Designers are familiar with the concept of a minimum viable product, but you can learn a lot more by striving to elicit strong emotions from your users with a minimum lovable product.
Many product creators make a common but costly mistake — they focus too much on the business’ objectives and forget about their users. As a result, the products they design suffer from bad UX.
User interviews aim to get direct feedback from users. They’re an opportunity for UX researchers to ask questions to understand user preferences about a particular product or feature.
User flows are diagrams of how a typical user interacts with a product or application. User flows are the responsibility of the product manager and UX designer.
Thorough research is always great to have. But when a product design team is just looking for quick guidance and general direction, scrappy UX research is a great alternative.
