Product Management Articles

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Adam Thomas Adam Thomas
Updated on April 24, 2024

What Does a Product Manager Actually Do?

Product management requires flexibility and adaptability in its practitioners. So, with so much nuance, how do we define what product managers actually do?

Adam Thomas Adam Thomas
Updated on April 24, 2024

What Do You Do When Product and Customer Success Won’t Play Nice?

Too often, customer success and product teams treat each other like adversaries. Here’s how to fix that.

Sandeep Chennakeshu Sandeep Chennakeshu
Updated on April 24, 2024

How to Prioritize What Your Customers Need

Collecting feedback from customers is critical to building a successful product. Here’s how to cut through the noise and focus on what your customers need. 

Image: Shutterstock / Built In
Sara Radkiewicz Sara Radkiewicz
Updated on April 24, 2024

How to Prepare Your Product Development Team for a Crisis

From challenging your assumptions to shipping nimbly, this is how you build a product team that responds calmly and bravely under pressure.

Fareed Huda Fareed Huda
Updated on April 24, 2024

Prioritizing Continuous Iteration Will Help You Build Products Customers Love

Continuous iteration will help you create products that people grow to love over time.

Omar Rabbolini Omar Rabbolini
Updated on April 24, 2024

Building Mobile Apps In 2020: An Entrepreneur’s Guide

With more and more people using Android devices, companies leave money on the table by releasing apps just for iOS. But how can you keep costs down while developing an app for two markets? Here are some ideas.

Joe Procopio Joe Procopio
Updated on April 24, 2024

Should You Build Your Own Newsletter Tool?

Sometimes you have reject the newsletter-in-a-box and start from scratch.

Adam Thomas Adam Thomas
Updated on April 24, 2024

Does Your Team Trust You?

Survival metrics are a great tool to build trust both among your team and, more broadly, for your work throughout your entire company.

Adam Thomas Adam Thomas
Updated on April 24, 2024

Want to Make Better Products? Build Better Case Studies With This Method.

Case studies are one of the most useful items in the product management toolkit. To build effective ones, you need to follow a simple but vital set of guidelines.

Sophie Lalonde Sophie Lalonde
Updated on April 24, 2024

Why You Should Build for Your Actual User, Not Your Aspirational One

Too often, a product’s best features are accessible to only a small number of its users. Make sure you don’t fall into this trap.

Image: Shutterstock / Built In

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