Top Marketing Jobs in Louisville, KY

Lead and scale B2B paid acquisition across Commercial, Education, and Enterprise. Own full-funnel media strategy, campaign execution, forecasting, measurement, attribution, experimentation, and cross-functional alignment. Manage 1-2 specialists and contractors while driving performance against CAC, LTV, pipeline, and revenue goals.

The Senior Director of Product Marketing will lead the product marketing strategy, focusing on positioning, messaging, and differentiating ReversingLabs' cybersecurity solutions, while managing a cross-functional team and integrating AI tools for efficiency.

Lead a 10+ person marketing science team to centralize customer segmentation, programmatic media and audience strategy, marketing analytics and BI, attribution (lift and econometrics), ad operations, privacy/compliance, and martech. Build data products and automation for scalable media activation, provide reporting and insights for stakeholders and ELT, and collaborate cross-functionally to align measurement and marketing strategy.

Lead and build Headway's payer marketing function: set strategy, craft positioning and narratives, commercialize payer solutions, translate clinical data into commercial proof, enable sales and field teams, run events and competitive intelligence, and measure relationship and commercial impact.

The Strategy Manager oversees the development of integrated marketing strategies, leads pre-sales processes, and engages with C-suite stakeholders to deliver results for high-value clients.

The Principal Product Marketing Manager drives customer engagement and retention strategies, creates sales enablement materials, and collaborates with teams to enhance customer value and minimize churn.

The Director of Product Marketing will lead the go-to-market strategy for Acquia Source, focusing on the launch, narrative, sales enablement, and commercial outcomes. Responsibilities include defining buyer journeys, positioning the product, enabling sales and partners, measuring success, and collaborating cross-functionally.

Manage and execute regional field marketing programs for Life Insurance Distribution, including conferences, roadshows, sponsorships, vendor coordination, event logistics, sales enablement assets, budget tracking, and cross-functional stakeholder collaboration to drive partner engagement and business growth. Heavy travel and on-site representation required.

Lead go-to-market strategy and PLG motions for Motive products. Drive product launches, positioning, messaging, pricing, and sales enablement. Use customer insights and data to inform product strategy, influence roadmap, and collaborate cross-functionally with product, demand gen, communications, enablement, and partnerships to increase adoption, awareness, and revenue.

Lead product marketing for merchant-facing products: shape product strategy with customer and competitive insights, own end-to-end GTM and launches, drive product adoption and growth, create client-facing messaging, analyze data to inform segmentation and performance, and align cross-functional teams to execute high-impact initiatives.

Partner with Enterprise sales to design and run account-based marketing programs: customer webinars, field events, gifting/direct mail, vendor management, and measurement. Track attendance, engagement, pipeline influence, and optimize campaigns to support pipeline and close business.

Coordinates marketing execution across email, social media, partner programs, events, and reporting. Manages HubSpot data hygiene, campaigns, contact lists, content calendars, and performance tracking. Supports partner deal registrations, MDF and co-op reimbursements, prospect research using ZoomInfo, event logistics, and cross-functional collaboration with Sales and Client Success. Drafts marketing materials and uses AI tools to improve content development, research, segmentation, personalization, and workflow efficiency.

Lead execution of integrated demand generation campaigns across paid digital, email/nurture, SEO, ABM, and events. Manage paid budgets, Salesforce campaign structure, attribution and pipeline reporting, partner/vendor relationships, and martech stack. Align marketing to Sales through pipeline reviews, win-loss analysis, and account tiering. Use AI tools to scale personalization and optimize channel performance.

Lead product marketing for MongoDB's Public Sector vertical, initially focusing on U.S. federal buyers. Develop positioning, messaging, and sales enablement for regulated workloads; create content (briefs, whitepapers, case studies), enable sales and partners, coordinate with compliance/product teams on certifications, run competitive and win/loss analysis, and expand messaging to State & Local and Higher Education.

The Director of Developer Relations & Technical Content will lead a team to expand Acquia and Drupal's reach, engaging digital leaders and marketing technologists through content, community, and evangelism.

Own positioning, messaging, launches, and feature-release support for Acquia Source (CMS and DAM). Translate product capabilities into buyer-focused sales assets and proof points, maintain competitive coverage, partner with evangelism and demand-gen teams, and present demos publicly. Operate with an AI-first approach to strategy and execution.

Own go-to-market positioning, messaging, campaigns, launches, competitive analysis, and customer insight programs for AlphaSense’s Expert Call Services. Partner with product, revenue, enablement, expansion, adoption, and business teams to drive awareness, cross-sell, call volume, pipeline, revenue, and product adoption. Track performance metrics and recommend improvements as the offering evolves.

Writes and updates SEO-optimized, audience-focused mortgage and financial content. Conducts research, uses data and relevant perspectives, fact-checks sources, follows regulatory requirements, and maintains brand voice and editorial quality. The writer meets deadlines, follows production workflows, monitors industry news and content trends, and collaborates with internal stakeholders. This is an individual contributor position for a college student working 30–35 hours weekly for approximately 6–9 months.

Lead PLM product marketing strategy and go-to-market execution: craft messaging and positioning, drive launches and campaigns, perform competitive and market research, enable sales with assets and buyer insights, engage analysts and customers, and collaborate cross-functionally to align PLM with PTC's portfolio and industry GTM motions.

Lead Zencore’s global marketing strategy, brand growth, demand generation, and GTM execution. Own the marketing budget and ROI, align campaigns with sales and delivery teams, manage Google Cloud ecosystem co-marketing, oversee events, PR, thought leadership, and case studies, and build enterprise pipeline through ABM, inbound, outbound, paid media, content, search, and email. Translate cloud and AI capabilities into buyer-focused messaging, sales enablement, and commercial solution packages.

Executes and optimizes multi-channel performance marketing campaigns across paid media, email, landing pages, and promotions. Tracks ROMI, CPA, CTR, pipeline contribution, and conversion performance; supports A/B testing, audience segmentation, reporting, and post-campaign analysis. Coordinates campaign assets with internal teams and vendors while partnering with Product Marketing, Sales, Creative, and GTM Operations. Requires occasional travel to Nashville and participation in an evangelical Christian church.

Executes bilingual marketing campaigns for Spanish-speaking and global audiences, producing email, social, print, sales, event, catalog, and author-acquisition content. Coordinates authors, vendors, creative partners, and internal teams to ensure culturally relevant and linguistically accurate materials. Supports market research, social listening, campaign performance tracking, marketing calendars, and strategic planning. The role also manages campaign workflows, identifies issues, and shares process improvements.

Volunteer marketing strategist to research market fit and competitors, plan and execute integrated paid and social campaigns, optimize online presence and lead-nurturing, analyze campaign performance, and support content, product launches, and fundraising. Requires collaboration with team, weekly meetings, and minimum 4+ hours/week commitment.

Volunteer marketing specialist to research market fit and competitive landscape, support market-entry evaluation, run research and analytics, help optimize automation and lead-nurturing, assist campaign execution and content creation, and produce monthly KPI reports. Requires weekly standups and minimum 4 hours/week commitment.

Leads AI innovation and transformation across North America Consumer while owning Microsoft’s retail labor strategy and execution across major U.S. and Canadian partners. Responsibilities include developing AI pilots, driving adoption, managing outsourced labor agencies, optimizing deployment and coverage, setting KPIs, analyzing performance, managing budgets and contracts, and partnering across Sales, Marketing, Finance, Analytics, and retail teams to improve customer experiences and business impact.