Top Marketing Jobs in Tallahassee, FL

The Marketing Executive is responsible for marketing commercial insurance, acquiring new business, retaining renewals, and analyzing trends in the insurance market.

We are seeking VP / Head of Marketing candidates with experience in leading marketing at high-growth startups or tech companies for our portfolio.

Lead product marketing to define category-level positioning and GTM for an AI-driven claims orchestration platform. Translate technical AI capabilities into CCO/CIO-ready messaging, own pricing/packaging, drive land-and-expand motions, enable sales, build a small senior team, and collaborate with Product and Brand to scale adoption across enterprise insurers.

The Principal Product Marketing Manager will define go-to-market strategies, shape product narratives, enable sales teams, and translate customer insights into action to drive growth for enterprise software products.

Lead customer expansion and retention marketing for a B2B SaaS platform. Build and execute cross-sell, upsell, events, webinars, advocacy, and account-based campaigns; measure impact and partner with sales, product marketing, and operations to drive expansion revenue and customer advocacy.

Lead product marketing for Go Fish Digital: define positioning and messaging, run go-to-market plans and launches, build sales enablement, perform customer and competitive research, align cross-functional teams, and measure and optimize product marketing outcomes.

Lead marketing initiatives at Whetstone Research, create digital content, manage contributors, and prioritize strategies in blockchain and crypto.

Lead and scale CertifyOS's marketing organization to drive predictable pipeline and revenue. Build demand generation across paid, content, SEO, ABM, events, and digital programs; own product marketing, positioning, and launches; establish marketing analytics, attribution, and forecasting; hire and mentor a high-performing team; and partner cross-functionally to align growth, adoption, and retention with company OKRs.

Lead and build Fleetio's product marketing and GTM commercialization function. Create repeatable launch frameworks, positioning, messaging, pricing, sales plays, and enablement. Align Product, Sales, Marketing, Customer Success, and Partners; hire and grow a commercialization team; establish operating rhythms, templates, and metrics to drive adoption, pipeline, and revenue.

Lead Brand, Growth, and Experiential Marketing for the Mapping Applications Division. Build and scale a marketing organization, drive organic-first growth, own subscriber lifecycle (acquisition, activation, retention, reactivation), architect the martech stack, apply AI and agentic automation, develop experiential community programs, and partner with Product, Engineering, and Editorial to inform product and marketing strategy.

Lead go-to-market strategy, messaging, and campaigns for payments products. Use AI-driven insights and generative tools for segmentation, content, personalization, campaign optimization, ROI tracking, sales enablement, and events while collaborating with stakeholders and agencies.

This role involves developing and executing product-led growth strategies, optimizing marketing funnels, and creating compelling narratives for audience engagement.

The Head of Marketing will build brand strategy, lead generation, and market presence while working with executives to translate technical expertise into compelling narratives for enterprise buyers.

The Growth Marketing Manager will develop and execute a product-led growth strategy, manage audience development, optimize funnels, and create impactful marketing campaigns while collaborating with product and design teams.

Lead go-to-market execution for the Risk Shield product line by creating messaging, sales and customer-facing content, enablement and training materials, and communications across the customer lifecycle. Conduct competitive and market research, gather field feedback, track program performance, and partner with Sales, Product, and Marketing to support launches and retention. Use AI tools to accelerate content and program execution while maintaining quality.

The Director of GTM, Partnerships leads the commercial lifecycle in partnerships, focusing on relationship building, strategic operations, and financial management.

Lead go-to-market strategy and execution for broker-facing insurance products. Manage email campaigns, broker segmentation, CRM data hygiene, and a library of sales enablement assets. Translate complex program details into clear marketing materials, collaborate with sales and underwriting for feedback, and measure campaign performance to optimize engagement.

Manage commercial property & casualty submissions: evaluate risks, prepare applications and proposals, obtain and negotiate quotes with underwriters, and bind/issue policies in partnership with sales and carriers.

Lead product marketing as the first dedicated PMM: define launch processes, develop messaging and positioning, create case studies and benchmarks, and collaborate with sales, partnerships, and marketing to drive awareness, demand, and product usage for large mortgage lenders.

Lead product marketing for offers: validate and shape offer strategy, build financial models and business cases, forecast performance, analyze customer lifecycle impacts, partner cross-functionally, and translate analysis into executive recommendations to optimize acquisition, retention, and revenue for a streaming service.

Lead the transformation of marketing strategy for an AI-native positioning, focusing on website overhaul, developing marketing strategies, and managing campaigns.

Lead and scale a profitable paid app subscription acquisition program. Own KPI development, campaign strategy, budget allocation, measurement frameworks, experimentation, and cross-functional roadmapping. Drive integrated paid campaigns, rapid testing, and alignment across marketing, product, design, data science, and finance to grow subscribers while preserving privacy-respecting practices.

Lead product positioning, messaging, and go-to-market execution for a B2B SaaS product. Develop value propositions, enable sales with assets, conduct market and competitive research, partner with Product and Content teams, and drive customer advocacy through testimonials and insights to support launches and ongoing product adoption.

Lead Silvur's marketing strategy and execution to drive awareness, acquisition, engagement, and retention across Silvur and Silvur Insurance. Build scalable, AI-forward marcom systems, run cross-channel B2B and B2B2C campaigns, support product marketing and sales enablement, manage brand and creative, own marketing data and analytics, and lead a small marketing team while contributing as an individual contributor.

Lead and own the full marketing function for a subscription SaaS aimed at self-published authors: set strategy, sharpen positioning, run paid and organic channels, define metrics, execute launches, write high-quality copy, and hire and manage a small marketing team.