Top Senior Marketing Jobs in New Orleans, LA

Own product marketing at Vividly, building the function from the ground up. Responsibilities include coordinating product release communications, customer education, go-to-market launches, sales enablement, competitive positioning, feature adoption metrics, upsell campaigns, and a structured product advocacy program. The role translates complex SaaS functionality into compelling business value for CPG finance and sales buyers while collaborating across product, customer success, sales, marketing, and revenue operations.

Develop and execute B2B marketing content supporting partner programs, product launches, integrated campaigns, and security-focused audiences. Create blogs, emails, landing pages, customer stories, webinars, solution briefs, videos, sales collateral, and enablement assets. Collaborate with product marketing, channel, demand generation, sales, regional teams, designers, and agencies. Identify content opportunities, manage editorial planning, interview subject matter experts and customers, and repurpose content across channels.

Lead lifecycle marketing strategy and execution across email, SMS, push, and in-app channels. Build personalized, automated customer journeys for acquisition, onboarding, engagement, retention, winback, and referrals. Analyze campaign performance, segmentation, churn, conversion, and lifetime value; oversee testing and optimization. Partner with Analytics, Product, Brand, Operations, Technology, and Data teams to improve CRM capabilities and member experiences while mentoring junior team members.

Lead competitive intelligence and market research across Outreach's AI and revenue platform portfolio. Translate market, customer, and competitor insights into differentiated positioning, battlecards, enablement, and strategic recommendations to influence GTM strategy, product decisions, and executive priorities. Represent Outreach externally and drive cross-functional initiatives that improve win rates and competitive positioning.

Leads integrated, cross-channel marketing strategy and execution across digital, email, web, events, partner, ABM, paid, and lifecycle channels. Owns the marketing calendar, campaign operations, audience-specific programs, KPIs, budget, vendors, and performance optimization. Partners with marketing, sales, product, and design teams to drive pipeline and brand growth. Serves as a strategic partner to the CMO, prepares executive updates, leads special projects, and manages and develops marketing talent.

Build Mimica’s product marketing function and own product positioning, messaging, go-to-market strategy, launches, market research, customer narratives, sales enablement, and marketing collateral. Partner closely with Product, Sales, Content, Demand Generation, and other teams to translate technically complex AI and enterprise software capabilities into compelling stories for varied industries, personas, use cases, and customer segments.

Execute integrated B2B growth marketing campaigns across email, nurture, webinars, paid media, retargeting, ABM, and digital channels. Operate marketing automation and MarTech platforms, coordinate campaign deployment and lead routing, monitor funnel and pipeline performance, optimize audiences and channels, and prepare attribution reports and dashboards. Collaborate with Product Marketing, Sales, Marketing Operations, Sales Operations, content, and communications teams to drive engagement, conversions, and measurable pipeline impact.

Leads global performance marketing across North America, Europe, and APAC, owning a multimillion-dollar paid media budget and growth outcomes. Responsibilities include channel strategy, budget allocation, campaign optimization, creative testing, analytics, attribution, marketing mix modeling, incrementality testing, and performance reporting. Manages and develops a performance marketing team, partners cross-functionally, monitors platform trends, and identifies new acquisition opportunities while balancing short-term efficiency with long-term brand growth.

Leads global integrated marketing campaigns and always-on content for the Littmann Stethoscope brand. Develops campaign and influencer strategies, coordinates regional localization, and executes programs across digital, social, email, web, events, sales enablement, and traditional channels. Establishes KPIs, dashboards, and measurement frameworks; analyzes performance, consumer insights, and ROI to optimize campaigns and investments. Partners with marketing, sales, digital teams, agencies, and cross-functional stakeholders worldwide.

Own go-to-market for Trackforce product portfolio: develop positioning and messaging, lead end-to-end product launches, enable Sales and Customer Success with assets and training, track adoption and launch KPIs (including Pendo), and run voice-of-customer research to inform Product and GTM strategy.

Lead and execute end-to-end growth marketing: design multi-channel acquisition campaigns, own funnel KPIs, collaborate with Product/Engineering/Sales, develop brand and positioning, analyze metrics, and run experiments to scale user acquisition, engagement, and retention.

Lead conceptual and design-focused creative work for B2B brands, campaigns, advertisements, and account-based marketing. Partner with multidisciplinary teams, guide projects from ideation through execution, present and sell ideas to clients, simplify complex offerings, and uphold high creative standards. The role involves shaping creative direction, building client relationships, mentoring collaborators, and developing distinctive visual-verbal concepts across platforms.

Leads marketing insights and planning, unifying consumer, competitive, market, and dealer data into actionable strategies. Oversees segmentation, KPI dashboards, long-range and annual planning, budgeting, business cases, CDP requirements, and AI-enabled automation. Serves as chief of staff and advisor to the CMO, presents to executives and the board, and builds and mentors a multi-layered insights and analytics team.

Leads consumer research and segmentation, selecting qualitative, quantitative, or secondary methods to generate efficient insights. Translates customer needs and behaviors into marketing strategy, CDP requirements, and growth and retention initiatives. Presents actionable recommendations to executive audiences, manages research vendors, panels, and budgets, applies AI to accelerate insight generation, and builds a high-performing consumer insights team.

Own product positioning, messaging, and go-to-market strategy for EdSights’ product lines. Lead feature and product launches, competitive research, integrated campaigns, content development, and sales and customer experience enablement. Partner cross-functionally with Product, Growth Marketing, Sales, CX, and executives to translate market insights into roadmap input, strengthen adoption, and drive pipeline and revenue impact.

The Senior Growth Marketing Specialist drives multi-channel campaigns to create pipelines, enhance customer engagement, and optimize marketing performance, focusing on ABM, digital marketing, and marketing automation.

Lead SVOD product marketing strategy and execution across DIRECTV platforms. Own multi-million-dollar revenue, manage partner relationships, lead and develop a SVOD marketing team, and collaborate with Product, Finance, Analytics, and Content to drive acquisition, retention, and churn reduction through data-driven campaigns and executive communication.

Lead product marketing, GTM strategy, enablement, and design for an AI-powered B2B SaaS portfolio. Own positioning, launches, pricing, buyer and competitor insight, enablement programs and content, cross-functional GTM planning, and drive AI adoption and measurement across product marketing and GTM teams.

Lead product marketing strategy for Picus’s cybersecurity platform, including positioning, messaging, competitive intelligence, analyst relations, sales enablement, ICP and persona development, and product launch execution. Partner with Product Management, Sales, Technical Marketing, Growth Marketing, and company leadership to strengthen market presence, communicate technical value, support roadmap alignment, and drive global adoption.

Leads product marketing strategy for Picus’s cybersecurity platform, including positioning, messaging, competitive intelligence, analyst relations, ICP and persona development, sales enablement, and product launch execution. Partners with Product Management, Sales, Technical Marketing, Growth Marketing, and company leadership to communicate complex cybersecurity capabilities, strengthen market presence, influence go-to-market strategy, and drive adoption globally.

Support GTM readiness and product launches by translating market and customer insights into positioning, messaging, enablement assets, and sales tools. Partner with Product, Sales, and Marketing to inform roadmap priorities, maintain messaging across channels, drive sales enablement, and execute industry visibility and event activities for assigned products.

Lead audience growth and attendee experience for Masters of Scale Summit and other events. Own marketing strategy, campaign execution, HubSpot operations, registration systems, partner outreach, attendee communications, and reporting to drive registration and optimize conversion.

Leads Viral Nation’s content marketing strategy and execution as a demand-generation engine. Owns editorial planning, content-to-conversion pathways, distribution, brand governance, attribution, KPI reporting, and optimization across B2B and B2C audiences. Manages content employees and freelance resources, partners with sales and marketing teams, and uses data, testing, and AI-assisted workflows to generate qualified leads, influence pipeline, and improve content ROI.

The Senior Growth Marketer will lead Brisk's growth strategy, experimenting with creative ideas and building scalable marketing systems to drive teacher engagement and product adoption.

Lead strategy and execution for sales and marketing to drive new client revenue and growth. Build and develop the Sales & Marketing team, own messaging and positioning, run demand generation and pipeline development, optimize marketing spend, monitor competitive landscape, and collaborate cross-functionally to meet revenue, lead generation, and CAC targets.