Brand Marketing Manager

Company Description

Postal is a sales and marketing platform that helps personalize, automate, and scale direct mail, internal and external events, branded company swag, and personalized gifts to drive better engagement with prospects, customers, partners, and employees. Postal’s expansive marketplace, flexible integrations, and comprehensive events portal help companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. Postal, a venture-backed startup, is integrated with all major sales and marketing technology and led by a nationally recognized founding team with multiple successful $mm exits. Postal is made with love in San Luis Obispo, CA and is focused on taking care of employees, customers, and partners.

Job Description

As a member of Postal’s marketing team, the Brand & Marketing Generalist will partner with the Demand Gen & Sales leadership to grow Postal’s awareness across net new accounts, driving engagement via brand voice, content and experiences. This role will be responsible for 3 key areas of Postal’s marketing: 1) external brand voice and tone, 2) content development and SEO management, and 3) field and experience management. 

Responsibilities and Objectives:

• Grow and manage Postal’s social audience through organic posting, social campaigns, and cross promoting with Postal employees and partners. 

• Build content that resonates with Postal’s ICP and is actually interesting/helpful to consume. We want content (ex: include ebooks, case studies, infographics, webinars, videos, or any other types of media) that makes an impact - not content for content sake. 

• Hold Postal’s agency accountable for achieving SEO targets.

• Partner with Postal leadership to build individual audience reach through post promotion, 3rd party webinars & podcasts, and self sourced content. 

• Use engagement data to determine & execute impactful (& creative) brand plays.

• Partner with Sales to build reusable revenue content.

• Use historical revenue data to execute a field event strategy that includes Postal flagship events, large conference attendance, and micro events (dinners, small gatherings, sports events, etc).

Qualifications

• 2+ years of B2B SaaS brand / social media management experience.

• Experience planning and executing corporate events in collaboration with sales teams.

• A basic understanding of SEO, and ideally experience working with external agencies. 

• Strong copyediting, communication & project management skills

• Self-starter and able to work independently and create a plan for achieving business objectives

• Organized and able to manage projects efficiently and effectively

• Comfortable designing images in Canva 

• Experience editing and creating short form video content for social promo purposes.

• 2+ years of B2B SaaS brand / social media management experience.

• Experience planning and executing corporate events in collaboration with sales teams.

• A basic understanding of SEO, and ideally experience working with external agencies. 

• Strong copyediting, communication & project management skills

• Self-starter and able to work independently and create a plan for achieving business objectives

• Organized and able to manage projects efficiently and effectively

• Comfortable designing images in Canva 

• Experience editing and creating short form video content for social promo purposes.

Additional Information

At Postal we believe in a strong work/life/spiritual balance that only comes with a strong company culture that supports its people to do their best work. We don't take ourselves too seriously, but we do have high expectations for our team and we ask that they have the same for us. We embrace people for who they are, and believe that diversity, inclusion and belonging are our greatest strengths. Perks include continuous learning opportunities, healthcare benefits, unlimited PTO, office dog of the week, team outings, volunteer opportunities, and more. 

All your information will be kept confidential according to EEO guidelines.