Digital Media Articles

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David McCarthy David McCarthy
Updated on April 23, 2024

6 Trends That Can Shift B2B Content Marketing in 2022

From companies leveraging their employees’ personal brands to new blogging strategies, here are our top predictions for the coming year.

Amanda Proscia Amanda Proscia
Updated on April 22, 2024

How to Know If Your Tech Company Is Ready for PR

How do you know when it’s time to hire a PR team? Our expert offers corrections for three common misconceptions.

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Doug Stephens Doug Stephens
Updated on April 20, 2024

Why the Futures of E-Commerce and Media Are Intertwined

From industry titans like Amazon and Walmart to small startups, smart companies are figuring out ways to shake up the e-commerce experience. Here’s what the future may hold.

Andy Beohar Andy Beohar
Updated on April 12, 2024

5 Ways to Increase Your Website Traffic Without SEO

Social media, email and influencer marketing can boost traffic while you wait for SEO efforts to kick in.

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Hal Koss Hal Koss
Updated on April 12, 2024

What Is Earned Media? A Complete Guide.

Earned media strategy is all about the long game.

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Hal Koss Hal Koss
Updated on April 08, 2024

10 Earned Media Examples to Inspire Your Marketing

From viral stunts to funny social posts, here’s how brands get free publicity from their promotional efforts.

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Edward Hearn Edward Hearn
Updated on March 15, 2023

Are Companies Investing Too Much in Digital Infrastructure?

In the big data arms race, companies might be tempted to invest heavily in sophisticated predictive models. But when it comes to forecasting, bigger isn’t always better.