Product Management Articles

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T.C. Portis T.C. Portis
Updated on April 24, 2024

How to Manage Projects Effectively, Regardless of the Client or Industry

When you implement a targeted baseline strategy, you can manage successfully across multiple technologies and genres.

Kevin Miller Kevin Miller
Updated on April 24, 2024

How to Go Above and Beyond in Project Management Without Going Rogue

Surprise additions put a project at risk, since time and focus are lost. Avoid this by building a culture of trust and transparency on your team.

David Vandegrift David Vandegrift
Updated on April 24, 2024

How to Properly Scope a Task for Development

Poorly defined tasks result in wasted time and energy. Here’s how to better write and frame them.

T.C. Portis T.C. Portis
Updated on April 23, 2024

6 Effective Models for Managing Remote Projects to Know

Because so much nonverbal communication is lost in remote work environments, it’s important to overcompensate by putting more time and specificity into your messaging.

Hal Koss Hal Koss
Updated on April 23, 2024

Pandemic-Proofing a Two-Sided Marketplace: A Q&A With Wag’s COO

As demand shifts for gig economy startups, Wag is experimenting with new offerings.

Adam Thomas Adam Thomas
Updated on April 23, 2024

Is Your Strategy Still Working?

Making a strategy is easy; making sure people use it is hard. With a few simple steps, however, our expert shows you how to make sure your strategy is more than just an oft-ignored Google Doc.

Image: Shutterstock / Built In
Stephen Gossett Stephen Gossett
Updated on April 23, 2024

How to Become a Product Marketing Manager

Learn how three product marketing managers have navigated their careers.

Image: Shutterstock / Built In
Hal Koss Hal Koss
Updated on April 23, 2024

Product ‘Drops’ Aren’t Just for Sneaker Brands

Why drops are spreading from streetwear to software.

Alexander Lewis Alexander Lewis
Updated on April 23, 2024

Avoiding Technical Jargon When Writing About a Product

These five tactics will help simplify and clarify your technical copy.

Mae Rice Mae Rice
Updated on April 23, 2024

How to Market Confusing, Technical Products

Step 1: Give customers something specific — and amazing — to talk about.

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