Editors' Picks Articles

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Brian Nordli Brian Nordli
Updated on April 15, 2024

What Are Soft Skills?

From empathy to curiosity, here’s how to learn and practice nontechnical abilities.

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Hal Koss Hal Koss
Updated on April 15, 2024

Brand Equity: How to Measure a Brand’s Value

Every marketer knows brand equity is important. Why can’t they agree on how to measure it?

Marc Benioff Marc Benioff
Updated on April 15, 2024

Why Salesforce’s Biggest Customer Hated Our Product

In 2013, we nearly lost our largest account for one simple reason: They hated Salesforce. Here’s how we kept their business.

David Ryan Polgar David Ryan Polgar
Updated on April 15, 2024

How to Build a Career in Responsible Tech

A better, more inclusive, more just tech future starts by opening the tech economy to people from a wide range of professional backgrounds. Here’s how to do that.

Zach Servideo Zach Servideo
Updated on April 15, 2024

Want to Recession-Proof Your Career? Become a Utility Player.

The best way to prepare for a constantly changing economic landscape is to diversify your skillset and make yourself indispensable.

Hal Koss Hal Koss
Updated on April 15, 2024

The Tech World Fell for Lean Startup. Was That a Mistake?

It’s been 10 years since Eric Ries wrote ‘The Lean Startup’ — and we’re still debating the concept’s merits.

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Lisa Bertagnoli Lisa Bertagnoli
Updated on April 15, 2024

How to Answer ‘Why Should We Hire You?’

Look to your experience and the job description for the perfect answer.

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Brooke Becher Brooke Becher
Updated on April 15, 2024

What Is the Pomodoro Technique?

This time-blocking productivity tool prescribes frequent breaks for more intentional work.

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Marc Randolph Marc Randolph
Updated on April 15, 2024

We Pitched Netflix to Blockbuster. They Laughed Us Out of the Building.

It was 2000. We were in the middle of the dot-com boom but hemorrhaging cash. We needed a $50 million buyout — and fast.

John Roa John Roa
Updated on April 15, 2024

I Eventually Made Millions Selling My Startup to Salesforce. But It All Started With 1 Desperate Pitch.

Here’s how I flipped the script in my first big client meeting.