Senior Director, Product Marketing

Posted 4 Days Ago
Be an Early Applicant
Campbell, CA, USA
In-Office
204K-300K Annually
Senior level
Automotive
The Role
Lead product marketing across ChargePoint's hardware and software for commercial, fleet, and residential segments. Define go-to-market strategy, craft positioning and messaging, enable sales, run launches, partner with Product and Sales, build and scale the product marketing team, and drive measurable pipeline and revenue impact.
Summary Generated by Built In
About Us

With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world’s leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.

Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market.

At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us.

Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.

Reports To
Chief Marketing & Growth Officer
About the Role
ChargePoint is seeking a Senior Director of Product Marketing to own how products are brought to market and drive measurable commercial impact. This leader will oversee product marketing across hardware and software offerings spanning commercial, fleet, and residential segments, ensuring strong positioning, effective launches, and revenue impact.
 
This is a hands-on leadership role responsible for both strategy and execution. You will partner closely with Product and Sales leadership to define go-to-market strategies, equip the field to win, and build a high-performing product marketing function while directly contributing t key deliverables.
What You Will Bring to ChargePoint
You bring deep expertise in product marketing within EV charging, cleantech, or adjacent industries, along with a proven track record of building and scaling PMM functions. You combine strategic thinking with hands-on execution, creating compelling positioning, enabling sales teams, and driving adoption through high-impact launches. You are highly collaborative, operate with urgency, and leverage AI tools to increase speed and scale of output, resulting in measurable pipeline growth, improved win rates, and strong market presence.
Requirements
  • Deep familiarity with EV charging or adjacent energy/cleantech markets, including buyers, sales cycles, and competitors
  • Proven experience building and leading product marketing functions
  • Demonstrated ability to develop positioning and messaging directly
  • Ability to operate at both strategic and tactical levels
  • Strong cross-functional collaboration with Product, Sales, and Engineering
Preferred Skills
  • Experience leading go-to-market strategies and product launches across multiple segments
  • Background in competitive intelligence development and sales enablement
  • Experience managing and developing product marketing teams
  • Ability to present to analysts, press, and customers as a credible industry voice
  • Proficiency using AI tools for research, content creation, and analysis
Location

Campbell, CA

ChargePoint is committed to fair and equitable compensation practices. The targeted US salary range for roles at this operating level is $203,800 to $300,000. This range represents base salary and does not reflect equity, benefits or variable pay where applicable. Actual base salaries are based on several factors unique to each candidate, including but not limited to skill set, experience, certifications and specific work location. 


We are committed to an inclusive and diverse team. ChargePoint is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. 

If there is a match between your experiences/skills and the Company needs, we will contact you directly.

ChargePoint is committed to fostering an inclusive workplace that welcomes and supports all qualified individuals. In alignment with this commitment, we ensure that persons with disabilities are provided with reasonable accommodations throughout the employment process.

If you need a reasonable accommodation to participate in the application or interview process, to perform essential job functions, or to access any other benefits and privileges of employment, please contact us at [email protected].

ChargePoint is an equal opportunity employer. 
Applicants only - Recruiting agencies do not contact.

Skills Required

  • Deep familiarity with EV charging or adjacent energy/cleantech markets, including buyers, sales cycles, and competitors
  • Proven experience building and leading product marketing functions
  • Demonstrated ability to develop positioning and messaging
  • Ability to operate at both strategic and tactical levels
  • Strong cross-functional collaboration with Product, Sales, and Engineering
  • Experience leading go-to-market strategies and product launches across multiple segments
  • Background in competitive intelligence development and sales enablement
  • Experience managing and developing product marketing teams
  • Ability to present to analysts, press, and customers as a credible industry voice
  • Proficiency using AI tools for research, content creation, and analysis

ChargePoint Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ChargePoint and has not been reviewed or approved by ChargePoint.

  • Healthcare Strength Health coverage is presented as comprehensive, with full medical, dental, and vision plus programs like EAP, life/AD&D, disability, and tax‑advantaged FSAs/HSAs. This core coverage serves as a strong foundation even when other elements feel mixed.
  • Equity Value & Accessibility Employees can participate in an ESPP and may receive discretionary equity awards, and commentary highlights equity as a meaningful part of total compensation. In a stock‑centric pay mix, this can provide upside for those who value equity exposure.
  • Wellbeing & Lifestyle Benefits On‑site EV charging, stocked kitchens, pet‑friendly offices, and fitness amenities are called out as everyday perks. These lifestyle benefits align with the company’s mission and can enhance the day‑to‑day experience for office‑based staff.

ChargePoint Insights

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The Company
Campbell, CA
968 Employees
Year Founded: 2007

What We Do

Electric mobility is the smart choice. We make it the easy one, too. So easy that someone plugs into our network every 2 seconds. Since 2007, we’ve focused solely on building the best electric vehicle (EV) charging experience for everyone involved in the shift to electric. Join us in shaping the future of mobility. If you'd like to learn more about what it's like to build the new fueling network, check out our Engineering Blog: www.chargepoint.com/engineering

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