Top Brand Manager Jobs

Leads brand and product portfolio strategy for a consumer packaged goods product line. Responsibilities include managing revenue and margin targets, analyzing consumer and competitive insights, developing innovation and renovation projects, leading cross-functional launches, conducting consumer research, creating marketing plans, managing budgets, and partnering with Sales, Finance, R&D, and Operations.

Leads consumer product innovation for Health-Ade, from trend identification and concept development through commercialization, launch, and activation. Coordinates cross-functional teams across R&D, Finance, Supply Chain, Sales, Insights, Design, Legal, and Regulatory. Develops business cases, evaluates consumer and market data, manages project risks and timelines, and supports product storytelling, retailer presentations, experiential marketing, sampling, and influencer programs.

Drive growth for a pet food brand by translating consumer and category insights into strategies, analyzing performance, leading innovation and renovation projects, developing annual brand plans, and coordinating product launches, promotions, merchandising, distribution, sales, and integrated marketing initiatives.

Leads strategic brand initiatives for WoodSpring Suites and Everhome Suites, translating strategy into project plans, business cases, and measurable outcomes. Coordinates cross-functional teams, franchisees, vendors, and advisory councils; analyzes financial, operational, competitive, and performance data; and develops executive recommendations. Oversees prototype and product-related initiatives, evaluating owner ROI, capital requirements, operational feasibility, and speed to market. This autonomous role influences stakeholders and supports brand performance across extended-stay hotel franchises.

Develop and execute BaBylissPRO Styling Tools brand plans, positioning, messaging, marketing assets, and go-to-market initiatives. Analyze category, consumer, competitive, digital, and sales data to generate actionable insights. Manage agency coordination, marketing budgets, timelines, post-activity evaluations, and sales tools while collaborating cross-functionally. Lead best-practice development and manage an Assistant or Associate Brand Manager.

Lead brand strategy, portfolio management, innovation commercialization, P&L priorities, retail media, and integrated growth plans for branded and private-label CPG portfolios. Translate consumer and market insights into strategies, manage investment tradeoffs, collaborate cross-functionally, and communicate performance recommendations to senior leadership. The role is hybrid in Lake Forest and includes 10–15% travel.

Manage brand business performance, licensee relationships, retail and marketplace opportunities, go-to-market execution, product approvals, merchandising, market research, and trademark and contract tracking. Coordinate cross-functional meetings with marketing, creative, legal, and business development teams. Maintain calendars, reporting, partner reviews, launch materials, compliance records, and royalty processes while supporting brand growth strategies.

Develops and leads the vision and strategy for radio and audio brands across music, spoken word, talent, production, contesting, digital applications, and social media. Responsibilities include research, content creation, talent coaching, marketing and promotion development, strategic planning, and brand oversight. The role requires strong media leadership, content judgment, communication skills, knowledge of digital and social best practices, broadcast-system proficiency, and flexibility to work irregular hours.

Develop and execute brand communications strategies for product launches, occasion campaigns, and consumer activations. Build media relationships, craft messaging, secure earned coverage, and ensure consistent brand representation across earned, managed, and owned channels. Coordinate with media, content, marketing, sports, and culture teams; track campaign performance; prepare reporting and presentations; and support communications planning and execution across the organization.

Leads Brightspeed’s enterprise brand strategy across flagship fiber and legacy DSL products. Owns brand positioning, identity, messaging, governance, campaigns, brand metrics, and organic social strategy. Partners with marketing, product, sales, and executive stakeholders to integrate brand strategy into launches and customer experiences. Manages external agencies and develops a team of brand and social professionals while identifying opportunities to improve awareness, engagement, reputation, and long-term brand equity.

Leads integrated brand marketing strategies for licensed partner brands, including annual planning, retail activation, promotional funding, paid media, digital commerce, content development, product launches, and co-branding. Manages licensors, retailer partnerships, budgets, cross-functional projects, and executive recommendations to increase revenue, market share, distribution, brand visibility, and consumer conversion.

Supports the global brand lead across brand events, social content studio development, marketing calendars, creative briefs, campaign strategy, product launches, and special projects. Manages internal and external creative partners, ensures consistent brand execution, collaborates with product marketing and regional teams, and advocates for efficient production workflows. The role requires strong global brand strategy, social marketing expertise, cross-functional leadership, executive communication, and creative judgment.

Leads brand strategy, P&L management, marketing planning, digital campaign execution, market analysis, and sales collaboration for a women’s health consumer brand. Manages budgets, timelines, agencies, vendors, retailer presentations, and one to two direct reports while driving brand growth across brick-and-mortar and e-commerce channels.

Participate in a 10-week brand management internship, leading cross-functional teams, developing brand strategies, executing marketing initiatives, managing P&Ls, and supporting product, packaging, pricing, promotion, distribution, and business operations decisions. The role is based at General Mills’ Minneapolis headquarters and may lead to its full-time Brand Leadership Development Program.

Leads brand strategy, integrated marketing, innovation, retail and omnichannel activation for General Mills brands. Owns P&L performance, growth planning, pricing, promotion, forecasting, distribution and business analysis. Builds consumer-centric strategies, leads cross-functional teams, coaches talent, and manages execution across physical and digital channels. The role requires strong commercial judgment, communication, influence, and the ability to operate independently in a matrixed environment.

Leads brand strategy, integrated marketing, innovation, channel activation, and P&L performance for General Mills brands. Develops consumer-focused strategies across media, digital, retail, eCommerce, and omnichannel touchpoints; drives pricing, promotion, distribution, forecasting, and growth planning. Leads cross-functional teams, coaches talent, manages external partnerships, and uses data and emerging technologies to improve brand performance.

Own event strategy and execution across conferences, webinars, executive dinners, sponsorships, and industry activations. Partner with sales to generate qualified pipeline, increase brand awareness, manage vendors and budgets, oversee website updates, and support integrated marketing campaigns. The role requires strong project management, B2B marketing experience, marketing automation proficiency, and familiarity with brands, agencies, advertising, ad tech, or marketing technology.

Develop and execute global brand strategy and integrated activations for Fisher-Price across content, products, retail, eCommerce, experiences, and partnerships. The role defines brand positioning, messaging, growth roadmaps, storytelling frameworks, and culturally relevant campaigns; aligns cross-functional teams; manages agencies; oversees brand assets and activation toolkits; and monitors brand health. Requires strong strategic, analytical, communication, presentation, financial, and cross-functional leadership skills.

Own Robinhood’s community management strategy and daily engagement across X, Reddit, TikTok, YouTube, and Instagram. Develop social content, moderate conversations, monitor sentiment, gather customer insights, execute community activations, and support product marketing campaigns. Translate social metrics and internet culture into actionable strategies while maintaining Robinhood’s brand voice and complying with strict financial regulations.

Develops customer insights, personas, buying behavior maps, value propositions, messaging, brand playbooks, and activation recommendations. Leads cross-functional brand initiatives from strategy through implementation and measurement, partnering with Marketing, Sales, Customer Experience, and Analytics to strengthen customer connection, brand consistency, and business growth.

Own brand marketing initiatives from strategy through execution, including campaigns, product launches, creator partnerships, collaborations, PR moments, and activations. Develop cross-channel narratives, coordinate creative and owned-channel execution, evaluate partners, analyze creator performance, and build scalable processes. The role requires strategic thinking, strong consumer and brand intuition, cross-functional project management, clear communication, initiative, and comfort using AI and automation to improve workflows.

Lead Kitsch's brand partnerships end-to-end: source, vet, negotiate, and manage partnerships; run activations and mailers; coordinate with influencer and launch teams; act as partner press contact; report pipeline performance; and manage and develop a Brand Partnerships Coordinator.

Own the Cello brand’s growth, profitability, positioning, and marketplace success. Lead brand strategy, P&L management, innovation and commercialization, annual marketing plans, shopper marketing, digital and social programs, consumer and category insights, forecasting, and performance optimization. Partner cross-functionally with Sales, Finance, Operations, and Consumer Insights, manage agencies and external partners, develop sales tools, and represent the brand with customers and retailers.

Leads consumer healthcare brand strategy and execution, including brand planning, advertising, promotions, social media and influencer programs, market analysis, new product development, forecasting, P&L management, sales support, and margin improvement. Collaborates with agencies, vendors, sales, demand planning, and cross-functional teams to drive brand growth, profitability, and successful product launches.

Leads First Solar’s global marketing and brand strategy across customer, product, corporate, and political advocacy. Oversees brand governance, digital presence, customer engagement, product storytelling, campaigns, events, and stakeholder messaging. Drives the evaluation and implementation of AI and LLM tools for marketing operations, content creation, and campaign optimization. Manages cross-functional initiatives, mentors team members, develops high-performing teams, and ensures consistent brand execution across external-facing functions.