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Brian Nordli Brian Nordli
Updated on April 24, 2024

Ditch Formulaic Emails and Make Your Prospecting Fun

Creative prospecting is about personalization.

Kristin Foster Kristin Foster
Updated on April 24, 2024

How Data Can Create Meaningful Customer Experiences

Personalized experiences boost sales, engagement and brand loyalty.

image: Shutterstock / Built In
Adam Calica Adam Calica
Updated on April 24, 2024

Cold Email Tips and Strategies from 11 Sales Teams

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Brian Nordli Brian Nordli
Updated on April 24, 2024

Stealth Mode Startup Sales: How to Close Deals While Flying Under the Radar

How ChartHop’s head of sales closed deals until the company emerged from stealth.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 24, 2024

Channel Sales Can Help Scale Your Product

If you have the right partners, that is.

Brian Nordli Brian Nordli
Updated on April 24, 2024

The Future of Sales Is Buyer Enablement

It's no longer about closing the deal yourself.

Brian Nordli Brian Nordli
Updated on April 24, 2024

The Key to Success in SMB Sales? Trust.

When objections lurk around every stage of the buyer experience, here’s how to close the deal.

Brian Nordli Brian Nordli
Updated on April 24, 2024

Building a Sales Strategy for a New Product From Scratch

Pillar Booth turned its office phone booth into a coronavirus testing station. Next step: Designing a new sales strategy.

Mark Petruzzi and Paul Melchiorre Mark Petruzzi and Paul Melchiorre
Updated on April 24, 2024

The Key to Leading a Great Sales Team? Building It Right.

Here’s what you should look for in your sales reps and the professional styles you may find in the field. How you build your team will determine how you eventually lead it.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 24, 2024

How Culture Amp Became a Billion-Dollar Startup Without Sales Quotas

Quotas incentivize short-term thinking. But does that mean your team should get rid of them? It depends.