Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.
As the Senior Manager of Paid Acquisition, you will own Apollo.io's performance marketing engine across all paid channels. You will lead a team of highly proficient channel specialists, driving scalable, efficient growth through Paid Search, Paid Social, Connected TV, Audio, OOH, and emerging channels. You'll operate as both strategic architect and hands-on operator, setting the vision for how paid acquisition fuels Apollo's growth while staying close enough to the data to drive results directly. You'll be a key voice in our growth strategy and a culture-builder who raises the bar for the team around you.
Responsibilities- Lead and develop a high-performing team of paid channel specialists across Paid Search (Google, Bing), Paid Social (Meta, LinkedIn, Reddit), TV, Audio, OOH, and adjacent channels.
- Manage an 8-figure annual budget with a relentless focus on efficiency, incrementality, and pipeline contribution.
- Build and evolve Apollo's full measurement and attribution framework, including pixel configurations, CAPI integrations, and marketing mix modeling.
- Drive a systematic testing and experimentation strategy across creative, audience, bid strategy, landing pages, and channel mix.
- Partner cross-functionally with Creative, Brand, Analytics, Product, and Finance to align paid programs with broader company goals.
- Own forecasting, pacing, and performance reporting, translating data into clear recommendations for senior leadership.
- Manage relationships with external agencies, media partners, and technology vendors.
- Champion both PLG and SLG acquisition motions, understanding how paid channels serve different parts of the funnel and buying journey.
- 10+ years of experience in performance marketing, with significant time in B2B SaaS.
- Proven track record of driving strong, measurable results at a high-growth company managing a large, complex media budget.
- Deep hands-on expertise across Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and offline channels (TV, Audio, OOH).
- Strong command of tracking and attribution; pixel setup, server-side/CAPI configurations, UTM frameworks, and multi-touch attribution models.
- Highly analytical; comfortable working in data tools (e.g., Looker & Amplitude) and partnering closely with analytics teams.
- Experienced at building, managing, and mentoring senior individual contributors.
- Excellent communicator who distills complex data into clear narratives for executive audiences.
The listed Pay Range reflects the total cash compensation inclusive of annual base salary and annual bonus as applicable. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonus target and annual base salary for the role. This salary range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role who are not located in the US may request the annual salary range for their location during the interview process.
Additional benefits for this role may include: equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.
Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you'll thrive here.
Why You’ll Love Working at ApolloAt Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.
We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.
If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.
Learn more here!
Skills Required
- 10+ years of experience in performance marketing, with significant time in B2B SaaS.
- Proven track record of driving measurable results at a high-growth company managing large, complex media budgets.
- Deep hands-on expertise across Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and offline channels (TV, Audio, OOH).
- Strong command of tracking and attribution: pixel setup, server-side/CAPI configurations, UTM frameworks, and multi-touch attribution models.
- Experience building and evolving measurement and attribution frameworks, including marketing mix modeling.
- Comfortable working in data tools (e.g., Looker and Amplitude) and partnering with analytics teams.
- Experience building, managing, and mentoring senior individual contributors and leading high-performing teams.
- Excellent communication skills; ability to translate complex data into clear narratives for senior leadership.
- Experience running systematic testing and experimentation across creative, audience, bid strategy, landing pages, and channel mix.
- Ability to manage relationships with external agencies, media partners, and technology vendors.
- Understanding of both product-led growth (PLG) and sales-led growth (SLG) acquisition motions and how paid channels serve different funnel stages.
What the Team is Saying
Apollo.io Compensation & Benefits Highlights
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Leave & Time Off Breadth — Flexible or unlimited time off is prominently advertised, with a “we don’t count vacation days” approach that supports taking breaks when needed.
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Healthcare Strength — Global medical, dental, and vision coverage is offered, alongside mental-health/coaching support and U.S. options like FSA/HSA.
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Parental & Family Support — Paid parental leave has been expanded to roughly 18–20 weeks for birthing parents and 12 weeks for non-birthing parents at full pay for eligible employees.
Apollo.io Insights
What We Do
Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data — all in one place. Known for its industry-leading B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with unparalleled precision and ease. Trusted by 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo is building the number one go-to-market platform to make the sales process intelligent, turnkey, and accessible for all. Visit [apollo.io](http://apollo.io/) to learn more.
Why Work With Us
Apollo is building the #1 AI-powered go-to-market platform, trusted by 500,000+ companies. We move fast, invest in our people, and promote from within. You'll work on meaningful problems with a curious, driven team that values ownership, growth, and impact. Join us and help shape the future of sales.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We offer both remote and in-person roles, so you can work from home or from one of our growing office hubs.
