Top Senior Marketing Jobs in Salt Lake City, UT

Lead strategy, planning, and execution for Connected TV, audio, OOH, and direct mail/gifting. Build programmatic audio and CTV programs, manage media/vendor relationships, design incrementality tests and measurement frameworks, partner with Creative and Analytics to align channels with pipeline goals, and scale offline, upper-funnel programs within an ABM and performance-marketing context.

Lead retention marketing to drive repeat revenue and customer lifetime value across email, SMS, catalog, paid remarketing, affiliates and loyalty. Own retention strategy, budget allocation, forecasting, segmentation, experimentation, and reporting. Optimize lifecycle flows, reactivation and frequency, evaluate incrementality, and partner cross-functionally. Manage and develop direct reports and coordinate with agencies and creative teams to deliver personalized, performance-driven retention programs.

Lead and execute strategic B2C and B2B marketing programs for Enbridge Gas Distribution & Storage US jurisdictions. Manage end-to-end campaign planning, execution, analytics, agency relationships, budgeting, compliance with state/federal regulations, and stakeholder engagement. Drive innovation, optimize performance, and ensure brand consistency across omnichannel initiatives.

Drive GTM execution for Filevine's AI-driven legal products by crafting messaging, product content, and collateral. Partner with Product, Sales, and Marketing to launch features, enable sales with battlecards and training, conduct competitive analysis, and translate technical AI/LLM capabilities into customer-facing materials that resonate across legal practice sizes.

The Principal Product Marketing Manager will lead strategy, positioning, and go-to-market initiatives for Gong's agentic execution layer, targeting technical buyers in revenue operations. This role involves shaping messaging, driving launches, and making complex AI and execution concepts accessible to stakeholders.

Lead product marketing for Runpod's AI infrastructure platform: define positioning and messaging, run launches, own competitive intelligence and sales enablement, create technical long-form content, build AI-assisted content workflows, conduct customer research, and align GTM across product, marketing, and sales to drive awareness, adoption, and revenue.

Own product marketing as a senior individual contributor: define positioning and messaging for the AI platform, create sales enablement assets, run product launches end-to-end, build the PMM operating system, and translate customer and competitive insight into revenue-driving materials.

Lead sales enablement content strategy for life sciences and medical practice markets: create and maintain BoM, battlecards, launch kits, and content operations to drive win rates and sales productivity. Partner with product marketing, manage repositories and version control, and optionally travel for trainings and conferences.

Lead launch of a new product into a new market while protecting legacy business. Own positioning, go-to-market, demand generation, lead nurturing, funnel management, and cross-functional alignment with Sales and Product. Manage and develop the marketing team, establish brand voice, and measure performance. Travel ~30-35% and operate from Sandy, UT or Columbia, MO offices.

Lead paid acquisition strategy across four brands, manage a small internal team and agencies, set budget allocation based on incrementality and LTV, run channel execution and testing, expand new channels, partner with Creative, Merchandising, and eCommerce, and report results and recommendations to executive leadership.

Lead end-to-end integrated growth marketing campaigns to drive provider awareness, engagement, conversion, and retention. Own campaign briefs, coordinate cross-channel teams (paid, email, web, creative), run structured experiments, identify funnel friction, and track full-funnel KPIs (CPA, CVR, CPL, ROAS, CAC). Partner with sales to monitor lead quality and optimize performance.

Lead execution of college-specific marketing strategies to drive new student growth for corporate and transfer partnerships. Manage campaign development and product launches, set measurable KPIs, coordinate creative and agency teams, research audiences and media placements, track performance, and build trusted relationships with academic program leaders.

Lead 0->1 B2B growth by designing scrappy, data-driven distribution plays and high-velocity experiments across acquisition, activation, and retention. Own the AEO narrative, run creative growth hacks (benchmarking tools, scraping, competitor analysis), operationalize founder-led thought leadership, build the growth tooling stack, and measure attribution to drive lead quality and conversions.

Own Quill’s paid search program across Google Ads and Microsoft Advertising, including strategy, execution, optimization, budgeting, testing, and performance reporting. Manage external SEM agency resources, analyze campaign and customer data, diagnose performance issues, and coordinate corrective actions. Partner with analytics and cross-functional teams to improve acquisition, order growth, profitability, lifetime value, and customer outcomes.

Develop and execute multi-channel marketing strategies and campaigns to increase brand awareness, generate leads, and drive revenue. Analyze marketing data, optimize budgets for ROI, collaborate with sales, product, and creative teams, and monitor industry and competitor trends. The role requires marketing management experience, strong communication and analytical skills, and proficiency with marketing automation platforms such as Marketo or HubSpot.

The Marketing Lead will drive execution for various marketing functions, create compelling content, run launch campaigns, manage events, and generate demand for Goldsky's fintech-focused products.

Lead brand initiatives across the organization, including digital asset management governance, employee brand engagement, brand education, naming projects, trademark coordination, and brand governance. Manage project plans, creative assets, stakeholder reviews, approvals, training, communications, and process improvements while partnering with marketing, creative, communications, legal, and business teams.

Own and operate the marketing technology stack, including WordPress, Pardot, SEO, CRO, email, paid media, and analytics. Manage website operations, technical SEO, A/B and multivariate testing, automated email nurture programs, and Salesforce reporting to drive lead generation and pipeline. Collaborate with design, content, and sales; optimize conversion paths and paid campaigns; ensure accessibility, deliverability, and attribution reporting.

Leads product marketing strategy for NetBrain’s Agentic NetOps platform, including competitive positioning, narrative development, use-case discovery, marketecture, product launches, sales enablement, and voice-of-market initiatives. Partners with Product, Sales, Engineering, Solutions Marketing, and Analyst Relations to translate technical capabilities into differentiated buyer value. Requires strong enterprise B2B software marketing leadership and experience with portfolios, repackaging, launches, and technical and executive audiences.

Own regional demand generation and territory marketing programs that build pipeline for field sales and partner channels. Design multi-touch campaigns across email, direct mail, digital, and localized content; develop co-marketing and partner activation programs; manage campaign calendars; coordinate with sales and channel teams; and track MQLs, SQLs, referrals, pipeline contribution, CRM tagging, handoffs, and closed-loop reporting. The role requires up to 30% travel.

Own Hightouch’s competitive intelligence program, including competitor research, positioning, battlecards, comparison frameworks, sales enablement, and market insights. Partner with Product Marketing, Sales, and Product Management on launches, campaigns, roadmap input, and deal support. Create website messaging, case studies, objection-handling content, and customer-focused narratives. Represent Hightouch at events, customer engagements, and webinars while establishing a competitive program from scratch.

Lead and develop a team supporting advisor marketing programs, platform adoption, documentation, and process improvements. Own SOPs, playbooks, vendor/platform relationships, training, and AI-enabled workflow innovation. Drive operational consistency, measure performance, and partner cross-functionally to scale resources and improve advisor marketing effectiveness.

Develop positioning, messaging, customer-facing copy, go-to-market plans, and lifecycle strategies for consumer products serving SNAP recipients and Medicare users. Conduct audience research, shape product decisions, define success metrics, design experiments, and analyze adoption, engagement, conversion, and revenue data. Partner with Product, Lifecycle, Growth, Research, and business teams to drive product discovery, activation, retention, and repeat engagement.

Own go-to-market strategy and execution for SonicWall’s EDR, threat protection, and other product lines. Develop positioning, messaging, launches, sales enablement, thought leadership, demand-generation content, and competitive intelligence. Lead technology alliance partner marketing, joint go-to-market plans, and performance measurement. Translate complex cybersecurity capabilities into compelling business value while partnering cross-functionally with product, engineering, sales, channel, and alliance teams.

Lead cross-channel CRM lifecycle programs (Email, Push, SMS, packaging inserts) to reduce churn and drive retention. Partner with Creative, Data Science, Product, and Engineering to design personalized, data-driven campaigns, optimize workflows with ESPs and AI tools, and report performance and strategic insights to leadership.