Top Senior Marketing Jobs in Louisville, KY

Lead strategy and execution for Headway’s provider community and content programs. Define member journeys, manage channels and events, build an ambassador program, capture provider stories, and measure engagement to drive business outcomes and provider advocacy.

Own and execute field marketing and events (conferences, roadshows, partner activations) to drive pipeline. Plan multi-city roadshows, manage vendors, budgets, logistics, and onsite execution. Partner with Sales, Product Marketing, and Growth to drive meeting generation, track ROI, and optimize event performance while supporting broader demand generation.

Lead and scale marketing operations across two brands: manage martech stack, lead lifecycle, automation, reporting, and cross-functional projects. Build scalable systems, improve lead routing and attribution, drive operational excellence, and deliver analytics to inform executive decision-making.

Own paid acquisition across major advertising platforms, optimizing CAC, ROAS, conversion, AOV, and LTV. Lead landing-page, funnel, pricing, offer, and creative testing without designing visuals. Build SMS and email lifecycle programs for retention, abandoned carts, subscriptions, and win-back campaigns. Develop analytics dashboards and attribution reporting, allocate budgets using performance data, and ensure compliance with healthcare and platform advertising policies. Operate independently in a fast-paced, remote startup environment.

Leads strategy and execution for customer retention, expansion, product adoption, and lifecycle engagement in a B2B SaaS environment. Builds signal-driven programs using product usage, health scores, behavioral data, and lifecycle milestones. Partners across Customer Success, Product, Revenue, and Demand Generation, supports customer advocacy, owns growth-related metrics, and builds a customer marketing team.

Develop product positioning, messaging, and go-to-market strategies for financial services. Lead launches, analyze consumer insights and competitive intelligence, create marketing and sales enablement content, maintain claims and visual libraries, and collaborate with product, sales, planning, UX, engineering, and marketing teams to drive growth and member engagement.

Leads global B2B marketing programs translating product launches and campaign themes into scalable, multi-channel demand initiatives. Partners with Product Marketing, Field Marketing, CXO, Digital, and Sales teams to drive executive engagement, pipeline growth, customer expansion, and whitespace penetration. Builds reusable event frameworks, playbooks, and enablement assets for regional execution, while standardizing reporting, measuring ROI, and optimizing campaign performance.

Leads demand generation and product marketing for Playlist’s Beauty & Wellness SaaS division. Builds an AI-native marketing function, launches new AI products, manages paid and organic acquisition, owns positioning and messaging, and oversees experimentation, lead quality, conversion, retention, and payback. Partners with sales leadership, hires and develops the marketing team, manages media budgets, and contributes to divisional strategy and thought leadership.

Leads paid media, SEO, AEO, and GEO strategies for Hydrafacial and SkinStylus, driving qualified device leads, organic traffic, consumer demand, and pipeline growth. Manages campaigns, budgets, agency partners, analytics, attribution, lead scoring, testing, landing pages, and performance optimization across multiple digital channels. Collaborates cross-functionally with sales, analytics, brand, creative, and digital experience teams.

Drive regional channel marketing strategy, partner engagement, demand generation, pipeline growth, and MRR growth. Responsibilities include developing co-marketing campaigns, supporting partner onboarding and enablement, managing events and webinars, creating localized content, overseeing budgets, tracking ROI, and collaborating with Sales and Global Marketing. The role requires strong B2B marketing, channel-partner, revenue-focused, communication, stakeholder management, and performance-measurement skills.

Develop and refine an AI for Marketing Content course module with a learning experience designer. Create lesson concepts, exercises, Playbook activities, scenarios, and engaging instructional videos covering AI-assisted writing, visual design, video production, content systems, governance, and brand safety. Review course materials, record videos, and provide industry-aligned guidance that helps marketing professionals adopt AI as a repeatable production system.

Lead product marketing for a multi-product consumer fintech platform: build competitive intelligence, define pricing/tiering, own positioning and GTM, drive adoption and retention using qualitative and quantitative insights, and partner cross-functionally with Product, Research, and leadership to influence strategy and launches.

Own product marketing for the Lone Wolf portfolio, including customer feedback programs, competitive intelligence, positioning, messaging, pricing, launches, sales enablement, content, and partner marketing. The role requires deep real estate or proptech expertise, strong writing, AI tool proficiency, and the ability to lead cross-functional initiatives through influence and alignment.

Own and execute DemandFactor’s marketing strategy across demand generation, ABM, digital performance, brand, content, analytics, attribution, and budgeting. Partner with Sales to drive measurable pipeline and ROI, build the marketing function from the ground up, manage KPIs, and recruit and develop the marketing team in a flexible remote environment.

Own DemandFactor’s marketing strategy and execution across demand generation, ABM, digital performance, brand, content, and growth. Partner with Sales to drive measurable pipeline and ROI, manage KPIs, analytics, attribution, and budget, and build the marketing function and team from the ground up in a flexible remote environment.

Leads product marketing strategy, positioning, messaging, go-to-market execution, AI adoption, product launches, market expansion, and customer-driven roadmap input. Builds and manages a high-performing product marketing team, partners with executive, product, revenue, and marketing stakeholders, and drives product adoption, retention, category growth, and revenue across programmatic advertising and martech markets.

Lead public sector growth marketing strategy and execution across the US and Canada. Develop demand generation campaigns, partner with sales and channel teams, improve lead conversion and pipeline performance, monitor campaign ROI, and manage marketing budgets. The role requires B2B technology marketing experience, knowledge of government procurement, data-driven decision-making, and cross-functional alignment across sales, marketing, product, and partner organizations.

Manage paid social campaigns across Meta, TikTok, YouTube, and other platforms for advertiser, member acquisition, newsletter, and content promotion initiatives. Coordinate assets and deliverables, perform campaign quality assurance, monitor pacing and performance, optimize campaigns, build ROI models, and produce actionable reporting. Support sponsored and organic social content scheduling while collaborating with sales, creative, editorial, account management, and operations teams.

Own and scale partner marketing initiatives that drive pipeline growth, including full-funnel co-marketing campaigns, email nurture programs, customer success stories, joint PR, thought leadership, social media, webinars, events, trade shows, and partner networking programs. Coordinate external stakeholders, manage campaign and event deadlines, track budgets and MDF, and measure campaign performance across the B2B technology ecosystem.

Own Planful’s B2B content marketing strategy, messaging architecture, editorial governance, and full-funnel content production across blogs, web pages, ebooks, whitepapers, social, and customer stories. Partner with marketing, sales, product, creative teams, SMEs, and agencies to align content with segment and account strategies. Manage SEO, GEO, and AIO initiatives, content audits, performance analysis, refresh cycles, and strategic reporting.

Own a portfolio of 4–6 lifestyle and high-value consumer accounts as the day-to-day strategic lead. Lead client communications, translate full-funnel performance data into actionable insights, coordinate paid, SEO, content, email, and creative teams, support retention and expansion strategies, and contribute to quarterly planning, renewals, and long-term client growth.

Leads Fleetio’s global brand strategy and expression across visual identity, content, thought leadership, social, video, PR, sponsorships, and experiential activation. Manages the in-house brand and content team, agency partners, creative operations, and brand standards. Drives narrative evolution, awareness, share of voice, content performance, executive visibility, and activation of Fleetio’s NASCAR partnership.

Own go-to-market for Upbound’s AI inference portfolio, including positioning, messaging, competitive strategy, launches, enterprise buyer research, sales enablement, pricing input, and open-source-to-commercial narratives. The role requires customer-facing thought leadership through analyst briefings, executive preparation, public speaking, podcasts, and community engagement. Success requires deep B2B infrastructure product marketing experience, technical fluency, open-core experience, and the ability to launch emerging products rapidly.

Develop and execute product marketing strategies, including positioning, messaging, market research, competitive analysis, launches, adoption, and sales enablement. Partner with Product, Sales, Customer Success, and Marketing teams to translate technical capabilities into customer-focused value propositions. Analyze pipeline, campaign, and customer insights to optimize conversion and support revenue growth. Lead cross-functional alignment, manage marketing plans and deliverables, and ensure adherence to internal processes and quality standards.

Own Veeam’s global enterprise partner marketing strategy for its Data & AI Security portfolio. Build scalable partner go-to-market playbooks, define partner profiles and growth strategies, lead product launch readiness, create messaging and enablement assets, develop integrated campaigns, and drive partner-sourced and partner-influenced pipeline. Collaborate with sales, product marketing, alliances, channel, demand generation, and regional teams while tracking activation, campaign performance, and adoption metrics.