Senior Marketing Manager (Libra - Legal AI Assistant)

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Bratislava, SVK
In-Office
Senior level
Information Technology • Software
The Role
The Senior Marketing Manager will drive product marketing strategies for the Libra product, focusing on content creation, campaign execution, and community engagement across Central Europe.
Summary Generated by Built In

About Wolters Kluwer

Build a better tomorrow, today!

For 180 years, Wolters Kluwer has been innovating the way professionals and businesses work. ­­Employees are at the cornerstone of bringing our vision to life.

We are a technology-led global software and services company. Our success has been built upon smart thinking and listening to each other. Our pursuit of excellence coupled with the pride we take in our work, enables our customers to solve their most critical problems.

Libra is an AI workspace – built by legal professionals, for legal professionals. We simplify legal workflows with intuitive, secure, and powerful tools.

Libra is one of Europe’s fastest-growing legal-tech companies. More than 9,000 legal professionals already trust us, and we are now accelerating our international expansion.

Our goal: to build the world’s most trusted AI platform for legal professionals.

At this early stage, you’ll have real influence, responsibility from day one, and unlimited growth potential. If you’re ambitious, curious, and inspired by our mission, apply now!

About the role

We are seeking a strategic and execution-driven Senior Marketing Manager to lead the launch and growth of the Libra product across Slovakia, Hungary and Czechia. This role is pivotal in driving the localized execution of divisional campaigns, ensuring market relevance, strengthening brand positioning, and aligning efforts across central, divisional, and local marketing teams.

As the connective tissue between the divisional Libra product lead, local marketers, and central operations, you will ensure that divisional strategies are effectively adapted and implemented in Slovakia, Hungary and Czechia. You will shape how the product is perceived in the market, empower local teams to execute with impact, and ensure alignment with business goals and customer needs.

You’ll report to the Libra Marketing Lead. You’ll also collaborate with a growing team of passionate professionals to foster a culture of performance, agility, and customer-centricity—laying the foundation for sustainable growth across the region.

What you’ll do
  • Lead, develop, and execute product and content marketing strategies for the region that truly reach legal professionals

  • Create high-performing and interactive content in various formats (e.g., blogs, case studies, social media, newsletters, webinars, events) for our regional audience

  • Tailor messaging to different target groups and experience levels

  • Work closely with our global performance marketing agency to launch and optimize campaigns with clear KPIs

  • Plan and execute grassroots activations, pop-ups, local events, and community initiatives to increase reach, engagement, and loyalty

  • Collaborate with Product, Sales, and Design to ensure consistent messaging throughout the entire funnel

  • Own marketing inbound lead-generation across all channels, working closely with the local sales teams for MQL activation.

  • Optimize landing pages and marketing assets for SEO, GEO, and conversions

  • Conduct market and competitive analyses to identify trends and insights

  • Present results and help shape the marketing roadmap

  • Build and maintain strong relationships with divisional, regional, and central stakeholders.

  • Operate as a strategic facilitator with a high degree of accountability and collaboration.

What you’ll bring
  • 5+ years of experience in SaaS marketing

  • Experience in leading cross-functional marketing projects

  • Strong writing and storytelling skills across multiple channels

  • Deep understanding of users and product – you translate features into real value

  • Hands-on experience with CRM

  • Team-oriented, strong communicator, and proactive

  • Entrepreneurial mindset with drive and ownership

  • Fluent in Slovak or Czech (at least C1) and Hungarian (at least C1) and English (B2)

  • Bonus: experience in the legal field or in legal tech

What we offer

  • Remote work & flexibility: Work remotely up to 3 days per week (home office) with flexible working hours

  • Work abroad flexibly: Work from anywhere within the EU for up to 20 days within a twelve-month period

  • Show your commitment: 1 additional day off per year for your volunteer work (Volunteer Day)

  • Support for development: E-learning via LinkedIn, online language training with goFluent, and other training and development opportunities

  • Modern on-site working: Attractive office in Bratislava

  • Meal Vouchers: €4,80 per day

  • Monthly pension contribution

Become part of Wolters Kluwer!

Join us, at Wolters Kluwer, and be part of a global technology company that makes a difference every day. Be the difference. If making a difference matters to you, then you matter to us.  
 

Apply now by simply clicking on the button above.
We welcome all people - regardless of gender, nationality, ethnic and social background, disability, religion, age, sexual orientation and identity.

We are looking forward to meeting you!

Your contact person

Pushpa Linke

Senior Recruiter

+492233 3760 7976

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Skills Required

  • 5+ years of experience in SaaS marketing
  • Experience in leading cross-functional marketing projects
  • Strong writing and storytelling skills across multiple channels
  • Deep understanding of users and product
  • Hands-on experience with CRM and automation tools
  • Fluent in Slovak (C1), Hungarian (C1), and English (B2)
  • Bonus: experience in the legal field or in legal tech

Wolters Kluwer Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Wolters Kluwer and has not been reviewed or approved by Wolters Kluwer.

  • Leave & Time Off Breadth Time away benefits are positioned as broad, spanning vacation and sick time plus paid holidays and other covered leave types. Paid parental and caregiver leave, bereavement leave, and a volunteer day contribute to a more comprehensive time-off offering.
  • Retirement Support Retirement support is framed as meaningful through access to a 401(k)/retirement plan paired with company matching and additional contribution features in some descriptions. This is reinforced by mentions of profit sharing and other long-term savings-oriented programs.
  • Parental & Family Support Family-oriented support stands out through adoption assistance and paid parental leave provisions. These benefits are described alongside other caregiver supports that extend beyond basic leave categories.

Wolters Kluwer Insights

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The Company
HQ: Alphen aan den Rijn
18,996 Employees

What We Do

Wolters Kluwer (www.wolterskluwer.com) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services. Founded in 1836 and headquartered in Alphen aan den Rijn, the Netherlands, the company serves customers in over 180 countries, maintains operations in over 40 countries and employs 18,600 people worldwide. Wolters Kluwer reported 2019 annual revenues of €4.6 billion. Listed on Euronext Amsterdam, Wolters Kluwer shares (WKL) are included in the AEX and Euronext 100 indices. Wolters Kluwer has a sponsored Level 1 American Depositary Receipt program. The ADRs are traded on the over-the-counter market in the U.S. (WTKWY).

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