Rose Velazquez | Apr 20, 2023

It’s no secret that commerce has changed significantly over the past decade. The rise of experiential marketing and social media has transformed retail, granting brands greater access to consumers’ lives, and in doing so, a deeper understanding of the ways in which they make purchases online. 

E-commerce has become one of the most fertile and fast-growing industries in the world, transforming the consumer journey into a digital, interactive one. The industry is advancing as rapidly as the technology — and it’s making a major economic impact. According to reports, retail e-commerce sales around the world in 2021 generated the equivalent of about $4.9 trillion in U.S. dollars. 

E-commerce has also naturally spawned one of the nation’s most robust job sectors. An analysis of U.S. Bureau of Labor Statistics data determined there were 1.4 million e-commerce jobs added between September 2017 and September 2021.

E-commerce Companies to Know

  1. Amazon
  2. eBay
  3. Walmart
  4. Wish
  5. Instacart
  6. Chewy
  7. The RealReal

In light of the industry’s evolution, it’s no surprise there has been a substantial increase in e-commerce companies. Whether they’re redefining the online grocery experience or making it easier for local businesses to connect with customers, e-commerce companies nationwide are ushering in a new era of online retail.  

We’ve rounded up several e-commerce companies to give you a closer look into this fast-growing industry.


E-Commerce Companies to Know

TurnCommerce is a web domain market that buys and sells domain names. It operates a collection of e-commerce sites that deal in domains, including DropCatch.com, which buys expiring domain names and transfers them to clients; NameBright.com, a domain registration service; and HugeDomains.com, a marketplace for branded domain names. 


Reebelo is an e-commerce marketplace for refurbished tech. Mission-driven to make tech devices like smartphones, laptops and wearables more accessible and to reduce electronic waste, it offers electronics at roughly 30 percent the cost of their brand new, out-the-box equivalents. For consistent quality of product, Reebelo works only with local sellers.


Created “by fans for fans,” Tixr is a commerce partner and online ticketing platform for live events and venues. It offers digital sales tools and on-site sales support for venues, with options like the Tixr Waitlist, which allows fans to buy tickets for sold-out events, helping artists gauge demand and guaranteeing sales for waitlisters as capacity allows.


Location: Boulder, Colorado

Fanatics is a sports apparel retailer that sells clothing and accessories emblazoned with the logos of your favorite teams. It’s got an e-commerce shop, and it’s also an official partner of professional athletics organizations including the National Football League, the National Basketball Association, the National Hockey League, Major League Baseball and Major League Soccer.


Location: Aliso Viejo, California

Since 1982, Metagenics has designed nutritional solutions in collaboration with health practitioners so customers can reach their health and wellness goals. Whether it’s general wellness or specific needs like glucose support, the company tries to offer a solution, which may include nutritional supplements, food and lifestyle programs.


Location: Fully Remote 

Feedonomics gives companies more control over their product advertisements with convenient automation features. Businesses can depend on the platform to optimize and update their ads across various platforms while managing incoming orders. With Feedonomics' suite of tools, teams spend less time performing data entry and more time addressing complex issues.


Location: Elmhurst, Illinois

An e-commerce company for industry, McMaster-Carr provides on-demand same or next-day delivery of products and parts for industrial design, building, repair and maintenance. When an architect, contractor or builder needs a specific tool, fastener or component, they request it online from McMaster-Carr and often have it in hand before the end of the workday.


Location: Fully Remote

Established in 2011, Addshoppers is the parent company of SafeOpt and Minty. SafeOpt is a free service that sends shoppers verified promotional offers from thousands of their partner brands, which span clothing, electronics and home goods sectors. Minty, which promises users a “fresh way to shop,” is a web browser extension that helps consumers discover new brands and e-commerce retailers get their promotions in front of shoppers.


Location: Fully Remote

Boisson is a non-alcoholic wine and spirits shop with an e-commerce storefront and physical locations in New York City and Los Angeles. Through its website, customers can sign up for Boisson’s rewards program, which allows members to earn more rewards the more they purchase and engage with the brand.


Location: City of Industry, California

Hot Topic is a retail chain that sells merchandise focused on pop culture and music, and it also sells collector items like Funko POPs. Unlike many other major retailers, Hot Topic has an affiliate program for which consumers can apply.


Location: Needham, Massachusetts

Shark Ninja is an e-commerce company that builds and sells home appliances. To date, the company has over 150 products and nearly two-thousand patents. On their brand sites, sharkclean.com and ninjakitchen.com, consumers can register their warranty, discover troubleshooting guides and purchase products with Affirm.


Location: New York, New York

Tapestry is a holding company that owns luxury retail brands Coach, Kate Spade New York and Stuart Weitzman. The company implemented various features to elevate the experience of its e-commerce sites. As the resale for Coach bags increased, the Coach (Re)Loved program was established, allowing for used bags to be sold directly from the Coach website.


Location: Los Angeles, California

Thrive Market is a membership service for online grocery shopping. In addition to pantry staples, members can also buy supplements, plant-based cleaning supplies, beauty products and organic wine. The goods are delivered on each shopper’s individual schedule, and there are additional savings for having products autoshipped.


Location: New York, New York

The Farmer’s Dog is a subscription-based dog food service created in partnership with veterinary nutritionists. The company personalizes plans to meet an animal’s individual needs and sends pet parents human-grade food that’s delivered within days of being cooked so that it’s ready to serve.


8fig’s goal is to provide e-commerce sellers with a consistent cash flow to operate their businesses. Through the sign-up process, the company employs fintech and e-commerce experts and artificial intelligence to develop a unique growth plan for each client. This allows clients to optimize cash flow and sales forecasting. 8fig also launched a sales dashboard for sellers to view analytic data like product trends.


Location: Fully Remote

Violet’s API strives to make online shopping more convenient, whether that experience takes place in social media apps, while viewing a live stream or receiving text messages. The API allows apps to connect to merchant stores directly and build product pages and carts. By connecting to the stores, developers gain insight into inventory, pricing, tax and shipping information.




Location: Los Angeles, California

Lettuce Grow is an online shop selling a sustainable and accessible gardening system for growing food at home. The company’s hydroponic gardening system lets people grow up to 36 fresh foods at once. It’s also self-fertilizing, self-watering and only takes up four square feet.


Location: New York, New York

Maisonette is a marketplace for high-quality baby and kid products. The company strives to help families spend less time searching for what their child needs, whether it’s clothing, furniture, toys or bath products. Additionally, the company provides tips and guidance through its parenting blog, Le Scoop.


Location: Pico Rivera, California

Million Dollar Baby designs and produces furniture for children. With over 30 years of experience, the company works to help parents reimagine nursery designs without compromising a child’s safety. The parent company houses several brands including Babyletto, Da Vinci and Nursery Works. The furniture can be found in retailers like Target, Amazon and Spoil Me Baby.


Location: New York, New York

Obsess is transforming e-commerce stores with its experimental platform, which creates three-dimensional, 360-degree virtual stores for brand websites. With the goal of delivering beautiful VR shopping experiences, the platform has interactive elements to recreate in-person experiences, like music and displays. Brands can also upload videos, live streams, lookbooks and editorial content to enhance the experience further.




Location: Lehi, Utah

In one centralized app, Route empowers brands to provide premium post-transaction experiences. Customers can use the app to add package protection, search through independent brands and receive real-time shipping updates by connecting the app to an email account. For merchants, these features help navigate quality customer service, increase customer satisfaction and reach a new target audience.


Location: Fully Remote

SHEIN Technology powers the e-commerce giant that offers customers fashion, beauty and lifestyle products at low prices. To make this possible, SHEIN has a fully digital supply chain that fulfills orders quickly and seamlessly across the world. With the proprietary software, the company can track sales, communicate batch details to factories in real-time and reduce inventory waste, while still providing on-trend items.


Location: Austin, Texas

SamCart allows creators to sell digital products and services with their very own e-commerce storefronts. The platform harnesses features like a customizable sales page, custom domains, digital wallets, pre-purchase ordering, cart abandonment and more. SamCart’s mission is to give creators personal freedom and growth without worrying about technical solutions.


Location: Hoboken, New Jersey

Snow Joe is an e-commerce company that specializes in winter weather tools and solutions. Founded in 2004, the company creates eco-friendly products that are both battery-operated and electric. Some of their products include snowblowers, ice melts and traction control. Snow Joe sells its tools through its own site as well as retailers like Amazon and on television shopping networks like HSN.


Location: New York,  New York

Spot & Tango is reimagining pet health and nutrition for dogs, offering food without artificial additives and cheap preservatives. Through its subscription-based deliveries, the company offers personalized meals to a dog’s weight, activity levels and overall lifestyle. To get started, customers fill out a quiz regarding their dog’s needs.


Location: Bentonville, Arkansas

The Walmart brand is synonymous with retail in the United States.  In addition to the flagship site, the retail giant’s e-commerce portfolio also includes furniture site Hayneedle, outdoor gear and apparel seller Moosejaw and women’s clothing brand ELOQUII.


Location: Seattle, Washington

eBay is used by both buyers and sellers of electronics, art, jewelry, clothing, sporting goods and other items in more than 190 markets. Sellers can price and list their items and negotiate with buyers by allowing them to make offers and countering if necessary.


Location: Ottawa, Ontario

Shopify is an e-commerce platform that lets users build their own online store. The company describes itself as an “all-in-one commerce platform to start, run, and grow a business.” It offers tools for branding, building an online presence and choosing which products to sell.


Location: New York, New York

Etsy is an online marketplace where users can sell custom, specialty goods, such as leather accessories, barware, doll making materials, wall decor and party supplies. Small businesses earned nearly $4 billion in 2021 by selling on Etsy.


Location: Denver, Colorado

Artifact Uprising allows people to turn their digital pictures into high-quality photo books, wedding albums, calendars, framed prints, holiday cards, invitations and more. Each item can be customized or chosen from pre-made designs, and the service offers different themes and styles for special occasions.


Location: Boston, Massachusetts

Mention Me helps e-commerce businesses “harness the exponential power” of their biggest fans by making it easy for their customers to make referrals. The idea is that, by getting their most engaged customers involved in word-of-mouth marketing, they can acquire more high-quality customers more efficiently.


Location: Austin, Texas

Ooni Pizza Ovens is an e-commerce retailer selling a line of portable wood-fire pizza ovens, accessories and groceries. The unique pizza ovens are built for outdoor settings and can reach 932 degrees fahrenheit, allowing pizzas to cook in just one minute. One percent of Ooni’s annual revenue is donated to social and environmental causes too.


Location: New York, New York

Thirty Madison houses a family of e-commerce healthcare brands — such as Keeps, Cove and Nurz — that support communities with conditions and unique needs. The company combines specialized expertise, empathetic care and groundbreaking thinking to remove barriers and produce positive outcomes with ongoing treatment.


Location: New York, New York

Bespoke Post is an online subscription box service that sells lifestyle products from clothing to kitchen decor. Each monthly subscription box has a theme and comes with various products and guides on how the products may be used. Consumers can either purchase boxes one-time or become members to receive boxes on a recurring basis.


Location: Tempe, Arizona

Pivot Cycles was founded with one goal: to build better bikes. With over a decade of engineering experience, the company transformed into a research and development organization that designs and builds off-road bicycles. The company employs carbon layup innovation and suspension science to construct gravel bikes, full-suspension mountain bikes, full-suspension electric mountain bikes and more.


Location: Fully Remote

Vista is an e-commerce company that enables small businesses to create custom marketing materials. Founded in 1995, the company started with only one product line — business cards — but has since expanded into packaging, clothing and more. The company even partnered with Wix to prompt businesses to create a free website through the platform. Vista also offers real-time assistance from design experts.



Location: New York, New York

Clyde’s goal is to promote ownership enrichment, which the company defines as “a focus on adding value for product owners by improving the experience of owning said product.” To that end, Clyde develops extended warranty and product protection programs for retailers and e-commerce businesses. It also makes software that streamlines and automates limited warranty claim resolutions.


Location: Fully Remote

Nordstrom has been in the retail industry for over 100 years. The company not only operates department stores with apparel and beauty products, it also operates a chain of discount stores called Nordstrom Rack. Over the years, Nordstrom has focused on enhancing its customer’s online shopping experience — customers can receive updates about a product’s availability, receive free styling help and book tailoring appointments. 


Location: New York, New York

BARK is the company behind dog-oriented monthly subscription boxes like BarkBox, Super Chewer, Bark Bright and Bark Food. The subscription boxes come with toys, treats and chews, and the quantity can be customized. Customers can make purchases directly through the BARK websites or on Amazon.


Location: Fully Remote

Beam Impact allows shoppers to donate a portion of their online purchase amount to a social cause or charitable organization at no extra cost to them. After downloading the Beam app, shoppers can browse a selection of brands to make purchases from, filtering by brand or social cause. Beam Impact also lets brands integrate their technology into the checkout process of their own e-commerce sites.


Location: Los Angeles, California

The female-founded bridal shop, Birdy Grey, is known for affordable bridesmaid dresses. The company sells all dresses for under $100, and each dress is ready to ship. Since Birdy Grey does not have physical storefronts, consumers can order three free swatches to find the “dream dress.” Other features from the company include free exchanges and used gowns that can be donated for proms.


Location: 26 offices

Brilliant Earth is an e-commerce company that sells sustainable jewelry by sourcing its diamonds from “ethical mines,” which are meant to protect against human rights abuse, maintain safe labor practices, minimize environmental effects, support communities and avoid funding rebel movements. It also uses blockchain technology to ensure diamonds can be tracked.


Location: Austin, Texas

CART.com’s mission is to amplify smaller e-commerce brands, and it delivers integrated software and services all centered around a brand’s storefront, customer engagement, growth marketing, fulfillment, channel management and analytics.


Location: Austin, Texas

Bold Commerce makes software for e-commerce businesses. One of the company’s products is Bold Checkout, which offers subscription options, one-click checkout and price rules that can be accessed through the mobile app. The software can also be integrated with other platforms like Shopify and WordPress.


Location: Oakland, California

Babylist is a registry platform for expecting parents. The platform allows the registry to feature multiple retailers and services, like babysitting or chores, with the goal of making the transition into parenthood simpler. Parents can also buy products and browse editorial content on Babylist.


Location: Chicago, Illinois

ShoppingGives is a donation platform for retailers. Whether a brand is big or small, the company offers integration tools making it easier for brands and consumers to donate to nonprofits. The consumers simply make a purchase and brands make the donation through the ShoppingGives platform. Some of the nonprofits supported are the American Heart Association and SocialWorks.


Location: Fully Remote

With hundreds of themes and templates, Mixbook allows people to edit their photos. The platform also sells photo goods — like photo books, cards, calendars and home decor — for consumers to display their personalized photos. For convenient editing, consumers can access Mixbook through the app too.


Location: Austin, Texas 

To help entrepreneurs find their footing, AppSumo offers an expansive digital marketplace. Entrepreneurs can equip their businesses with advanced tools for affordable prices while expanding their customer base by selling their products on AppSumo’s platform.

Read Next13 Tips for Transitioning Your Brick-and-Mortar Store to an E-Commerce Model


Location: Fully Remote 

In a world where connections are limitless, Whatnot brings together like-minded individuals with topic-focused spaces. Customers can navigate online and mobile formats to access the company’s marketplace, which features items like comic books, toys and NFTs. By buying and selling collectibles on Whatnot, consumers can create communities centered around their passions and interests.


Location: Tulsa, Oklahoma

When everyday consumers need more information to make a purchase, they can turn to the knowledge base of ConsumerAffairs. The company has cultivated an online marketplace where people can learn about the latest trends in auto, home, finance and other essential areas. Between buyers’ guides and customer reviews on the ConsumerAffairs site, consumers can find the insights they need.


Location: Fully Remote 

Customer relationships are key to growth, so Recharge is streamlining the subscription process. With Recharge’s solutions, companies can develop subscriptions in a matter of minutes. Businesses can then track consumer behavior, gathering data on individual habits and reducing churn in the long run.


The top money-making e-commerce companies. | Video: Top 10 Arena


Location: Amsterdam, New York

Sticker Mule delivers quick turnaround times and a slate of eye-catching printed products. People can choose among templates for stickers, labels, magnets, buttons and other formats. To make each interaction seamless, Sticker Mule offers free worldwide shipping and supports over a dozen languages.


Location: San Francisco, California

Shift provides a convenient, digital way to buy used vehicles. It tracks industry data to determine fair prices, offers a detailed history of each model and provides at-home test drives. This way, customers spend less time maneuvering through the car shopping process and more time behind the wheel.


Location: Fully Remote

Not everyone is comfortable navigating the healthcare system, so Hims & Hers brings various services to patients in a remote setting. Once someone creates their digital profile, Hims & Hers provides a network of experienced practitioners and convenient delivery of prescriptions. Whether it’s skin care or sexual health, people can gather advice and resources through the Hims & Hers platform.


Location: San Francisco, California

Wish offers a mobile e-commerce platform that connects consumers with a wide selection of products. Items purchased through the company’s platform are shipped directly from merchants, resulting in prices that are less expensive than they would be in stores. Wish’s platform offers a broad range of products, from fashion and accessories to home decor and appliances.


Location: San Francisco, California

Instacart operates an online e-commerce platform dedicated to grocery delivery. The company partners with retailers and pharmacies to offer same-day delivery and pickup services while providing consumers access to exclusive deals at their favorite local stores. Instacart currently offers its services in cities across North America, including Chicago, Austin, New York and Atlanta.


Location: Austin, Texas

BigCommerce aims to ignite a new era of e-commerce with its Open SaaS platform. It enables cross-channel commerce, integrating with top marketplaces like eBay and Google Shopping in addition to helping businesses capture more customers on social channels and keep in-store sales automatically updated with native point-of-sale systems. BigCommerce also allows businesses to offer discounts and promotions to customers who can make purchases using digital wallets such as Apple Pay and PayPal One Touch.


Location: Deerfield, Illinois

Founded over 100 years ago, Walgreens is a retail chain whose e-commerce presence spans a website and a mobile app. The company, well known for its pharmacy and clinic services, also sells photo-finishing products, food, household items and beauty products.


Location: New York, New York

Helix Sleep sells personalized mattresses designed to help people get a better night’s sleep. Each mattress is designed with three factors in mind: feel preference, body type and sleeping position. To determine which mattress works best for consumers, the company offers a sleep quiz.


Location: Burr Ridge, Illinois

Double Good is a virtual fundraising platform that uses popcorn varieties to help kids. The funding campaign lasts four days, and Double Good mails the popcorn directly to buyers, keeping 50 percent of the sales. Through the platform, organizers do not have to distribute the popcorn themselves or fill out paperwork, making the process simpler than traditional fundraising.


Location: Chicago, Illinois

The women-founded company Equilibria sells CBD products marketed for women. Equilibria’s products include gummies, daily drops and softgels with the goal of helping improve sleep, energy and stress levels. The company also provides free wellness consultations and education resources for consumers who are unfamiliar with CBD and its benefits.


Location: Austin, Texas

Elevate Brands assist consumer Amazon FBA brands in optimizing their potential on a global scale. The company buys brands in 30 days or less and doesn’t limit itself to a specific product type. Instead, Elevate Brands strives to provide the seller with a dream exit. Sellers may even receive cash or Bitcoin for their brands too.


Location: Palo Alto, California

Wing offers an on-demand drone delivery service in the United States, Finland and Australia. Through the company’s app, users can discover local businesses and place an order, which is then flown via drone to their doorsteps and can be tracked in real time. Wing’s zero-emissions aircrafts are capable of keeping items level and steady and boast a small wingspan, enabling them to fly further, faster and more efficiently.

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Location: New York, New York

AB Tasty is dedicated to offering retailers access to customer experience optimization. The company’s AI-driven platform enables organizations to deliver their customers personalized, compelling experiences while providing product teams access to easy-to-use feature flags, progressive rollout features and server-side testing. AB Tasty’s client base has included L’Oreal, USA Today and Ashley HomeStore.


Location: Chicago, Illinois

Grubhub offers one of the nation’s largest online and mobile food ordering marketplaces. The company’s app allows users to browse local restaurants and nearby chains and grants them access to reviews, coupons, special deals and a 24/7 customer care team. Grubhub has partnered with over 225,000 restaurants across 4,000 U.S. cities.


Location: Boston, Massachusetts

Drizly operates the world’s largest alcohol marketplace for beer, wine and liquor. Through the company’s app, users can browse nearby stores to find the alcohol they need before placing an order for fast delivery. Drizly has partnered with retail stores in over 100 North American cities, including San Francisco, Denver, Nashville and Los Angeles.


Location: Boston, Massachusetts and Dania Beach, Florida

Chewy offers an e-commerce platform for pet products. The company’s marketplace has boasted over 2,000 brands, with a variety of products ranging from food and treats to supplies and medication. Chewy also allows pet parents to have certain products shipped automatically on a monthly basis.


Location: New York, New York

Yotpo has created an e-commerce marketing platform to help brands accelerate direct-to-consumer growth. The company’s platform lets businesses display reviews and ratings, create loyalty and referral programs and showcase consumers’ Instagram photos and videos. Yotpo seeks to help brands increase sales, boost site traffic, understand customer feedback and build a better buyer journey.


Location: New York, New York

LeafLink has created a wholesale ordering platform for the cannabis industry. The company’s marketplace is designed to help cannabis brands, distributors and retailers optimize ordering, simplify communication and save time. Brands and distributors can use LeafLink to increase brand exposure, manage relationships and oversee the order lifecycle, while retailers can benefit from the platform’s sample request and integrated messaging capabilities.


Location: Chicago, Illinois

Peapod Digital Labs aims to help local grocery stores offer better customer experiences. The company enables businesses to provide same-day delivery and pickup services while supporting their consumer engagement strategies such as digital and loyalty ecosystems. Peapod Digital Labs also provides e-commerce forecasting and demand planning, digital marketing and merchandising techniques, fulfillment models and route optimization.


Location: New York, New York

Grailed is a curated e-commerce marketplace for men’s luxury fashion. Consumers can use the marketplace to buy and sell unique fashion pieces in a wide range of styles, including vintage, avant garde and minimalist.

Further ReadingHow Can AI Transform E-Commerce?


Location: San Francisco, California

The RealReal is an online marketplace for consignment of luxury goods. Members can buy from The RealReal, as well as hand their items over to the company for sale. The company has hundreds of experts and authenticators who inspect items to verify their authenticity and price them. The RealReal’s commission rate structure lets those who consign earn up to 85% of the selling price.


Location: Los Angeles, California

Repeat is a SaaS platform that uses data-powered insights and automations to help brands get customers to reorder from them. The company determines when it’s best to make contact with shoppers based on insights that estimate when a customer is most likely to buy again. Repeat also optimizes a personalized selection of products based on customers’ purchase history and minimizes the number of clicks needed to complete a reorder, streamlining the buying process.


Location: Chicago, IL

Syndigo’s active content engine provides an accelerated, continuous flow of data and content for brands and manufacturers to review. The data often includes product information, digital assets and content analytics. With the engine, Syndigo allows companies to meet e-commerce demands in real time.


Location: New York, New York

Medly is a digital pharmacy that delivers prescriptions to its users, who can schedule a delivery via mobile app, phone call or text. Delivery is free, and Medly works with patients to manage their refills. The company’s services are available in a dozen states, including Colorado, Georgia, Maryland, Pennsylvania and Texas.


Location: Seattle, Washington

Amazon is perhaps the most well-known name in the e-commerce sphere. The site sells everything from clothing and electronics to fitness equipment and pet supplies. Free shipping is offered on many orders, especially for Amazon Prime subscribers.


Location: San Francisco, California

E-commerce companies use Returnly to create branded, customizable return centers where customers can painlessly make returns and exchanges. The platform allows brands to control the entire return experience, including the order tracking page.


Location: Anaheim, California

Because supply chain issues have become more complex, Da Vinci helps companies adapt with all-around solutions. Organizations can depend on Da Vinci’s cloud-based software to compile inventory data, scan barcodes in remote settings and locate the best online shipping rates. With Da Vinci’s technology streamlining basic tasks, businesses can better command their supply chains and develop efficient workflows.


Location: Seattle, Washington

Knackshops is a custom gifting platform that offers two digital options for givers to choose from: SwiftGift and Knest. The former lets givers select a price point under which the recipient gets to choose any gift. The latter option sends recipients a link to a custom-designed page, which includes a greeting, gift options, an address form and more.



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