Anyone with even a passing familiarity with data and statistics has heard the old maxim “correlation is not causation.” If that's true, though, why use statistics at all?
You can compile all the data-driven analysis you like, but it’s useless unless someone in a position of power actually pays attention to it. Make sure you include the key ingredient to pique interest: context.
The proliferation of AI solutions has made big data all the rage, but you can probably find a less expensive way to generate useful, actionable insights.
