Expert Contributors Articles

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Adam Ludwin Adam Ludwin
Updated on April 24, 2024

Noncompetes Are Being Banned. Here’s What to Know About Them.

Our expert argues that non-compete agreements are useful only in a few cases and for a select group of employees.

Image: Shutterstock / Built In
Thomas Falk Thomas Falk
Updated on April 24, 2024

How Cities Are Using Precise Data to Enhance Urban Mobility

Innovative transportation solutions are getting smarter by recognizing supply and demand and using automation to efficiently avoid road hazards.

Tim Menard Tim Menard
Updated on April 24, 2024

How AI Can Make Evacuations a Little Less Stressful

With hurricane season upon us, can AI revolutionize the ways we stay safe?

Image: Shutterstock / Built In
Anthony Franklin Anthony Franklin
Updated on April 24, 2024

Why Product-Led Growth Is the Future of Sales

A product-led growth strategy puts your business’ products in the driver’s seat of the sales process. Doing so allows you to remain agile and flexible in the marketplace.

Tom Walker Tom Walker
Updated on April 24, 2024

Should You Fire That Customer?

Sometimes a customer relationship just doesn’t work out. Here’s how to know if it’s time to call it quits, and some steps to take before you do.

Joe Procopio Joe Procopio
Updated on April 24, 2024

How Successful Startups Avoid Selling to People Who Aren’t Buying

They discover, develop, and mine their market to find customer gold.

Yale Reardon Yale Reardon
Updated on April 24, 2024

What’s the Key to Success in Sales? Your Mindset.

Sales is a tough job that involves hearing the word “no” a lot. Here’s how to handle it without losing your cool.

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on April 24, 2024

How to Price Your Startup’s Subscription Product

The cost depends on what's being offered and how.

Image: Shutterstock / Built In
Karen Rhorer Karen Rhorer
Updated on April 24, 2024

The Key to SDR Prospecting Is a Data-Driven Approach

Are your SDRs on track to hit quota? Setting goals and reviewing them regularly sets you and your team up for success. Here’s how to do it.

Anthony Franklin Anthony Franklin
Updated on April 24, 2024

Why the SDR/AE Sales Model Doesn’t Always Work

The SDR/AE sales model is the gold standard, but it’s not always the best fit for your customers ... or your employees.