucks, GoFundMe, Barkley, and The Vitamin Shoppe.
What they offer: Iterable’s platform enables teams to create, optimize, and measure each interaction across the customer journey. Their growth marketing platform helps brands utilize their data more efficiently, integrate data from anywhere instantly, segment subscribers for targeted campaigns, and build experiences across channels and devices. Leveraging AI, Iterable enables brands to optimize the best times, frequencies, and channels to engage individual customers.
What they offer: Klaviyo offers a platform that helps e-commerce companies accelerate revenue. The company’s platform enables businesses to build e-commerce sign-up and pop-up forms, explore real-time activity feeds, automate customer communications, create highly targeted emails, and more. Klaviyo integrates with a variety of platforms such as BigCommerce and Shopify.
Who they work with: Living Proof, Custom Ink, Heist Studios, and Solo Stove.
What they offer: Wistia’s video marketing software is designed to help brands find, engage, and grow their audiences. Using the company’s software, businesses can create video and audio experiences and host videos on their own platform while reaching new audiences and retargeting existing viewers. Wistia also allows brands to publish content directly to social media platforms and track audience data.
Who they work with: Casper, Zendesk, MarketScale, and Orchestra Software.
What they offer: Acquia offers an enterprise platform that enables businesses to build personalized digital experiences. Businesses can use the company’s platform to drive site traffic, gain new customers and retain existing ones, generate actionable insights, and drive engagement. Acquia allows brands to personalize websites, emails and SMS campaigns, manage cross-channel campaigns, organize creative assets, scale operations, and ensure data governance.
Who they work with: Johnson & Johnson, Lululemon, Arcelik, and Mediacorp.
What they offer: Yotpo’s e-commerce marketing platform is designed to help brands accelerate their direct-to-consumer growth. Through the company’s platform, brands can collect more customer reviews and ratings, bring the Instagram experience to their sites, craft loyalty programs, drive referral programs, and build an SMS strategy. Yotpo integrates with a wide range of applications including Magento, Salesforce Commerce Cloud, and Zendesk.
Who they work with: Patagonia, Brooklinen, Rebecca Minkoff, and Away.
What they offer: Curalate’s e-commerce solution helps brands use social media to sell online more effectively. Their platform helps businesses create smarter shopping experiences throughout the customer journey while driving revenue, scaling their brand, generating actionable insights, and building loyalty. Curalate grants brands access to user-generated content (UGC), which enables them to use customer feedback to drive strategy and implement customer-centric advertising solutions.
Who they work with: Target, 3M, Unilever, and Sephora.
What they offer: Wunderman Thompson is a marketing agency and consultancy on a mission to “inspire growth for ambitious brands.” Serving 90 markets worldwide, the organization specializes in services such as brand positioning, effectiveness planning, customer experience, creative development and optimization, data consulting, and production strategy. Wunderman Thompson has offices in many major cities including Sydney, Beijing, Copenhagen, and Berlin.
Who they work with: Avon, United Nations, Heineken, and United Airlines.
What they offer: Deloitte Digital is a digital consultancy that merges creativity with technological expertise. Their focus areas include customer strategy and applied design, AR / VR, HR transformation, and blockchain adoption and integration. Deloitte Digital offers other solutions such as finance transformation and next-gen digital banking.
Who they work with: Adobe, VMWare, Chipotle, and the American Heart Association.
What they offer: Ketchum is a global PR firm that offers a broad range of marketing and advertising solutions. The company’s specialties include influencer marketing, reputation management, analytics, content creation, digital strategy, earned media, and employee communications and engagement. Ketchum boasts offices across the globe in cities such as Paris, Istanbul, Stockholm, and London.
Who they work with: Maytag, Orangtheory Fitness, Nespresso, and UNESCO.