Expert Contributors Articles

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Nick Babich Nick Babich
Updated on April 20, 2024

Mastering User Personas in UX Design Will Create Loyal Customers

User personae are an established part of the UX toolkit, but predictive personae can take your design work to the next level.

Brian Bekins Brian Bekins
Updated on April 20, 2024

How to Manage Design Assets During a Rebrand

Rebranding your company’s visual identity is a huge undertaking. Our expert explains how to ensure you don’t get overwhelmed by the process.

Image: Shutterstock / Built In
Nick Babich Nick Babich
Updated on April 20, 2024

Lean UX Is Taking Over. Here’s Why.

What is Lean UX and how can you use it in your own product development?

Rubens Cantuni Rubens Cantuni
Updated on April 20, 2024

The Job of the UX Designer Is About to Undergo Radical Change

The very near future will be a concert of devices talking to each other, and the job of the UX designer will be writing the symphony.

Matthew Urwin Matthew Urwin
Updated on April 20, 2024

What Is Interaction Design?

Interaction design is the process of thinking about how users will interact with a product and making necessary adjustments.

Image: Shutterstock / Built In
Adam Thomas Adam Thomas
Updated on April 20, 2024

What Is Information Architecture?

Information architecture is a vital concept for UX designers to understand to ensure the products you make are both intelligible and discoverable. Our expert explains the basic principles to you here.

Image: Shutterstock / Built In
David Ryan Polgar David Ryan Polgar
Updated on April 20, 2024

Introducing HX: a New Way to Think About Technology

The tech industry's tendency to treat people as “users” rather than human beings is the source of myriad problems. HX strives to change that.

Antonio Solano Román Antonio Solano Román
Updated on April 20, 2024

4 Strategies to Conduct Better Design Research in Healthcare

Design practitioners can harness the circumstances unique to healthcare to create better experiences for users.

Matthew Urwin Matthew Urwin
Updated on April 20, 2024

What Is Graphic Design?

Graphic design is the process of communicating ideas and information through visual forms of content.

Image: Shutterstock / Built In
Samantha Berg Samantha Berg
Updated on April 20, 2024

Good Design Makes Users Happy

Done correctly, emotionally designed experiences can cultivate positive results not just for users, but also for the business.