Top Senior Marketing Jobs in Baton Rouge, LA

Drive marketing measurement and reporting to inform acquisition, retention, and reactivation strategy. Build scalable dashboards, improve measurement and data infrastructure, perform analytics to identify trends and opportunities, and partner with Marketing, Finance, Data Science, and Analytics to influence planning, budgeting, and forecasting. Leverage SQL, BI tools, and AI to automate workflows and accelerate insights.

Own product marketing for Alteryx's CDP & Data Connectivity portfolio (Live Query, OCR, Intel Suite, Data Products, Connect). Define positioning, develop persona-driven messaging for IT and data teams, build launch and enablement materials, create sales/demo assets, monitor competitors, and align ecosystem and GTM partners to drive adoption and revenue.

The Technical Product Marketing Director will create compelling product narratives, manage customer-facing content, lead sales enablement, coordinate product launches, and engage technical audiences, ensuring messaging aligns with company value propositions.

Support the Director of Brand Marketing to execute brand initiatives across online reputation, customer advocacy, digital PR, creative asset development, and video production. Manage project timelines, external agencies, and a centralized brand asset library. Track reviews, customer sentiment, and research-driven campaigns. Provide day-to-day leadership, coaching, and workload management for a small coordinator team while ensuring brand consistency and timely execution of marketing programs.

Lead product positioning, messaging, and go-to-market for Portside's B2B SaaS aviation products. Drive launches, competitive intelligence, sales enablement, customer insights, pricing input, and cross-functional alignment to translate product capabilities into measurable customer and business value.

Lead product positioning, market research, and go-to-market strategy for construction tech B2B SaaS. Drive launches, craft messaging and sales enablement, build customer feedback loops, create thought leadership, and measure adoption to support revenue growth.

As a Growth Marketing Specialist at Nexo, you'll drive market strategies in Brazil, optimize customer experiences, and shape brand messaging. You'll leverage data for insights, manage stakeholders, and adopt a hands-on approach to acquire high-net-worth individuals, all while enhancing brand reputation.

Lead end-to-end execution of GoFundMe's flagship customer conference and support field and brand events. Manage logistics, vendors, budgets, run-of-show, on-site leadership, and cross-functional stakeholder alignment. Track KPIs and compile post-event recaps, build scalable processes, negotiate contracts, and mentor junior team members to improve event operations and program scalability.

Lead strategy and execution for GoFundMe's flagship conference and 40+ field events to drive pipeline, retention, and brand. Build the events function, manage budget and vendors, measure ROI, align cross-functionally with Sales/Customer Success/Product, and manage a team to scale experiential programs.

Lead product marketing across ChargePoint's hardware and software for commercial, fleet, and residential segments. Define go-to-market strategy, craft positioning and messaging, enable sales, run launches, partner with Product and Sales, build and scale the product marketing team, and drive measurable pipeline and revenue impact.

Plan and execute multi-channel expansion campaigns to drive upsell, cross-sell, and product adoption across existing customers. Manage end-to-end campaign operations including audience segmentation, asset coordination, QA, deployment, performance tracking, and reporting. Collaborate cross-functionally to optimize campaigns and deliver measurable revenue growth.

Lead end-to-end strategy, planning, and execution for VIP's owned events, roadshows, and conference presences to generate pipeline and revenue. Build repeatable event processes, partner with sales and demand gen, manage vendors and logistics, and design the flagship 500+ attendee customer summit. Track event ROI, attribution, and attendee satisfaction while using event tech and approved AI tools to drive efficiency.

Lead and scale the full marketing function to drive brand awareness, demand generation, and revenue growth. Build strategy, messaging, and multi-channel campaigns; partner with Sales and RevOps on pipeline and analytics; launch products, grow customer expansion, and build a high-performing, mission-aligned marketing team.

Lead product marketing for Health Plan and Public Sector pursuits: develop data-driven positioning, tailor narratives and sales assets for virtual care offerings, run pursuit marketing plans, mobilize cross-functional teams, support account-based strategies, and create repeatable pursuit processes to increase win rates and accelerate pipeline.

Lead product marketing for Abnormal AI's email security offerings: craft messaging and positioning, run internal and external launches, produce collateral and content, enable sales and partners, conduct customer research, and serve as an external-facing subject matter expert to drive demand and revenue.

Lead and execute inbound paid programs with primary focus on Google and Microsoft Ads. Drive Sales-accepted demos and opportunities, optimize account structure, bids, creatives, LinkedIn and landing pages, own CRO testing, ensure accurate tracking and attribution (GA4, GTM, CRM), deliver bi-weekly performance reporting, and partner with Demand Gen and RevOps to scale high-intent channels.

Own and optimize Popls digital demand generation across paid search, AI search, SEO, email, and website conversion. Manage agencies and contractors, allocate budgets, build HubSpot and Salesforce attribution dashboards, and translate channel performance into executive reporting. Partner with content to drive AI-informed visibility and oversee AI-driven content and automation workflows.

Lead post-sale product marketing for the install base: identify underused features, create adoption campaigns and in-app/email content, enable Customer Success with playbooks, track adoption metrics, map onboarding journeys, surface expansion signals, and support product launch communications to drive adoption, retention, and expansion.

Lead North America segment marketing strategy and execution to drive pipeline and revenue. Localize global campaigns via events, ABM, digital and paid programs. Measure and optimize performance with Marketing Operations, partner with Sales, run regional events, and mentor a team of segment marketers to improve processes and outcomes.

Lead positioning, messaging, and GTM for the Foundation platform pillar—translating identity, data, API, MCP, and security capabilities into technical selling materials, proofs, enablement, and launch programs to win technical and economic buyers.

Freelance remote linguist translating, copy-editing, and proofreading English (en-US) into Dutch (nl-NL) for support, marketing, legal, product, and informational content. Provide ~3–4 hours daily coverage in a US-aligned timezone (PST), use CAT tools, perform research, and collaborate with global localization teams.

The Content Marketing Manager will lead content production, manage editorial strategy, optimize SEO and branding, and utilize AI tools to enhance content distribution. Responsibilities include publishing various content types, ghostwriting for executives, launching new channels, and producing creative campaigns.

Design, execute, and optimize lifecycle marketing programs to accelerate onboarding, adoption, expansion, and renewals. Partner with Sales, Customer Success, Product, and RevOps to operationalize lifecycle stages, activate usage signals, create value reinforcement assets, reduce churn, and drive net revenue retention through analytics, automated journeys, and customer advocacy.

Lead marketing strategy and execution across product portfolios: translate objectives into campaigns, manage multi-channel workflows (social, web, chat, content, video), track performance and budgets, collaborate with Brand/PR and community teams, and support business development using data-driven insights and AI to scale adoption.

The Lifecycle Marketing Manager will oversee consumer retention and engagement programs, focusing on enhancing the customer lifecycle through strategic marketing initiatives and collaboration with Product and Engineering teams.