Expert Contributors Articles

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Joe Procopio Joe Procopio
Updated on April 15, 2024

Forget B2B and B2C. The Real Startup Money Is in B2X.

B2X takes an agnostic approach to who you're selling to. But it requires a product and sales strategy that can conform to multiple requirements and use cases. 

Roman Barinov Roman Barinov
Updated on April 15, 2024

Gig Work Can Be Awful. Here Are 7 Apps Making It Suck a Little Less.

While the flexibility of the gig economy is desirable, there are considerable drawbacks — even dangers — that these apps mitigate.

Ray Blakney Ray Blakney
Updated on April 15, 2024

9 Ways to Improve Your Google Ad Campaigns

Pay attention to crucial details such as budget, A/B testing and negative keywords.

Image: Shutterstock / Built In
Cindy McGovern Cindy McGovern
Updated on April 15, 2024

How to Sell Successfully When the Product Is You

Create. Live. Sell. Combine all three to build a powerful personal brand.

Image: Shutterstock / Built In
Katlyn Gallo Katlyn Gallo
Updated on April 15, 2024

How to Build an Effective Cybersecurity Program for Your Business

Because of the increasing number of threats, every business needs a comprehensive cybersecurity program. Here are the most important components you need to include.

Nellie Wartoft Nellie Wartoft
Updated on April 15, 2024

Is an MBA Worth It?

An MBA can boost a career, but it costs time and money. Here’s how to decide whether to head back to school.

Image: Shutterstock / Built In
Omar Rabbolini Omar Rabbolini
Updated on April 15, 2024

Why Wash-Up Meetings Are Necessary After a Sprint

Although post-sprint retrospective meetings may seem optional, they’re the best way to find and fix errors in your Agile process.

Joe Procopio Joe Procopio
Updated on April 15, 2024

The Forgotten Side of Product Management: the Business

To be perfect, your product needs a general manager.

Adam C. Bandelli Adam C. Bandelli
Updated on April 15, 2024

The 4 Qualities Leaders Need to Build Trust and Boost Team Effectiveness

Relational intelligence is the key ingredient to trusting, high-performing professional relationships.

Alexander Lewis Alexander Lewis
Updated on April 15, 2024

4 Pricing Strategies in Marketing You Should Try

Four ways savvy marketers use price to increase revenue and sales.