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Join Self Financial as a Senior Lifecycle Marketing Manager to lead multi-channel marketing programs, drive engagement, and reduce churn through data-driven strategies. Collaborate with cross-functional teams to understand users and develop messaging strategies for maximum engagement and retention. Take ownership of crucial KPIs and lead the development of customer journey maps, campaign optimization, and performance monitoring. Utilize data and CRM management for effective segmentation and communication, and report campaign effectiveness to key stakeholders.
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