Expert Contributors Articles

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Will Pearson Will Pearson
Updated on April 23, 2024

How to Create an Email Marketing Calendar

Companies often want to focus on email marketing, but they’re unsure how to get started. Fortunately, there are a lot of simple ways to launch email campaigns with resources you already use.

David McCarthy David McCarthy
Updated on April 23, 2024

So You Want to Leave Corporate Content Marketing for a Startup? Here’s What I Wish I’d Known.

If I could go back in time before I joined my first startup, what would I tell myself?

Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Copywriting?

Serving as the extension of a company’s brand, copywriters produce informative and engaging content that persuades readers to take action.

Image: Shutterstock / Built In
Patrick Ward Patrick Ward
Updated on April 23, 2024

How Our 3-Person Marketing Team Grew Our Inbound Sales Pipeline From $0 to $18M in a Year

When crisis hit, we had to ruthlessly prioritize to survive. We focused on these three channels to transform our business.

Steffen Schebesta Steffen Schebesta
Updated on April 23, 2024

Want Your Customers to Love You? Talk to Them.

Conversational marketing builds stronger bonds between businesses and their customers.

Image: Shutterstock / Built In
Megan McNamara Megan McNamara
Updated on April 23, 2024

What Is a Content Strategy?

A content strategy is an integrated approach to planning, developing and managing content

Image: Shutterstock / Built In
Przemek Chojecki Przemek Chojecki
Updated on April 23, 2024

Why Content Marketing Can Benefit You

I learned to love content marketing and so can you.

Joe Procopio Joe Procopio
Updated on April 23, 2024

How Great Content Marketing Can Create a Repeatable Sales Cycle

Great content should attract more prospects and push current prospects further down the sales funnel.

Image: Shutterstock / Built In
David McCarthy David McCarthy
Updated on April 23, 2024

6 Trends That Can Shift B2B Content Marketing in 2022

From companies leveraging their employees’ personal brands to new blogging strategies, here are our top predictions for the coming year.

David McCarthy David McCarthy
Updated on April 23, 2024

8 Questions to Ask in Your Next Content Marketing Job Interview

Asking what the team is like won’t shed light on your potential professional growth opportunities in a new content marketing role. But these interview questions might.