Ideation is one of the most important steps in a design process. Use these techniques to get your team’s ideas flowing.
Sketchstorming takes advantage of the brain’s natural affinity for visual imagery. Use it to develop innovative solutions to your design problems.
After defining the ride-hailing product category, Shalin Amin is building a two-sided apartment marketplace at Zumper.
Many product creators make a common but costly mistake — they focus too much on the business’ objectives and forget about their users. As a result, the products they design suffer from bad UX.
Edtech companies are raising the bar.
Heuristic analysis is a useful way to get multiple expert eyes on a product to evaluate its usability. Here’s a guide to getting started.
Quantitative and qualitative research methods are often treated as opposites. But to make the best possible product, you need both.
Customer-loyalty apps should create feedback loops with compounding effects.
Figuring out what listeners like is just the beginning.
If you have legacy apps that need an update, AI can help you streamline the process and restore them to life.
