Expert Contributors Articles

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Amitt Sharma Amitt Sharma
Updated on April 09, 2024

5 Ways AI Is Transforming the Adtech Industry

From automating ad campaigns to personalizing ads in real time, AI is changing what’s possible in advertising. Here’s what you need to know.  

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Joe Procopio Joe Procopio
Updated on April 09, 2024

Let’s Figure Out Your Startup’s Valuation

There are formulas and market multiples. Then there’s what someone is willing to pay.

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Mitchell Telatnik Mitchell Telatnik
Updated on April 09, 2024

What Is Penetration Testing?

Wondering how to improve your cybersecurity posture? Hiring a penetration tester is just the beginning.

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Rodney Williams Rodney Williams
Updated on April 09, 2024

Black Tech Unicorns Are Rare. Here’s How to Change That.

More funding can help. So can staying overly optimistic.

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Adrian Bilan Adrian Bilan
Updated on April 09, 2024

How Will AI Change UX Design?

Technologies like AI, IoT and VR are constantly evolving. Our expert investigates how UX will evolve alongside — and whether AI will take over the UX designer’s job.

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Joe Procopio Joe Procopio
Updated on April 09, 2024

How to Get Other People to Sell Your Product for You

Four tried-and-true sales approaches that are making a comeback in the digital age.

Katlyn Gallo Katlyn Gallo
Updated on April 09, 2024

What Is an RFP?

An RFP (request for proposals) is a business document that announces and describes new business initiatives or projects, then requests bids from qualified contractors to complete the work.

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Michael Iams Michael Iams
Updated on April 09, 2024

How AI Can Make Fantasy Football Even More Fun

Artificial intelligence enhances data analytics, predictions and the game’s social aspect.

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Joe Procopio Joe Procopio
Updated on April 09, 2024

Crawl, Walk, Run, or Sprint? The 4 Phases of Fluid Startup Scaling.

How to keep it simple — and solvent.

Nick Babich Nick Babich
Updated on April 09, 2024

What Is Microcopy?

Microcopy is a small — no pun intended — but mighty part of your website’s design. This guide will help you craft great microcopy to make the most of it.

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