Expert Contributors Articles

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Karen Rhorer Karen Rhorer
Updated on April 24, 2024

Hey, Sales Managers! Want to Establish Data-Driven One-on-Ones? Here’s How.

In sales, we’re accustomed to data steering quarterly and annual reporting. But how can regular one-on-ones with direct reports become just as data-driven?

Joe Procopio Joe Procopio
Updated on April 24, 2024

This Extended Onboarding Checklist Promotes Customer Success

Take the extra step to confirm your customers really need your product.

Image: Shutterstock / Built In
Neil McLean Neil McLean
Updated on April 24, 2024

Customer-Led Growth Is the Future of B2B Software Sales

This hybrid go-to-market strategy meets changing buyer demand by giving customers more say in their sales experience. Follow these best practices to benefit from what it has to offer.

Ansel Parikh Ansel Parikh
Updated on April 24, 2024

5 Steps to a Better Customer Feedback Loop

Customer feedback can be overwhelming. Here’s how to parse it better.

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Phil Geldart Phil Geldart
Updated on April 24, 2024

Here’s How to Make Your Company Customer Centric

Customer-centric companies treat the customer as a long-term relationship, not just a one-off transaction.

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Kristin Foster Kristin Foster
Updated on April 24, 2024

How Data Can Create Meaningful Customer Experiences

Personalized experiences boost sales, engagement and brand loyalty.

image: Shutterstock / Built In
Mark Petruzzi and Paul Melchiorre Mark Petruzzi and Paul Melchiorre
Updated on April 24, 2024

The Key to Leading a Great Sales Team? Building It Right.

Here’s what you should look for in your sales reps and the professional styles you may find in the field. How you build your team will determine how you eventually lead it.

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Brent Keltner Brent Keltner
Updated on April 24, 2024

How Do You Create an Authentic Buyer Journey? Stop Selling Your Product.

To create an authentic buyer journey and sell more, don’t tell your buyers about your product. Tell them how you can solve their problem.

Perri Maxwell Chaikof Perri Maxwell Chaikof
Updated on April 24, 2024

This Account Management Graph Kept Us — and Our Clients — Afloat in Economic Crisis

Look for clients in “positive pain.”

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Stuart Croft Stuart Croft
Updated on April 24, 2024

3 Reasons Product-led Growth Is Key to Successfully Scaling Your SaaS Company

Skeptical buyers don’t trust sales pitches. Let your product do the talking.