It’s no secret that commerce has changed significantly over the past decade. The rise of experiential marketing and social media has transformed retail, granting brands greater access to consumers’ lives, and in doing so, a deeper understanding of the ways in which they make purchases online.
E-commerce has become one of the fastest-growing industries in the world, transforming the consumer journey into a digital, interactive one. The industry is advancing as rapidly as the technology itself— and it’s on the verge of a major shift as companies begin experimenting with artificial intelligence. The revolutionary tech can deepen shopping personalization by leveraging vast datasets from the world's largest retailers and tech companies backing the sector.
E-Commerce Companies to Know
- ChatGPT
- Amazon
- eBay
- Walmart
- Chewy
- Etsy
- Commerce
- Klaviyo
In light of the industry’s evolution, it’s no surprise there has been a substantial increase in e-commerce companies. Whether they’re redefining the online grocery experience or making it easier for local businesses to connect with customers, e-commerce companies nationwide are ushering in a new era of online retail.
We’ve rounded up several e-commerce companies to give you a closer look into this fast-growing industry.
E-Commerce Companies to Know
Location: San Francisco, California
Founded: 2015
OpenAI’s ChatGPT platform is one of the latest to dive into e-commerce. Following a September 2025 update, the chatbot can surface products and complete purchases for select retailers without the user having to leave the site. The new features uses OpenAI’s agentic capabilities and partnerships with Etsy, Shopify and Stripe to complete a purchase. To display products, ChatGPT interprets a user’s query and, if it determines the user shows shopping intent, it will display products related to the search. From there they can complete the purchase with a few steps if the item is listed on Etsy or Shopify. The feature is available for all ChatGPT membership levels.
Location: Ottawa, Ontario
Founded: 2006
Shopify is an e-commerce platform that lets users build their own online store. The company describes itself as an “all-in-one commerce platform to start, run, and grow a business.” It offers tools for branding, building an online presence and choosing which products to sell. Besides partnering with OpenAI for easier checkout experience, Shopify developed its own suite of generative AI tools to write product descriptions and manage online stores.
Location: Seattle, Washington
Founded: 1994
Amazon is perhaps the most well-known name in the e-commerce sphere. The site sells everything from clothing and electronics to fitness equipment and pet supplies. Free shipping is offered on many orders, especially for Amazon Prime subscribers. In recent years Amazon has also added an AI assistant named Rufus that helps shoppers find and compare products.
Location: Seattle, Washington
Founded: 1995
eBay was one of the first e-commerce platforms, connecting both buyers and sellers of electronics, art, jewelry, clothing, sporting goods and other items in more than 190 markets. Sellers can price and list their items and negotiate with buyers by allowing them to make offers and countering if necessary. With several AI tools, eBay’s platform can generate product title, description, and even suggest prices when a seller uploads a new photo.
Location: New York, New York
Founded: 2005
Etsy is an online marketplace where users can sell custom, specialty goods, whether that;s leather accessories, barware, doll making materials, wall decor or party supplies. In 2025, the site added AI features to help sellers list their products and calculate delivery fees. It also made its entire catalog discoverable on ChatGPT.
Location: Boston, Massachusetts and Dania Beach, Florida
Founded: 2011
Chewy offers an e-commerce platform for pet products. The company’s marketplace has boasted over 2,000 brands, with a variety of products ranging from food and treats to supplies and medication. Chewy also allows pet parents to have certain products shipped automatically on a monthly basis.
Location: Chicago, Illinois
Founded: 2011
Zoro offers a marketplace platform for business operations equipment. It lets users search for, order and ship supplies seamlessly and quickly. The e-commerce platform includes a broad selection of products for industries that include machining, offices, schools and safety.
Location: Austin, Texas
Founded: 2017
Sysco LABS is the digital innovation arm of Sysco, a wholesale distributor of food and restaurant supplies. The lab is responsible for optimizing the Sysco Shop e-commerce platform that allows customers to order more simply through web and mobile formats.
Location: New York, New York
Founded: 2018
Spot & Tango is reimagining pet health and nutrition for dogs, offering food without artificial additives and cheap preservatives. Through its subscription-based deliveries, the company offers personalized meals to a dog’s weight, activity levels and overall lifestyle. To get started, customers fill out a quiz regarding their dog’s needs.
Location: Los Angeles, California
Founded: 2014
Thrive Market is a membership service for online grocery shopping. In addition to pantry staples, members can also buy supplements, plant-based cleaning supplies, beauty products and organic wine. The goods are delivered on each shopper’s individual schedule, and there are additional savings for having products autoshipped.
Location: Denver, Colorado
Founded: 2012
Ibotta provides millions of consumers with cash back rewards for their in-store and online purchases. Ibotta users can either deposit their earnings into a bank account or put the money on a gift card. Brands work with Ibotta to offer digital promotions that encourage a vast network of shoppers to buy from them.
Location: New York, New York
Founded: 2012
Rokt builds solutions meant to drive online sales and build strong customer relationships. For example, Rokt uses machine learning to personalize the offers and product recommendations displayed to customers during the checkout experience, with the goal of increasing average order values. Rokt’s clients come from industries like travel, retail and entertainment.
Location: Chicago, Illinois
Founded: 2004
Grubhub offers one of the nation’s largest online and mobile food ordering marketplaces. The company’s app allows users to browse local restaurants and nearby chains and grants them access to reviews, coupons, special deals and a 24/7 customer care team. Grubhub has partnered with over 225,000 restaurants across 4,000 U.S. cities.
Location: Atlanta, Georgia
Founded: 1898
Cox Enterprises supports e-commerce in the automotive industry under the umbrella of its Cox Automotive subsidiary, which produces billions of dollars in revenue each year through solutions for manufacturers, dealers, consumers, lenders and fleet operators. Its two major brands for online car buying and selling are Autotrader and Kelley Blue Book.
Location: Woodland Hills, California
Founded: 2010
Golden Hippo distributes products globally through its portfolio of well-known health, wellness, beauty and pet brands. According to the company, it handles everything in-house, from brand creation and product formulation to advertising and marketing.
Location: New York, New York
Founded: 2016
LeafLink has created a wholesale ordering platform for the cannabis industry. The company’s marketplace is designed to help cannabis brands, distributors and retailers optimize ordering, simplify communication and save time. Brands and distributors can use LeafLink to increase brand exposure, manage relationships and oversee the order lifecycle, while retailers can benefit from the platform’s sample request and integrated messaging capabilities.
Location: Oakland, California
Founded: 2011
Babylist is a registry platform for expecting parents. The platform allows the registry to feature multiple retailers and services, like babysitting or chores, with the goal of making the transition into parenthood simpler. Parents can also buy products and browse editorial content on Babylist.
Location: Denver, Colorado
Founded: 2012
Artifact Uprising allows people to turn their digital pictures into high-quality photo books, wedding albums, calendars, framed prints, holiday cards, invitations and more. Each item can be customized or chosen from pre-made designs, and the service offers different themes and styles for special occasions.
Location: Bloomington, Minnesota
Founded: 2018
Jabra Hearing sells audio products, including hearing aids and compatible accessories. People dealing with hearing loss can take an online test to find out if they’re a good candidate for the Enhance Select hearing aids. Customers can also opt for Jabra's premium package to get three years of remote access to continued care from Jabra’s audiology experts.
Location: Needham, Massachusetts
Founded: 1994
Shark Ninja is an e-commerce company that builds and sells home appliances. To date, the company has over 150 products and nearly two-thousand patents. On their brand sites, sharkclean.com and ninjakitchen.com, consumers can register their warranty, discover troubleshooting guides and purchase products with Affirm.
Location: Paris, France
Founded: 2012
Mirakl offers digital products that are used by brands around the world to facilitate e-commerce across B2B and retail markets. Its solutions include the Mirakl Platform for setting up an online marketplace, Mirakl Payout for secure payments to sellers and Mirakl Target2Sell for personalized product recommendations enabled by artificial intelligence.
Location: Fully Remote
Founded: 2006
With hundreds of themes and templates, Mixbook allows people to edit their photos. The platform also sells photo goods — like photo books, cards, calendars and home decor — for consumers to display their personalized photos. For convenient editing, consumers can access Mixbook through the app too.
Location: Munich, Germany
Founded: 2006
Commercetools’ composable commerce platform features solutions for business-to-business, business-to-consumer and direct-to-consumer brands. The technology gives companies the tools to customize the online shopping experience, while also saving them money and providing the resources for them to expand.
Location: Menlo Park, California
Founded: 2004
As the parent company of Facebook, Meta also operates Facebook Marketplace, which remains one of the social media site’s most quite features. The marketplace is largely used by individuals looking to sell locally, but it can also process global e-commerce sales. Additionally, Shopify merchants can connect their stores to Facebook and Instagram selling directly to customers on those sites.
Location: New York, New York
Founded: 1941
Tapestry is a holding company that owns luxury retail brands Coach and Kate Spade New York. The company implemented various features to elevate the experience of its e-commerce sites. As the resale for Coach bags increased, the Coach (Re)Loved program was established, allowing for used bags to be sold directly from the Coach website.
Location: Elmhurst, Illinois
Founded: 1901
An e-commerce company for industry, McMaster-Carr provides on-demand same or next-day delivery of products and parts for industrial design, building, repair and maintenance. When an architect, contractor or builder needs a specific tool, fastener or component, they request it online from McMaster-Carr and often have it in hand before the end of the workday.
Location: Boulder, Colorado
Founded: 1995
Fanatics is a sports apparel retailer that sells clothing and accessories emblazoned with the logos of your favorite teams. It’s got an e-commerce shop, and it’s also an official partner of professional athletics organizations including the National Football League, the National Basketball Association, the National Hockey League, Major League Baseball and Major League Soccer.
Location: Zhejiang, China
Founded: 1999
Alibaba is a Chinese e-commerce platform that connects business and consumers worldwide. It provides tools for sourcing products, managing logistics and handling cross border payments. Beyond its marketplace, Alibaba invests heavily in tech, and even developed a chatbot style platform called Accio for customers to find specific products through text description.
Location: Copenhagen, Denmark
Founded: 2007
Trustpilot’s online platform for posting and searching reviews furthers e-commerce for both consumers and businesses. Potential customers can see ratings on a scale of one to five stars and scroll through feedback to decide which businesses they’ll trust. On the other side, Trustpilot gives businesses tools to help them build and maintain a reputation that’s attractive to consumers.
Location: Boston, Massachusetts
Founded: 2012
Klaviyo’s marketing automation solutions are designed to support e-commerce business, using data analytics and artificial intelligence capabilities to enable personalized customer interactions. Brands can use Klaviyo’s mobile push feature, for example, to alert customers about relevant offers or new product releases.
Location: New York, New York
Founded: 2014
The Farmer’s Dog is a subscription-based dog food service created in partnership with veterinary nutritionists. The company personalizes plans to meet an animal’s individual needs and sends pet parents human-grade food that’s delivered within days of being cooked so that it’s ready to serve.
Location: Cambridge, Massachusetts
Founded: 2006
By taking one of the more stressful consumer transactions and bringing it to a user-driven platform, CarGurus has made buying or selling a used car as simple as online shopping. Using digital retail solutions, proprietary search algorithms and data analytics, the CarGurus vehicle marketplace targets consumers with vehicles that align with their needs and connects motivated buyers with transparent sellers.
Location: Bentonville, Arkansas
Founded: 1962
The Walmart brand is synonymous with retail in the United States. In addition to the flagship site, the retail giant’s e-commerce portfolio also includes furniture site Hayneedle, outdoor gear and apparel seller Moosejaw and women’s clothing brand ELOQUII.
Location: Pico Rivera, California
Founded: 1990
Million Dollar Baby designs and produces furniture for children. With over 30 years of experience, the company works to help parents reimagine nursery designs without compromising a child’s safety. The parent company houses several brands including Babyletto, Da Vinci and Nursery Works. The furniture can be found in retailers like Target, Amazon and Spoil Me Baby.
Location: Denver, Colorado
Founded: 2012
Cin7 offers an array of solutions for the e-commerce industry, including tools for streamlining inventory management, accounting, point-of-sale operations and warehouse management. Cin7 has served 8,000-plus customers, with its technology supporting upwards of 125 million orders every year.
Location: Austin, Texas
Founded: 2009
Commerce aims to ignite a new era of e-commerce with its Open SaaS platform. It enables cross-channel commerce, integrating with top marketplaces like eBay and Google Shopping in addition to helping businesses capture more customers on social channels and keep in-store sales automatically updated with native point-of-sale systems. Commerce also allows businesses to offer discounts and promotions to customers who can make purchases using digital wallets such as Apple Pay and PayPal One Touch.
Location: New York, New York
Founded: 2013
Mammoth Brands came on the direct-to-consumer market in 2013 with its line of shaving products and accessories. Since then, it’s expanded the Harry’s portfolio to include a number of other DTC brands like Mando and Lume. During the pandemic, the company also launched a cat food and accessories brand, Cat People.
Location: Fully Remote
Founded: 2019
In a world where connections are limitless, Whatnot brings together like-minded individuals with topic-focused spaces. Customers can navigate online and mobile formats to access the company’s marketplace, which features items like comic books, toys and NFTs. By buying and selling collectibles on Whatnot, consumers can create communities centered around their passions and interests.
Location: Nantes, France
Founded: 2013
Akeneo, a product information management company, offers cloud-based software to the e-commerce industry. Its solution manages product data and offers a centralized space where information can be collected, used and enriched. This in turn feeds sales and marketing efforts. The French company focuses specifically on global multilingual commerce.
Location: New York, New York
Founded: 2015
Hungryroot offers a delivery service that allows users to get groceries and ready-to-eat meals that align with their dietary preferences, like dairy-free, anti-inflammatory and gluten-free diets. When a customer starts using Hungryroot, they answer questions about their nutrition goals and preferences so they can get their personalized food plan.
Frequently Asked Questions
Which major companies are leveraging agentic AI in e-commerce?
Leaders like OpenAI, Shopify, and Amazon are leveraging agentic AI capabilities for personalization and to enable frictionless checkouts.
How is ChatGPT involved in e-commerce transactions?
Following a September 2025 update, ChatGPT now allows users to complete purchases with retailers like Etsy and Shopify without having to leave the app.
What is the central role of AI in the modern e-commerce industry?
AI is driving a major shift in the e-commerce industry, enabling deeper shopping personalization for consumers and simplifying transactions for both businesses and customers.
