Expert Contributors Articles

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Matt Brown Matt Brown
Updated on April 19, 2024

FiveTran: Strengths and Weaknesses

An overview of this new data integration tool.

Edward Hearn Edward Hearn
Updated on April 19, 2024

How Data Visualizations Can Be Misleading

There are lies, damned lies and statistics. And then there are data visualizations.

Scott Jensen Scott Jensen
Updated on April 19, 2024

Can Data Be a Crystal Ball for the Job Market?

We’re working on it.

Image: Shutterstock / Built In
Grant Shirk Grant Shirk
Updated on April 19, 2024

4 Principles to Inspire a Truly Data-Driven Culture

To start, stop neglecting your data.

Todd Shepherd Todd Shepherd
Updated on April 19, 2024

Data Belongs to Everyone

When each user in an organization views data as a personal resource, they can get overly comfortable modifying it until it’s polluted. To avoid this problem, recalibrate your approach so that data is considered a shared resource.

Edward Hearn Edward Hearn
Updated on April 19, 2024

Correlation Is Not Causation. Except When It Is.

Anyone with even a passing familiarity with data and statistics has heard the old maxim “correlation is not causation.” If that's true, though, why use statistics at all?

Edward Hearn Edward Hearn
Updated on April 19, 2024

Make Company Leadership Stop Ignoring Your Analytics

You can compile all the data-driven analysis you like, but it’s useless unless someone in a position of power actually pays attention to it. Make sure you include the key ingredient to pique interest: context.

Ruth Burr Reedy Ruth Burr Reedy
Updated on April 19, 2024

Google Analytics 4: What You Need to Know Now

A quick-and-dirty guide to the big changes coming in 2023.

Image: Shutterstock / Built In
Edward Hearn Edward Hearn
Updated on April 19, 2024

Why Data Collection Methods Matter More Than Sheer Data Volume

More data can actually hurt when the collection methods are ignored.

Edward Hearn Edward Hearn
Updated on April 19, 2024

Are You Wasting Money on Big Data?

The proliferation of AI solutions has made big data all the rage, but you can probably find a less expensive way to generate useful, actionable insights.