Product Management Articles

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David Vandegrift David Vandegrift
Updated on April 22, 2024

When Should Quality Replace Speed?

For growing startups, it can be difficult to determine when and how to transition from delivering products quickly to prioritizing quality.

West Stringfellow West Stringfellow
Updated on April 22, 2024

Why Research Is the Key to Becoming a Customer-Focused Company

Orient your decisions around your customer by using this process to understand everything about them.

James Zhao James Zhao
Updated on April 22, 2024

Front-End vs. Back-End Development: Which Should You Prioritize?

Back-end and front-end development are essential parts of a startup, but it’s not always easy to know how much you should be investing into each one.

Bronislav Gorbachev Bronislav Gorbachev
Updated on April 22, 2024

Your Value Proposition Only Needs 7 Words

You’ll only get a few minutes of real attention from a client or investor, so make them count.

Image: Shutterstock / Built In
Doug Stephens Doug Stephens
Updated on April 20, 2024

Why the Futures of E-Commerce and Media Are Intertwined

From industry titans like Amazon and Walmart to small startups, smart companies are figuring out ways to shake up the e-commerce experience. Here’s what the future may hold.

Jeff Link Jeff Link
Updated on April 20, 2024

The Designer Behind Uber’s Signature Features Talks Marketplace UX

After defining the ride-hailing product category, Shalin Amin is building a two-sided apartment marketplace at Zumper.

Adam Thomas Adam Thomas
Updated on April 20, 2024

What Are Wireframes?

Wireframes are to product and design teams what blueprints are to architects. Wireframes allow us to understand critical systems and an application’s building blocks before creating the entire application.

Image: Shutterstock / Built In
Jeff Link Jeff Link
Updated on April 20, 2024

What Is Design Thinking and Why Is It Important?

It all starts with understanding the problem you’re solving.

Image: Shutterstock
Nick Babich Nick Babich
Updated on April 20, 2024

Why Creators Should Consider Making a Minimum Lovable Product (MLP)

Designers are familiar with the concept of a minimum viable product, but you can learn a lot more by striving to elicit strong emotions from your users with a minimum lovable product.

Nick Babich Nick Babich
Updated on April 20, 2024

4 Key UX Research Techniques

Good research forms the backbone of the UX design process. Here are four essential techniques that will get you inside the user’s head.

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