Vice President of Marketing

Vice President of Marketing

Hireology  •  Chicago, IL  •  Hybrid (Tue / Wed / Thu)  •  Full-Time

Hireology’s technology empowers businesses to build great teams. Over the last 15 years, we have grown from a startup to a market-leading organization with 130 team members and an award-winning culture. 13,000 businesses trust Hireology to help them hire across automotive, healthcare, and hospitality. Rated number one in ATS user satisfaction on G2. Trusted by 1 in 4 automotive dealerships nationwide. 2025 was a record year. 2026 has already produced our most significant product launches.

We are looking for a VP of Marketing to own the full marketing function and be empowered to unlock paths to growth that aligns with the ambition of our business goals. You will report to the Chief Revenue Officer and work closely with senior leaders across our company to drive against those goals. We need someone who can accelerate our market demand in new and existing verticals, operate at the pace of accelerating innovation, and lead the team to new heights.

Demand Generation and Product Marketing

• Own pipeline contribution across all channels, with accountability for individual and aggregate performance
• Continue maturing the account-based intent model: tighter campaigns, content, and sales handoffs
• Partner with Product on launch readiness, positioning, competitive intelligence, and seller enablement
• Bring fresh creative thinking to how we go to market

Brand, Positioning and Vertical Marketing

• Build distinct positioning for automotive, healthcare, hospitality and future named verticals
• Own and update our packaging and pricing strategy that drives maximum business upside, with stakeholder alignment

Agentic Marketing System

• Build a full agentic marketing system in collaboration with Revenue Operations and our MarTech partners: content workflows, campaign automation, follow-up sequencing, reporting
• Bring demonstrated experience building this kind of infrastructure

Data, Reporting and Executive Communication

• Build a measurement framework that connects marketing spend to outcomes
• Own reporting at every level from team dashboards to board presentations
• Work with Finance to ensure marketing spend is managed against budgets and forecasts

Content, Lifecycle, Digital, Events and Partners

• Oversee content strategy focused on driving increasing growth and relevance against target audiences
• Build and formalize a lifecycle program with defined segments, journeys, and measurable outcomes
• Manage events and partner marketing with clear investment priorities

Team Leadership

• Lead the team across Demand Gen, Product Marketing, Content, Lifecycle, Events, Partner Marketing, Visual Design, and Digital
• Accountable for team engagement, performance management and growth, and alignment in accordance with Hireology’s Core Values

• 7+ years in B2B SaaS marketing, with 5+ years leading a marketing function
• Experience at a software company in the $50M to $100M range — you know what works at that stage and what has to change
• A track record of driving material change in demand generation
• Experience launching new markets: ICP from scratch, messaging from scratch, pipeline before brand awareness
• Demonstrated experience building agentic or AI-enabled marketing workflows in production
• Experience presenting marketing performance and strategy at the board level
• Working knowledge of 6sense, HubSpot, Salesforce, and Claude
• Background in vertical based marketing is a strong plus
• Communicate directly, think in revenue, bring creative energy, and make decisions backed by evidence

• Base Salary: $220,000–$260,000 (Plus 30% Bonus)
• Health, Dental, and Vision coverage from day one
• 401(k) with company match
• Discretionary unlimited PTO and mental health days
• External learning budget

Hireology is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, national origin, age, marital status, disability status or protected veteran status, or any other category protected under the law. All employment decisions are solely based on business needs, job requirements, and individual qualifications. We support an inclusive workplace where Hireologists excel based on personal merit, qualifications, experience, ability, and job performance.