Expert Contributors Articles

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Edoardo Romani Edoardo Romani
Updated on April 18, 2024

What Is Business Analysis and Reporting?

Business analysis and reporting refer to a comprehensive process of developing solutions to translate high-level business needs into actionable requirements.

Image: Shutterstock / Built In
David Wang David Wang
Updated on April 18, 2024

Why the Berkshire Hathaway Site Is a Master Class in Human-Centered Design

As a product designer, it’s easy to get distracted by personal bias, stakeholder input and “trendy” ideas. The Berkshire Hathaway site focuses on the user first.

Divanshu Khatter Divanshu Khatter
Updated on April 18, 2024

How to Web Scrape for Data Enrichment

When done ethically and compliantly, web scraping can significantly enhance data enrichment. Here’s how to do it.

Image: Shutterstock / Built In
Somer Simpson Somer Simpson
Updated on April 18, 2024

Adtech’s Foundations Are Cracking

Between talks of a cookie-less future and the implications of international data privacy regulations, the faults in the adtech ecosystem are becoming increasingly apparent.

Somer Simpson Somer Simpson
Updated on April 18, 2024

Straight Talk: Rectifying the Adtech Industry’s Unethical Behavior

Revenue relies heavily on programmatic advertising without any viable, sustainable alternatives, and the adtech supply chain has exploited that weakness.

Victor Kao Victor Kao
Updated on April 17, 2024

What Apple’s Ad-Tracking Restrictions Could Mean for Mobile Apps

Companies that depend on users’ digital footprints need to react and mobilize quickly to minimize disruption or declines in ad revenue. Here’s how.

Norm Chait Norm Chait
Updated on April 17, 2024

Digital Out-of-Home Adtech: This Ad’s for You

Location- and time-based data help advertisers launch super-targeted campaigns.

Image: Shutterstock / Built In
David Finkelstein David Finkelstein
Updated on April 17, 2024

When IDFA Is Gone, What Should Take Its Place?

Two options have emerged as the main alternatives for mobile ad targeting.

Irina Sulejmanović Irina Sulejmanović
Updated on April 17, 2024

How to Use API Integrations to Gather Real-Time Data for Personalization

Integrating with an API is an excellent way to scale your business and connect your customers with the virtual experiences they expect today.

Ricky Holm Ricky Holm
Updated on April 17, 2024

9 Ways to Use WebAR

Adding interactivity to your messaging can help make that material up to 80 percent more effective at capturing an audience’s attention.