Senior Digital Marketing and Sales Enablement Manager

Digital Demand (DD) Marketing

• Act as the organization’s leading expert on the email channel strategy, directly managing 250k+ annual email sends and supporting deliverability of 400k+ annual internal comms emails.
• Closely collaborate with business leaders across departments, leading intake of open-ended problem statements from business leaders to develop, execute and report on impactful strategic solutions in line with the company’s long term objectives.
• Oversee digital marketing operations, data optimization, and data integrity. Perform A/B testing and analyze results.
• Expertly manage in Marketo, Wordpress, GTM, GA4, and other components of our tech stack to establish, maintain, and report on unified digital tracking and attribution.
• Develop, maintain, and leverage integrations and automations across tech platforms owned by teams throughout the organization.
• Lead internal communications and coordination related to external campaigns to ensure the RevGen team is informed, engaged, and actively participating in program success. 
• Responsible for developing and maintaining streamlined processes, in partnership with the Creative team, to ensure the external website remains fully up to date.
• Lead go-to-market planning and execution for new modes, services, and major initiatives in partnership with Product, RevGen, and Executive Sponsors.

Sales Enablement (SE)

• Create industry leading content that holistically supports rep-led lead generation and walletshare expansion efforts through a variety of outreach frameworks, including general prospecting, ABM, quarterly business reviews, request for proposals, and modal cross-selling. 
• Drive engagement and utilization of the self-serve content and associated content management platforms for sales reps by working closely with others in the marketing department.
• Enhance Arrive’s revenue streams by ideating and implementing new sales enablement tactics beyond collateral development, regularly reporting on progress in relation to company goals.
• Strategically evolve biannual surveys to increasingly capture leads and actionable customer insights
• Support website content by expanding sales enablement asset development and management process to include website-ready versions for rapid deployment to the platform. 
• Oversee the distribution of website leads, ensuring they are delivered to the appropriate teams with a particular focus on modal leads.

Product Marketing, Data, & Productivity

• Partner with the Product and Data teams to maximize engagement of new and prioritized ARRIVEnow capabilities.
• Own product messaging, positioning, and adoption strategy for customer- and carrier-facing platforms and capabilities.
• Perform data analysis to determine the return on programs and inform future opportunities; communicate progress, roadblocks and resolutions to company leadership. 
• Act as a leader in the Marketing department, in part by providing other Marketing team leaders with new operational efficiencies from automated workflows, integrations, and AI.
• Synthesize performance data into clear, executive-level insights that demonstrate marketing’s impact on revenue, growth, and productivity.

Qualifications

• 8+ years of corporate experience (exposure to the industry is preferred) 
• This role requires expertise in digital marketing tools (Marketo, GA4, etc.), data analysis, cross-functional collaboration, and team leadership to ensure marketing initiatives directly contribute to revenue generation and overall company objectives.

The Perks of Working With Us

• Take advantage of our comprehensive benefits package, including medical, dental, vision, life, disability, and supplemental coverage.
• Invest in your future with our matching 401(k) program.
• Build relationships and find your home at Arrive through our Employee Resource Groups.
• Enjoy office wide engagement activities, team events, happy hours and more!
• Leave the suit and tie at home; our dress code is casual.
• Work in the booming city of Austin, TX – we are in a convenient location close to the airport and downtown.
• Park your car for free on site!
• Start your morning with a specialty drink from our fully stocked coffee bar, Broker’s Brew.
• Sweat it out with the team at our onsite gym.
• Maximize your wellness with free counseling sessions through our Employee Assistance Program
• Take time to manage your physical and mental health - we offer company paid holidays, paid vacation time and wellness days.
• Receive 100% paid parental leave when you become a new parent.
• Get paid to work with your friends through our Referral Program!
• Get relocation assistance! If you are not local to the area, we offer relocation packages.